Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

ClearVoice

NOVEMBER 12, 2019

In a press release. An absolutely brilliant bit of strategy from brand consultant Krista Walsh of Sohuis is to give the client questions that, when answered, will illustrate their customer journey — from the moments of uncertainty before they hired you to the experience of working together to their happiness with the final result.

Work Management 67

Work Management Marketing Management Tips Case Studies 67

ClearVoice

MARCH 5, 2019

Peer advice: I have a full-time role and consult on the side. Consultants, establish yourself as support for your client, not competition, and not someone who’s coming in to pass judgment or criticism. Great consultants or vendors know how to augment a team and fill in holes. Show you’re there to support the client.

Peer-to-peer 74

Peer-to-peer Paid Search Agency Work Management Deliverability 74

Convince & Convert

JULY 21, 2010

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. I found myself facing a room full of blank stares. Jay was generous in sharing his blog but he wasn’t going to give me that much room! Keep it in compliance.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Heinz Marketing

FEBRUARY 24, 2020

I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go…I don’t feel like we are as good at editing ourselves as we used to be. ” and our guest is Lisa Gschwandtner , Editorial Director at Selling Power.

Top of Funnel 62

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 62

markempa

MAY 26, 2005

« How to leverage word of mouth for more leads | Main | RSS Your Press Room for better search engine visibility » B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards Thank you for nominating the B2B Lead Generation Blog for MarketingSherpas 2005 Readers Choice Award !

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JUNE 7, 2005

« RSS Your Press Room for better search engine visibility | Main | Process Mapping is an essential step to measuring Lead generation ROI » Closing the loop to improve lead generation performance Whats the power of closing-the-loop? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Convince & Convert

JUNE 22, 2010

I can’t convince companies that this makes sense, because even though I’m a pretty hype-free character (by consultant standards), I’m not viewed as objective by your CEO. You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. But now I realize that it’s not.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

JULY 31, 2012

Marketing/Communications/PR. Consultants. Consultants, Fulfillment. Press Conference. Restaurants with Private Rooms. Screening Rooms. Event Agencies and Consultants. Advertising/Sales. Circulation/Audience Development. Art/Creative/Design. Finance/Accounting. Business Development. Operations.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

AUGUST 24, 2012

When I’m watching a Carolina basketball game, there is nothing more enjoyable than being in a room with other Carolina basketball fans. I’m actually getting ready to go to Manila to consult with a client, who picked up my book from an airport bookstore. It’s not really about what the PR guy says on Twitter.

Social Media 115

Social Media Media API Twitter 115

Online Marketing Institute

NOVEMBER 28, 2012

Marketing/Comm/PR. Press Conference. Restaurants with Private Rooms. Screening Rooms. Event Agencies and Consultants. President/CEO. Senior Mgmt. Advertising/Sales. Circ/Audience Dev. Art/Creative/Design. Finance/Acctng. Business Dev. Web/Internet/IT. Production/Manuf. Operations. Companys Focus. Special Interest.

B to B 40

B to B Paid Content Social Media CMS Development 40

Buzz Marketing for Technology

JUNE 27, 2008

The audit manager pulled out an independent consultants report that listed in the criteria clients used to select a professional services firm. Island Press. Girl in the Locker Room. précis, summaries, reviews and other time-savers. He was, he said, "unmotivated" to learn more about what we had made available.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

The audit manager pulled out an independent consultants report that listed in the criteria clients used to select a professional services firm. Island Press. Girl in the Locker Room. précis, summaries, reviews and other time-savers. He was, he said, "unmotivated" to learn more about what we had made available.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

ClearVoice

NOVEMBER 30, 2018

I would imagine that PR feels the same way about their list of media contacts!”. Gould relates, saying publicists can get on her bad sign when they spam her inbox with the same press release repeatedly… and then check in incessantly. Take a look at this press release for me and let me know your thoughts before I send?

Media 63

Media Ethics CAN-SPAM Classified Ads 63

Single Grain

JULY 3, 2019

Get A Free Consultation. Get A Free Consultation. There are dozens of ways to do this, but a few places to start include (remember that it takes about 7 touches before a customer buys): Writing and submitting press releases detailing your startup’s launch and benefits. Get A Free Consultation. Traditional SEO Keywords.

Keywords 91

Keywords SEO Brand Identity Branding 91

ViewPoint

MAY 2, 2012

Paul is a veteran technology journalist, author of several books, a consultant and speaker. Click to start video at this point — Paul says there are two major mistakes companies make regarding social media: Treating social media like a press release outlet and using it to push out press releases and company messages is a non-starter.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Convince & Convert

APRIL 8, 2010

Instead of having pieces of paper or needing a meeting room with a projector, how would it fit into a one on one meeting with your client and a PowerPoint? Would it work as a marketing and/or presentation device? Would it work with a i-pen or something like that?

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Hubspot

JULY 27, 2018

Any pressing questions you might have about becoming a freelancer? PR and Prose , Amsterdam. Accepting all forms of payment leaves no room for your client to say, “Sorry, I just can’t pay.”. The process of hiring a mentor, coach, or consultant isn’t the same for everyone. Consider them answered.

Work Management 101

Work Management Peer-to-peer Copywriting Pricing 101

Convince & Convert

JULY 27, 2012

I picked up a nasty cold when I was gone for last Monday’s show unfortunately, but I’m pressing through with the help of a crowdsourced regiment from Facebook. In a convincing way, for when you’re sitting down with a board room of a lot of guys who run very big companies? So, glad to have you back on the call.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Online Marketing Institute

JUNE 22, 2009

You don’t have to hire a PR agency to kiss the arses of the editors any more. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Metadata

MARCH 16, 2021

And so we said, all right, this is what we’re going to do, we’re going to have the analyst come in and we’re going to know the dance and they’re going to know the dance, we’re going to pay him to come in and air quotes, consult with us for a day. And then also talking to the press and analysts.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Buzz Marketing for Technology

JUNE 27, 2008

The audit manager pulled out an independent consultants report that listed in the criteria clients used to select a professional services firm. Island Press. Girl in the Locker Room. précis, summaries, reviews and other time-savers. Environmental NewsNet. Gil Friend. Grist Magazine. Howling at a Waning Moon.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Scoop.it

NOVEMBER 2, 2021

For marketing and reach, use digital PR. Many small firms do not hire press specialists. B2B content marketing teams, on the other hand, are usually required to conduct their digital PR. Individual consultants should be taken into account as well. Always keep in mind that there is always room for growth.

Paid Content 92

Paid Content CMS Development B2B Marketing Marketing & Strategy 92

Single Grain

AUGUST 24, 2022

Press release distribution. PR (Public Relations) Strategy and Marketing. They have direct access to the Google PPC team, whom they can consult for fixing technical issues in your PPC campaigns. Prestige Emergency Room. Digital PR. Link building. Content optimization. Technical SEO. SEO copywriting. Website audits.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

accelerate agency

OCTOBER 27, 2021

Book a Consultation What is SEO in 2023? Hiring internally will run you between $500,000 – $1,000,000 in salaries alone – that’s including an SEO Director/Strategist, 2-3 people for outreach/negotiation, 5-10 content writers, 1-2 editors and a digital PR expert. SEO is, and always has been, an ever-evolving field.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Book a Consultation What is SEO in 2023? Hiring internally will run you between $500,000 – $1,000,000 in salaries alone – that’s including an SEO Director/Strategist, 2-3 people for outreach/negotiation, 5-10 content writers, 1-2 editors and a digital PR expert. SEO is, and always has been, an ever-evolving field.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Hiring internally will run you between $500,000 – $1,000,000 in salaries alone – that’s including an SEO Director/Strategist, 2-3 people for outreach/negotiation, 5-10 content writers, 1-2 editors and a digital PR expert. If you already have a good reputation, you want to ensure any bad press doesn’t affect that.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Magisto

SEPTEMBER 23, 2019

That piece of software helps you manage your Facebook pages and content, but it is mostly used to run Facebook ads and to consult analytics. Users will see a piece of content and then press like to show approval, support, or to show interest in the content. Direct messages are more similar to chat services than emails. Back to top).

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 148

Twitter CRM Business Paid Search Agency 148

chiefmartech

MARCH 14, 2017

So if you want to guarantee a spot (and a hotel room!) He will focus on the marketing technology stack requirements to be in compliance with the most pressing changes, so you’re armed with practical guidance about regulations already passed in the EU which impact US companies — and ready for similar regulatory efforts in the US.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48