The Mx Group

MAY 9, 2018

Content from SMEs can do what content from brands can’t. Think SMEs have too many other priorities? But we help clients smartly loop SMEs into their content marketing programs to great success, and we do the same here (hopefully you have seen and heard our SMEs out on the front lines for our brand).

SME 67

SME Copywriting Paid Search Agency Advertising Agencies 67

WriteSpark

AUGUST 14, 2012

is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. Experienced Freelance Copywriters …. Know how to powerfully convey a story or marketing message. Customer and SME Relationships. The reason?

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

AUGUST 14, 2012

is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. Experienced Freelance Copywriters …. Know how to powerfully convey a story or marketing message. Customer and SME Relationships. The reason?

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

MARCH 2, 2011

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 89

Paper Promotion SME Content 89

BOP Design

FEBRUARY 24, 2020

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Adaptability. Know Digital. Think about it.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

DivvyHQ

JANUARY 19, 2023

If your content teams and subject matter experts want to create high-quality, on-brand content, they need the right training. Check out our latest article to learn about the different types of content marketing training, programs available, and find the perfect one for your producers.

Training 89

Training Content Marketing Content High Quality Lead 89

SmartBug Media

JANUARY 25, 2023

Speaking of interviews, your initial persona interviews should inform more than just your strategy—they should inform your copywriting and content as well. In addition to the interviews used to craft your buyer personas, you should also conduct regular subject matter expert (SME) interviews.

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

DivvyHQ

DECEMBER 8, 2020

Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.

Content Marketing 73

Content Marketing Planning Content Paid Search Agency 73

BOP Design

DECEMBER 26, 2018

Whether this is your first time or 50th time as the subject matter expert for a piece of B2B marketing content, we’ve got a few quick tips to ensure it’s a smooth, painless process for you (and your marketing team). In many cases, it’s helpful to know the purpose of the B2B content marketing piece being created.

SME 48

SME Content Copywriting Paper 48

ClearVoice

NOVEMBER 20, 2018

My areas of expertise include: substance abuse; grammar, writing and editing; content marketing and SEO; managing/working with freelance writers; software and technology; and internet and ecommerce. I grew up to become a copywriter with the cold, data-driven heart of a digital marketer. Focus on bringing clients value.

Work Management 78

Work Management SME Sales Qualified Leads High Quality Lead 78

Ambal's Amusings

NOVEMBER 5, 2009

Bright, colorful SME quotes represented as large page callouts. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Find her website at Global Copywriting. He’s all about writing helpful content and making screwy videos. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Transforming that concept into an actionable reality is a very different story. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

ClearVoice

APRIL 2, 2020

Some are experts in a specific topic, others are experts at creating content and some blur that line with their knowledge base and content creation skills. While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Copywriter.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

BOP Design

JUNE 24, 2019

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t.

Paid Content 82

Paid Content Cost Work Management Planning 82

Tiecas

JANUARY 17, 2024

Doing so can attract potential customers, expand your market share, and ultimately drive business growth. Those are lofty goals for industrial content marketing. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Content Standard

AUGUST 9, 2023

But generative AI isn’t a magic button you can press to put your content strategy on autopilot. It’s a powerful tool that, when applied correctly, can expand the reach and relevance of your content marketing through a wide range of use cases. Use the information to inform your content strategy.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Even a single copywriter can double your output.

Paid Content 106

Paid Content SME Product Tips 106

DivvyHQ

JUNE 8, 2021

One way to do that is by sharing educational content on topics that matter to your followers. Want to be a leader in your industry? This simple strategy can establish your brand, attract customers, and boost your reputation, establishing you as an authority. Here's how from guest contributor Jori Hamilton.

Education 138

Education Brand Identity Branding Ad Building 138

Directive Agency

JULY 26, 2016

SEO & Content Marketing Consulting Director from Sydney Australia. If you are an in-house marketing team picking an SEO company you need to look for the following things – Some positive signs (How we do business). Search, Social & Content Marketing Expert, Managing Director at Louder Online.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76