chiefmartech

JANUARY 5, 2020

So when Henry Powderly , VP of content at Third Door Media (the producers of the MarTech conference and publishers of MarTech Today ), asked me last week what I thought the current “archetypes” of marketing technologists were, I found the question irresistibly intriguing. Typical titles: Marketing Manager , Growth Marketer.

Thought Leadership 129

Thought Leadership Work Management Marketing & Strategy Custom Publishing 129

Hubspot

AUGUST 21, 2023

Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. Critics attribute the failure to Lisa’s misleading ads and high price, despite its low processing power. Now, let’s get started.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. Session: 8:45am - 9:15am - Keynote: Marketing and Sales Has Changed.

Hubspot 71

Hubspot Demand Generation Agencies Work Management Top of Funnel 71

Engagio

NOVEMBER 20, 2017

Whether it’s done by your Marketers, Account/Sales Development Reps or Sales Executives, it’s hard to do ABM without it at any tier. Each account is treated as a “market of one”, with intensive research and account plans and full buying center mapping. Size, growth, maturity, disruption, competitors.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

ANNUITAS

MAY 22, 2014

While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. Malcolm Gladwell kicked off the conference as the keynote speaker yesterday (without powerpoint slides….a Acquisitions. Productivity.

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

Martech Advisor

NOVEMBER 6, 2019

In this article, Leela Srinivasan, CMO, SurveyMonkey, shares insights from SurveyMonkey’s Second Annual Curiosity Conference. SurveyMonkey’s second annual Curiosity Conference is a wrap! At the conference, we heard from some truly inspiring marketing leaders from companies like Lyft, Box, Cuisinart, and HubSpot.

Enterprise Management 48

Enterprise Management Top of Funnel Paid Search Agency Planning 48

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. With a laser focus on driving sustainable growth by prioritizing customer-centricity, this event provided attendees with a wealth of insights and actionable strategies.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. With a laser focus on driving sustainable growth by prioritizing customer-centricity, this event provided attendees with a wealth of insights and actionable strategies.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Content4Demand

MARCH 24, 2021

I’m seeing reports that the global economy is poised to take off, and this has me wondering what B2B sales and marketing will look like when that happens. Buyers will want more digital, on-demand options throughout the sales journey. Marketers are turning to ABM for post-sale engagement to deepen relationships.

Planning 73

Planning B2B Marketing B2B Account Based Marketing 73

NetLine

DECEMBER 1, 2020

That’s why we’re excited about our most recent Marketer in our Showcase. Meet the Senior Marketing Manager at DocASAP , Nathan Huet – A savvy expert at putting data to work to understand how he can leverage the power of content to deliver quality leads to his sales team.

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Hubspot

NOVEMBER 21, 2018

Pick a sales strategy. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. A go-to-market (GTM) strategy is the way in which a company brings a product to market. Go-to-Market Strategy Template and Examples.

Sales Management 96

Sales Management Paid Content Top of Funnel Lead Ranking 96

6sense

DECEMBER 10, 2021

If you read yesterday’s robust Breakthrough recap , then you know the first day of our customer conference in Austin was jam-packed with best practices, exclusive info and more than a few mind-blowing moments. . The team developed a new prospect segmentation process, using 6sense and Salesforce to clearly define its ICP.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Atomic Reach

JANUARY 3, 2019

Today, he is a globally recognized speaker, bestselling author, and CEO of the Marketing Insider Group, a marketing firm that has helped numerous companies cultivate successful approaches to marketing. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

chiefmartech

JUNE 28, 2016

The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Erica also serves on the advisory board of the MarTech conference series. Marketing technologists have burst onto the scene in recent years. Other marketing.

Marketing Management 55

Marketing Management Paid Search Agency Sample Emarketing 55

accelerate agency

OCTOBER 14, 2021

You could be watching your favorite show on Netflix or hosting a web conference with Zoom. Essentially, Software as a Service (SaaS) is a solution model that provides users with externally managed, owned, and delivered software. Software can be used instantly after logging in and there’s no complicated installation process.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

You could be watching your favorite show on Netflix or hosting a web conference with Zoom. Essentially, Software as a Service (SaaS) is a solution model that provides users with externally managed, owned, and delivered software. Software can be used instantly after logging in and there’s no complicated installation process.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hinge Marketing

DECEMBER 7, 2017

If you are a new CEO or managing partner, recently tapped to lead your firm into the future, you’ve got plenty to worry about: mastering day-to-day operations, building staff morale, evaluating your service mix, addressing changes in the marketplace—maybe even turning around a struggling business. Benefits of High-Growth Marketing.

Peer-to-peer 73

Peer-to-peer Thought Leadership Ideal Customer Profiles Work Management 73

Hubspot

JANUARY 27, 2020

Nigel Stevens, founder of Organic Growth Marketing , encourages an embrace of failure internally and externally: "Whenever I only hear of 'wins' for a while, I start to get nervous. This involves strong alignment between BI, marketing, sales, and partner teams. Invest in Education.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Content Marketing Institute

DECEMBER 21, 2018

Drivers of content marketing. The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. contentmarketing Click To Tweet.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

seo.co

OCTOBER 13, 2023

Whether attending as a seasoned SEO professional or just getting started in digital marketing journeys, these conferences promise invaluable experiences that cover a diverse array of topics such as expert lectures on search engine optimization techniques, pay-per-click marketing models, social media presences, analytics rules and so much more.

Paid Content 52

Paid Content Conference SEO Peer-to-peer 52

Zoominfo

SEPTEMBER 17, 2018

Brought to you by a team of experts from SiteVisibility and other leading digital agencies, this podcast is a series of insider tips and practical advice on how to get the best digital marketing results. This podcast shares the latest tools, techniques, and strategies to help you generate online leads, sales, and build engagement.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Outgrow

MARCH 24, 2023

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. As Chief Growth Officer for OneIMS and co-founder of Clickx, he has a wealth of knowledge to share.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Marketing did their thing. Sales did their thing.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Outgrow

AUGUST 11, 2021

It could be like a sales conversation, or something like that. Do you feel there were too many conferences before the pandemic happened? Jonathan Kazarian: I won’t make the claim that there were too many, that said, I think there are some conferences that aren’t ever going to come back. Jonathan Kazarian: In events 2.0,

Planning 52

Planning Budget Programs Network Marketing Outgrow 52

Litmus

JANUARY 23, 2024

Good Email Code The go-to coding resource for Carin, our Email and Content Growth Marketing Manager, is Good Email Code. Email marketing reports can help you benchmark your own performance, get ideas for future campaign strategies, and provide context for your management team about what’s going on with email today.

Examples 90

Examples VALS Newsletter Design 90

Kaon

MARCH 25, 2020

For marketers with any length of experience who have faced uncertain times before, this current situation may present familiar anxiety. Unusually, the particular nature of this pandemic has caused marketing event cancellations and travel bans. Innovative Digital Marketing and Sales Platforms Help to Weather the Storm .

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

chiefmartech

APRIL 21, 2019

Every MarTech conference is always a whirlwind of insights and ideas. Patty Spiller , senior director of growth marketing at Livongo, gave a truly fantastic talk on The Secrets to a High-Performing Martech (or Growth) Team. Marketing Technology & Operations as Product Management.

Work Management 80

Work Management Marketing Management Product CMO 80

Heinz Marketing

JULY 16, 2018

By Matt Heinz, President of Heinz Marketing. Enjoy another episode of Sales Pipeline Radio , and catch us live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured some great guests!

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41

Single Grain

APRIL 10, 2020

76 Tech/Marketing Companies that Are Giving Away Free Stuff During the Coronavirus Pandemic. 1Password, a password manager, is removing the 30-day trial period on 1Password Business and offering the first 6 months free so companies can start keeping their teams secure without getting finance involved. 1Password (software).

Enterprise Management 128

Enterprise Management Work Management Paid Search Agency Marketing Management 128

chiefmartech

OCTOBER 7, 2017

While the previous versions of this awards program encouraged marketers to share visualizations of their marketing technology stacks , this one invited people to share ideas about how their marketing organizations are conceived. Reduxio is a hot new storage and data management company based in the U.S. and Israel.

Work Management 56

Work Management Demand Generation Agencies Marketing Management Process 56

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

accelerate agency

APRIL 11, 2023

You could be watching your favorite show on Netflix or hosting a web conference. Essentially, Software as a Service (SaaS) is a solution model that provides users with externally managed, owned, and delivered software. Software can be used instantly after logging in and there’s no complicated installation process. What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

Directive Agency

MARCH 7, 2019

Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. She specializes in go-to-market strategy, campaign optimization, and demand generation and has gained significant recognition for her innovative campaigns and effective processes in her strategic roles with IBM.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convert

MARCH 2, 2022

Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. In e-commerce, profitability rests on 4 pillars: Supply Chain Optimization IT Modernization and Big Data Pricing and Revenue Management Customer Acquisition and Retention. Supply Chain Optimization.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Single Grain

FEBRUARY 24, 2023

Top B2B Marketing Agencies Here is our curated list of the best B2B agencies to help promote your B2B brand’s products and services. 1) Single Grain Overview: Single Grain is a leading B2B digital marketing agency that offers customized marketing plans to grow your business. Why Choose Single Grain? Why Choose Sociallyin?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Convert

MARCH 2, 2022

Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. In e-commerce, profitability rests on 4 pillars: Supply Chain Optimization IT Modernization and Big Data Pricing and Revenue Management Customer Acquisition and Retention. Supply Chain Optimization.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52