BOP Design

SEPTEMBER 7, 2022

Many elements go into an effective B2B website – UI/UX design, content strategy, copywriting, SEO, development, and hosting. If your B2B website has visitor traffic that regularly increases over time, it’s a good sign that your inbound marketing and SEO strategy are working well. It generates traffic that increases over time.

Design 111

Design Sales Qualified Leads Effectiveness B2B 111

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Hubspot

OCTOBER 31, 2019

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. Here are some tools with reporting features invaluable to today’s marketers. Calendar offers analytics of a slightly different sort -- productivity.

Marketing Analytics Tools 76

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 76

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Martech

OCTOBER 27, 2022

Google announced a bunch of updates for Google Analytics 4 (GA4) today. They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Dig deeper: GA4: What marketers need to know for a successful transition. An ongoing series.

Features 112

Features Google Cost per Acquisition Marketing Analytics Tools 112

SmartBug Media

FEBRUARY 1, 2021

Launching a new website isn’t the end of the design process. Make sure you’re avoiding these common web design mistakes marketing departments commit after revamping their websites. Web Design Mistake #1: Thinking, “Analytics? What Analytics?”. Web Design Mistake #2: Leaving Loose Ends.

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

Biznology

OCTOBER 27, 2017

There are so many great new techniques in B2B marketing today, it’s hard to keep up. A technique unavailable to consumer marketers, this one’s extremely valuable for B2B. And its cost is going down, as more marketing automation systems bake the functionality into their systems. Make it your friend and your marketing asset.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

BOP Design

AUGUST 11, 2022

Chatbots have infiltrated the B2B marketing world. With the rise of AI and conversational marketing technology, today’s marketers are using chatbots more than ever before to provide their audience with immediate answers to their questions. Read more: GA4 vs Universal Analytics – a Comparison. Draft Questions.

Conversion 137

Conversion Effectiveness Tips Planning 137

Optinmonster

AUGUST 23, 2023

Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Whether you’re a seasoned marketer or a business owner looking to dive into the world of content, understanding the latest trends and numbers is crucial.

Statistics 76

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 76

BDB

DECEMBER 14, 2022

Google Analytics 4 (GA4) will be here sooner than you think and if you haven’t already, it’s important that you start to prepare for the transition now. What is Google Analytics 4? For B2B marketers, the move to GA4 brings a whole host of benefits. What are the benefits of GA4? Why getting ahead is crucial.

Marketing Analytics Tools 26

Marketing Analytics Tools Analytics Google Planning 26

DAGMAR Marketing

APRIL 5, 2024

For years, Google has been a global market leader in search engines. However, as the search engine giant continues to release an array of products and tools designed to boost productivity, it’s also earning a reputation for its innovative new tools. It is currently available on a limited basis. to Gemini 1.5

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Integrations.

Marketing AI 120

Marketing AI Paid Search Agency Generation Enterprise Management 120

Directive Agency

APRIL 22, 2022

You can use Crazy Egg in tandem with traditional tools like Google Analytics to produce a more dimensional analysis of your website performance—by zooming into user behavior and experience. It serves as a valuable resource for product managers, designers, and researchers working towards enhancing the user experience.

Marketing Analytics Tools 52

Marketing Analytics Tools SEO Enterprise Management Work Management 52

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

OCTOBER 23, 2019

Today’s Community Contributor is Eddie Driver , a Product Marketing Manager at PaySimple. Eddie is a seasoned product marketing manager that has worked at SaaS-based companies on a wide range of technology products. These include payment gateway software, survey software, and corporate performance management applications.

Marketing Analytics Tools 40

Marketing Analytics Tools Practices Work Management Best Practices 40

Bluetext

SEPTEMBER 23, 2020

Whether you are starting up a small blog or running the online presence of a multinational enterprise, analyzing, managing, and understanding website traffic data is crucial to the success of your business. Here are four easy ways you can do the same and dive deeper into your Google Analytics: 1.

Marketing Analytics Tools 28

Marketing Analytics Tools Analytics Google Tips 28

LeanData

JULY 13, 2020

At Ops-Stars 2018, conversations around changing GTM strategies were widespread. That’s why LeanData hosted a dedicated Ops-Stars workshop as well as a recent webinar, “Connecting Data to People Across Any Go-to-Market Model,” to empower operations professionals to put new GTM strategies into action.

Lead Ranking 52

Lead Ranking Account Based Marketing Distribution ABM 52

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

BenchmarkONE

SEPTEMBER 24, 2018

It’s a no-brainer that infographics are good for your marketing. You can use them as standalone assets, or as part of a larger article or guide in your content marketing campaign. But then there’s the hitch: you’re not a designer. It almost makes design completely stress-free! #2: 1: Piktochart. 3: Venngage.

Budget Programs 65

Budget Programs Design Tools Best Practices 65

SmartBug Media

JULY 12, 2021

I’m going to come right out and say it: There are many different types of marketing and even more guiding philosophies. There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. Broadly speaking, there are eight categories of marketing tools.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Convert

MARCH 10, 2022

Google Optimize is more of a freemium tool; a limited-feature version of Optimize 360, Google’s complete beefed-up optimization tool. Google Optimize 360 has none of those pesky limits and has customer support (and it comes with a price tag). Both are part of the Google Marketing Platform. Convert does it.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Other Helpful Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Stevens & Tate

SEPTEMBER 21, 2021

Inbound marketing has become one of the most efficient ways for marketers to sell online. This kind of marketing allows the user to determine whether the inbound marketing plan is productive or not. Marketing metrics is a part of attraction marketing and your inbound marketing plan is a part of marketing metrics.

Inbound Marketing 72

Inbound Marketing Planning Marketing Plans Marketing Analytics Tools 72

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Valasys

NOVEMBER 4, 2022

Artificial intelligence , like other industries, is now evolving B2B marketing as well, with some amazing features. Marketers are using AI technologies like machine learning and AI-powered algorithms that help in sales funnel, outreach and other marketing dynamics. Role Of AI In Transforming B2B Marketing.

Marketing AI 80

Marketing AI B2B Marketing Ideal Customer Profiles Top of Funnel 80

BOP Design

MARCH 2, 2022

The very first version of Google Analytics was released in 2005, taking on a few iterations before becoming the Universal Analytics standard for website tracking in 2012. Then, in early 2020, Google started beta testing an “App+Web Property” as an evolution to their tracking system. A Changing Point of View.

Marketing Analytics Tools 102

Marketing Analytics Tools Comparison Analytics Google 102

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Marketing Insider Group

JUNE 16, 2015

I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” In the end it comes down to 3 core content marketing skills. More Resources.

Work Management 100

Work Management Content Marketing Planning Paid Search Agency 100

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Huptech Web

MARCH 24, 2023

Table Of Contents Introduction Comparison of GA4 Properties and UA Properties Comparison of GA4 Metrics Vs. UA Metrics Challenges with GA4 Properties FAQs – Frequently Asked Questions Do You Need Help With GTM/GA4? library for web tracking and the Google Analytics SDK for mobile app tracking.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Digital Asset Management 52

KoMarketing Associates

APRIL 21, 2015

We’ve received questions about this update from clients and partners and the reality is that for the most part, the percentage of traffic from mobile devices, smart phones in particular, is much more limited than in other industries and markets. Mobile Search Percentage. Mobile Search Percentage. Mobile Search Benchmark Over Time.

Mobile Marketing 120

Mobile Marketing Marketing Analytics Tools Advertising Benchmark Landing Pages 120

Optinmonster

JULY 9, 2021

This guide will give you a detailed comparison of Shopify vs. WooComerce so you’ll know exactly what each platform has to offer. Since this is a detailed comparison of Shopify vs WooCommerce, here’s a quick table of contents you can use to find the section that interests you the most: Overview: Shopify vs WooCommerce.

Budget Programs 64

Budget Programs Tools eCommerce Work Management 64