Consulting Custom Publishing Event Marketing Media 
Marketing Insider Group
NOVEMBER 21, 2022
Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.
Marketing Insider Group
SEPTEMBER 16, 2019
Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.
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Webbiquity
OCTOBER 16, 2018
Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Marketing partners can get you in front of new audiences in a manner that reduces resistance and enhances trust.
Webbiquity
MAY 25, 2021
In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” Affiliate sales support independent publishing.
Marketing Insider Group
SEPTEMBER 25, 2020
To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. Your headlines can also make or break your social media presence.
Marketing Insider Group
JANUARY 16, 2020
Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Customer retention. More ROI from marketing. Did you get that? How do you do that?
Marketing Insider Group
NOVEMBER 12, 2019
Stop thinking of events purely as a marketing opportunity and consider them more as a chance to engage better with your audience and build trust. Creating more opportunities to speak with individual customers on a one-on-one basis makes your brand feel more personal and less like a faceless corporation.
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