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What is a SEO consultant and are they worth it?

Go Beyond SEO

Understanding SEO Consultant Services In the digital marketplace, we often hear the buzzword ‘SEO’ and wonder what SEO Consultant services are and if they genuinely pack a punch for our business’s online success. The assertion stands strong: are SEO consultant services worth it?

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains. House lists (customers, leads, and other opted-in contacts) are not immune.

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Five Uncommon Digital Marketing Tactics for Your Small Business

Webbiquity

Publish original studies. When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Try these to surprise and engage your audience.

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Best practices for multicultural marketing

SmartBrief - Marketing

Research Get to truly know your audience, before and even during your marketing campaigns and outreach, to ensure content is on target. This means going beyond basic demographic information and taking into account factors such as language, values, beliefs, customs and traditions.” HMC is a SmartBrief publishing partner.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Connecting with your customers digitally means building trust and establishing a loyal relationship. More specifically, 90% of customers find personalized content more engaging than content created for the masses. Publishing relevant content on other similar websites and including a link back to your website. Customer Loyalty.

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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script | B2B

A study, published in March 2023, by the Winterberry Group supports this viewpoint. The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. This shouldn’t be a surprise.