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The Marketing Book Podcast: “Social Media Explained 3.0” by Mark Schaefer

The Forward Observer

About the Author Mark Schaefer is among the world’s most recognized marketing authorities, a global keynote speaker, college educator, marketing consultant, podcast host, and author. He specializes in marketing training and strategy with clients as diverse as Dell, Johnson & Johnson, Adidas, and the US Air Force.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Integrated marketing and PR strategies are a requirement for all businesses. About the Author Julie is the founder of the social media transformation advisory and marketing consultancy Small Wonder. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

About the Author Julie Atherton is the founder of the social media transformation advisory and marketing consultancy Small Wonder. Her books are widely used by PR, marketing, and sales professionals, and universities. And, interesting fact – she is not the Julie Atherton who is the British actress, singer and director!

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What your social media marketing consultant will never tell you

Biznology

I hate to break it to you, but no consultant will ever care as much about your brand as you do—even those of us who get paid a pretty handsome penny for our services. Sure, social media consultants may have the best of intentions, but most of them are juggling multiple clients. When does it make sense to hire a social media consultant?

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The Antidote to AI Taking Over SEO: Publish More Content?

Marketing Insider Group

Prioritize Published Text We know that language models are primarily trained on text. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more! Reach out to us asn aks about how!

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The Complete Guide to a Consulting Business

Hubspot

If you have, you’ve consulted with them. If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting may be for you. We’ve compiled this guide to dig deeper into the wild, lucrative world of consulting.

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How PR Is Pivoting for a Remote World — Supported by the Teamlance Model

ClearVoice

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

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