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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. Let’s cut to the chase.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

Services – You’ll want a company with an experienced team who can handle a range of tasks such as marketing, creative design, and digital media planning. In 2001, they envisioned an independent global healthcare communications, consulting, and learning business built from the ground up.

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5 Ways to Manage Your Social Media Over the Holiday Vacations

Convince & Convert

Last month, Jay Baer presented a fantastic webinar with our friends at ICUC.social on how to effectively manage social media during this most wonderful time of the year. Shore up your social media plan by taking these five steps before the holidays descend on us in full force. Here is a recap of the best tips from Jay and ICUC.

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Best Marketing Books You Need To Read

Brightedge

She brings her extensive approach and skill as a consultant and experienced marketer to the challenges of a Marketing Playbook that Drives Sales. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The rules of digital marketing are constantly changing.

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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. It’s called Comtex , and every big PR wire service uses it to bolster their numbers.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.