accelerate agency

FEBRUARY 17, 2023

Your marketing plan provides a detailed roadmap for what you’re going to do, where you’ll do it, the timeframe for implementing it, and how you’ll measure success. It will include specific initiatives and tactics, covering the plans for your outreach, PR, social media, email, content, and more.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Your marketing plan provides a detailed roadmap for what you’re going to do, where you’ll do it, the timeframe for implementing it, and how you’ll measure success. It will include specific initiatives and tactics, covering the plans for your outreach, PR, social media, email, content, and more.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Your marketing plan provides a detailed roadmap for what you’re going to do, where you’ll do it, the timeframe for implementing it, and how you’ll measure success. It will include specific initiatives and tactics, covering the plans for your outreach, PR, social media, email, content, and more.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

NuSpark Consulting

JANUARY 21, 2012

There aren’t any newer media planning or digital media books anymore worthy of my hall-of-fame, so I’ll showcase two from the old days! Advertising Media Planning, Seventh Edition. The original and best book on practical media planning and buying concepts and how to choose, purchase, and analyze all forms of media.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. link] Susan M Kuhn Very good distinctions between one-way media and social media.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 22, 2010

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. I’m not going to tell your company that social media is pointless and “not for them&# because that’s simply not true.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 20, 2010

new white paper from me and @chrisbaggott) [link] [link] Blu Maya Does Your Blog Have a Long Tail | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] [link] Ken Styles RT @jaybaer: Does Your Blog Have a Long Enough Tail? Those long-tail stats are real eye-openers.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. If you want to survive in the PR industry, you have to love the material you are pitching. That experience made me explore different industries, which lead me to B2B PR. He rehabilitates dogs and trains people. Yes, that's right.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 20, 2010

link] [link] Neal Kielar RT @jaybaer: 7 Surprising Statistics About Twitter in America [link] [link] Carrie Shields RT @jaybaer: 87% of U.S. is aware of Twitter, but only 7% uses it. (6 is aware of Twitter, but only 7% uses it. (6 thanks for sharing this!!

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

MAY 11, 2010

Kennedy 4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] [link] Terry L. Kennedy 4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] [link] Terry L.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. Don’t be afraid to ask for demonstrations or trial accounts (even if you’ve already had a trial with that provider before.) They’ll often work with you to make sure you feel comfortable you’re making the right decision.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

MARCH 22, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

SEPTEMBER 1, 2010

Maybe something we can all work on (those that support social media in organizations – both employees and consultants) is a general way to present the truth of social media (and what’s truly needed to start) in the beginning so that the execs will support it, but not expect a “silver bullet.&# Any thoughts?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 8, 2010

link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K. Rohrs Best line I've written in a while: "Social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie."[link]

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

APRIL 8, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I have connected via the VGB cable but the RGB does not get any signal. Im Jay Baer.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? Another wake up call and a definitive track on which some engagement efforts should be committed. We can hope there be a battle royale on the horizon with Facebook defending their heavyweight title. Is there a surprise contender in the shadows? Now it gets interesting. jaybaer thinks so. jaybaer thinks so.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? Another wake up call and a definitive track on which some engagement efforts should be committed. We can hope there be a battle royale on the horizon with Facebook defending their heavyweight title. Is there a surprise contender in the shadows? Now it gets interesting. jaybaer thinks so. jaybaer thinks so.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. Teens don't pay for statistical consulting services. But a bigger problem with Twitter is that like CB Radio, it doesn’t scale well. Those are the people I am interested in. Facebook is annoying as $#@! to people like me.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

JUNE 30, 2010

Their intern is well-trained and they respond with good-natured humor to people. To Daniel Hindan: I think it’s funny how people are willing to pay a sales force commission but they’re missing the boat on what could be a free sales and referral system, by hiring an intern or training existing staff members about social media.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. Nor is it on their radar.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

APRIL 27, 2010

Why can’t you find the Randys in your company, and let them train everyone else? I hope someone at US Airways reads this (unlikely) and signs Randy up to train their other employees on how being just a little human goes a long way. link] Training Edge RT @OneCoach: RT @jaybaer: One person in your company CAN make a difference.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 28, 2010

jaybaer explains why we all should [link] [link] Hot In Marketing Why You Should Use a Content Rationale Report | Blogging and Content Creation | Social Media Consulting – Conv. link] [link] Hot In Marketing Why You Should Use a Content Rationale Report | Blogging and Content Creation | Social Media Consulting – Conv.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

Social Specialization There was much talk among the social media consultant set about the need for the industry to deconstruct social media. As David Meerman Scott acknowledged in his session Tuesday, “What does social media even mean?&# link] Squeaky Wheel Media 13 Observations From SXSWi [link] (via @JayBaer).

Social Media 127

Social Media Media Paid Content Conference 127