Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Buzz Marketing for Technology

JULY 21, 2008

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. There has to be a better answer to telephone-tag and e-mail tag.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Was the training inadequate? When I proposed PPI as the solution to ineffective knowledge use, however, my boss said he was doubtful that, if they werent willing to take the time to attend the firms courses or computer-based training on the use of knowledge resources, they were just as unlikely to make time for PPI. Crooks & Liars.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Was the training inadequate? When I proposed PPI as the solution to ineffective knowledge use, however, my boss said he was doubtful that, if they werent willing to take the time to attend the firms courses or computer-based training on the use of knowledge resources, they were just as unlikely to make time for PPI. Crooks & Liars.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Many training departments saw it as the content side of training, and wondered why it didnt report to them. Was the training inadequate? The audit manager pulled out an independent consultants report that listed in the criteria clients used to select a professional services firm. Did they just not know where to look?

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100