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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? First, let’s identify what exactly is the role of a consultant and an agency?

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Business Consultancy 101: How to Find the Right Fit for Your Business

Webbiquity

The right business consultancy can help you take your company to new levels of performance. There are a profusion of business consulting services out there. Do You Need a Consultant? Before you hire a consultancy, consider your goals. Do you have internal operations, marketing , or human resource issues?

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Content Marketing: Your Solution Is Solving Your Customers’ Problems

Marketing Insider Group

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. And I’d definitely agree with Heath that a mindset transformation – and I’d add, a marketing transformation – is well overdue within most organizations.

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New Research: How Buyer Expectations Have Changed in the Consulting Industry

Hinge Marketing

Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. Today’s buyers of consulting services are tightening their wallets and expect more for the dollars they spend.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

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10 things to do if your martech solution vendor gets bought

Martech

What do you do if the vendor of one of your martech solutions gets bought? The most important thing is to understand why you are using the solution in the first place. The combined company typically promises quick synergies,” said veteran marketing technologist Steve Petersen. Know what you need and why. Contractual obligations.

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The Marketing Book Podcast: “Social Media Explained 3.0” by Mark Schaefer

The Forward Observer

Marketing Success in the AI Era by Mark Schaefer About the Book In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are “sleepwalking” through the social media world because they haven’t kept up with new consumer trends.