6 ways millennials are reshaping B2B marketing as they move into leadership roles
Sword and the Script | B2B
SEPTEMBER 12, 2023
A study, published in March 2023, by the Winterberry Group supports this viewpoint. The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. This shouldn’t be a surprise.
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