Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Build an audience Going viral on TikTok was an impressive milestone for Figo.

Social Media 110

Social Media Media Business Viral Marketing 110

Tomorrow People

OCTOBER 24, 2017

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Venerable technology companies like GE are reinventing themselves for a new digital era, while fast-growing new consumer brands like Under Armour are threatening their more established rivals with their. Of course you do.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. 93% of companies have acquired new customer(s) via social media video.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. In fact, social media is the second-most-common platform online video is produced for, behind company websites.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

The Marketing Blender

MARCH 15, 2021

77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. The days of organic leads from social pages are mostly gone, outside of viral phenomena. Do you need a blog at all?

Paid Content 126

Paid Content Lead Ranking Lead Scoring Marketing & Strategy 126

Navigate the Channel

MAY 24, 2023

Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan? Platforms and distribution tactics vary over time, but testimonials continue to work on many levels to gather attention. Have your company or business backgrounder ready and we mean out-the-door prepared.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

illumin

MARCH 6, 2019

With recent concerns of the Momo Challenge viral internet hoax, some advertisers began quickly pulling back dollars from YouTube. Advertisers need to be clear about why they are buying advertising on YouTube/Google. ” Take the YouTube Kids app that launched in 2015 for example. Move Ad Dollars.

Brand Identity 64

Brand Identity Branding Youtube Enterprise Management 64

Content Standard

JUNE 9, 2015

A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. A recent Animoto study on video marketing revealed that 1 in 4 consumers actually lose interest in a company if it doesn’t have a video about its product or service. Back in 2014, YouTube was the dominant video platform on Facebook.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Valasys

MAY 20, 2020

On the 12th of May 2020, in an announcement made on LinkedIn Engineering blog , it was revealed how LinkedIn is all set to improve its feed for individual members based on their time distribution on the feeds – the dwell time. LinkedIn’s Viral Actions and Their Upstream or Downstream Effects.

Dwell 52

Dwell Linkedin Viral Marketing SERP 52

Martech Advisor

JANUARY 30, 2020

In conversation with Michael Stelzner from Social Media Examiner, she told marketers to “not even bother sharing YouTube video links,” as YouTube is a direct competitor. Maybe you’re not racking up viral exposure and thousands of fans. “If the video is yours, load it up natively to Facebook.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Optinmonster

DECEMBER 21, 2023

But the company actually uses them to create hype about the product they are about to launch. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. And the truck is not even launched yet! But why stop there?

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Or maybe you’re a B2B tech company explaining a complex topic like how video marketing works and want something with an even tempo that adds interest without drawing attention. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Convert

APRIL 7, 2021

In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Optimizing YouTube Videos to Go Viral During the Holidays. And if you’re stuck, YouTube is teeming with helpful tutorials to get you started. it’s no wonder YouTube wants in on the action. It’s Easier Than Ever to Create Videos.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Hubspot

APRIL 12, 2018

Direct-to-consumer companies cater to people’s desire for simplicity. D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. What is direct-to-consumer marketing?

eCommerce 75

eCommerce Brand Identity Branding Advertising Agencies 75

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. But B2B companies should leverage the power of video too, especially in combination with the distribution power of social outlets.

Social Media 78

Social Media ROI Video Marketing Tips 78

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. This is the time when brands become their own media companies, creating and distributing content to their own communities on Social. perfectpullquote].

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. In God We Trust; All Others Must Bring Data W. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube. So plan for it.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Content marketing is a creating, publishing, and distributing content to your target audience.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

JUNE 17, 2014

All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

Vidyard

DECEMBER 17, 2019

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Distribution. May be embedded into not-so-prominent places on the company’s website.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Kevin Indig

MARCH 28, 2023

Kevin Indig • 24 min read SEO growth loops Certain types of companies can build self-reinforcing growth loops on organic search. Kevin Indig • 7 min read The Red Ventures Growth playbook Affiliate is a hard business, but there is a company that figured it out at scale and is on track to drive $1.6b

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Magisto

JANUARY 13, 2020

Most Instagram updates bring more features to Instagram Stories, showing that it is a priority for the company. Podcasts are not as searchable and discoverable as a YouTube video, for instance. YouTube is now the second most used search engine in the world. While the Instagram feed has been almost changeless for months now.

Trends 84

Trends Planning Lead Ranking Lead Scoring 84

Vidyard

OCTOBER 16, 2019

Or maybe you’re a B2B tech company explaining a complex topic like how video marketing works and want something with an even tempo that adds interest without drawing attention. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. YouTube Audio Library.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Contently

MAY 2, 2018

In the long run, selling books builds my brand and allows me to further my company and ideas. Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. I don’t have any YouTube subscribers, but I can still create owned content for YouTube.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Or maybe you’re a B2B tech company explaining a complex topic like how video marketing works and want something with an even tempo that adds interest without drawing attention. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Webbiquity

MARCH 24, 2010

By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else. Social media has become an effective vehicle for content distribution, and articles are no exception. Share this on del.icio.us.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. Themed as Living with Lag, the campaign video has amassed over 6 million YouTube views so far.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Outgrow

OCTOBER 7, 2021

Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. Write to companies that are related to your niche but are not direct competitors. 8 Distribute Press Releases and Create a Press Kit. Study how connected they are to their audience. Last, choose the platform carefully.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Contently

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. Unfortunately, hoping to go viral is not a video strategy. Every minute, 400 hours of video are uploaded to YouTube. Prepare 15-second clips for social distribution (more on this in a bit.) Invest in paid social distribution.

Viral Marketing 153

Viral Marketing Video Marketing Marketing & Strategy Youtube 153

Hubspot

AUGUST 2, 2018

Facebook Messenger Ads let you leverage the popularity and convenience of the app to generate more brand awareness and revenue -- two billion messages are sent between people and businesses each month, and 53% of people are willing to buy from a company that they can directly message. Here’s all of LinkedIn’s targeting options: Company.

Paid Content 101

Paid Content Advertisements Advertising Lead Ranking 101

Mailmunch

APRIL 27, 2021

Back in the day, YouTube offered six-second ads – a concise and captivating way to gain attention. YouTube relies on in-stream ads. According to research, 4 billion videos are watched on YouTube every day, and about one-third of shoppers will purchase a product after viewing a video ad. Video helps your message go viral.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Outgrow

DECEMBER 17, 2020

Since the virus went viral , marketers started looking for new ways to communicate with their audiences. 53% of the surveyed marketers changed their promotion and content distribution strategy. And around 30% are planning to do the same for Facebook, YouTube, and LinkedIn. 64% of marketers updated their editorial calendars.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Vidyard

APRIL 30, 2014

The astronomical success of YouTube as a social distribution site for online video has become both a blessing and a curse for modern marketers. YouTube, Vimeo, and other distribution channels offer us platforms to dramatically expand the reach of our content, which is incredible for marketers and online video producers.

Top of Funnel 50

Top of Funnel Video Marketing Viral Marketing Marketing Funnels 50

Content Marketing Institute

JUNE 8, 2018

Full disclosure: I work for a documentary film company so, yes, I am biased but only because I’ve seen firsthand how effective this form of storytelling can be.). The series has attracted almost 300,000 views, while the Vans YouTube channel has more than 348,000 subscribers. Why is the series effective? Why do people watch it?

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101