Unbounce

MAY 11, 2022

That’s right, even in marketing. Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Community is like the peanut butter to your Nutella toast.

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Organic social media marketing supports the big picture and aims of an organization.

Peer-to-peer 198

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 198

Strategic-IC

FEBRUARY 20, 2024

Customers that support you, value you, and refer you to their peers? For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz. And I think it is a difficult decision to make because it gets very binary.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 2. Customers for life?

Ideal Customer Profiles 62

Ideal Customer Profiles ABM Account Based Marketing Communities 62

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Heinz Marketing

DECEMBER 14, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Most marketers are familiar with the best-selling, industry changing The Challenger Sale and The Challenger Customer. Why marketers solve for who’s willing to buy, and why of those willing to buy , only half are willing to fight for it.

Peer-to-peer 124

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 124

Salesforce Marketing Cloud

AUGUST 18, 2023

To ensure you get the most out of our fantastic MuleSoft sessions, learning, and activities, we’ve compiled a list of five main reasons why you can’t miss MuleSoft at Dreamforce: The MuleSoft Keynote Connect with MuleSoft experts from the MuleSoft Community Integration, automation, AI – oh my!

Automation 98

Automation Peer-to-peer API Communities 98

Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Facilitate Networking through Sponsorship and Exhibition.

Enterprise Management 336

Enterprise Management Peer-to-peer Merchandising Marketing Management 336

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Knowing how to help your employees become more influential is a win-win scenario where your employees can build their personal brand, all while increasing advocacy and coverage for your brand. Read on to learn how.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Convert

JANUARY 20, 2023

Convert.com and the A/B testing tool Convert Experiences, announced today that it will offer a $99 USD Community support powered plan to help the thousands affected by this disruption. Your Google Optimize experiments and personalizations can continue to run until September 30th so there is no rush in switching right away.

Optimization 116

Optimization Peer-to-peer Google Paid Search Agency 116

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 299

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 299

Vision Edge Marketing

SEPTEMBER 14, 2021

Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. While each person recognized there is always some degree the risk, they wanted to explore how to minimize this risk. Every market has an ecosystem.

Peer-to-peer 180

Peer-to-peer Planning Advertising Agencies Marketing & Strategy 180

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Connections and community. Community matters. ” Product announcements.

B2B Marketing 114

B2B Marketing Work Management Marketing Management Peer-to-peer 114

Litmus

AUGUST 7, 2019

Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. If you’re an email marketing team of one at your company or just need some extra support, take a deep breath: you are not alone.

Communities 73

Communities Peer-to-peer Email Marketing Planning 73

Buffer

APRIL 13, 2023

Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Extract insights and learnings from each social channel and from your time engaging with our community, use these insights to inform our social strategy.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Vidyard

OCTOBER 12, 2017

The Vidyard community is making the rounds to help you win more with videos! Are you interested in getting together with your peers to learn and share tips, tactics, and experiences using Vidyard? But what types of videos have the greatest impact on marketing and sales? When should you use personalized video ?

Communities 68

Communities Peer-to-peer Advertising Agencies Response Rate 68

EveryoneSocial

DECEMBER 8, 2020

Branding used to be just for businesses — a key part of a company’s strategy for building awareness and gaining increased market share. . So they would be wise to invest in their employees’ personal brands if they really want to see amplified results. Advantages of Employee Personal Branding.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Contently

DECEMBER 21, 2022

You might know Rudolph the Red-Nosed Reindeer as a stop-motion animated special that streams on various networks around the holidays. But before Rudolph became famous through television and his theme song and a verified Instagram account (just kidding about that last one)… Rudolph was a viral marketing program for a then-major U.S.

Storytelling 183

Storytelling Product Peer-to-peer Viral Marketing 183

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. “Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK.

Social Media 118

Social Media Paid Search Agency Media Advertising Agencies 118

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Biznology

MAY 4, 2020

No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. May 27-28, Chicago, B2B Marketing Ignite USA 2020. THE Asian event for B2B marketers.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

ClickZ

OCTOBER 6, 2020

30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to. Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. It won’t look the same as it does at in-person events, and that’s ok.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. What you’ll learn: What is channel sales? See how it works What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

DAGMAR Marketing

NOVEMBER 21, 2018

At DAGMAR, we’re proud to be a Jacksonville business and part of this awesome community. That’s why we’re always on the lookout for business and marketing networking events throughout the First Coast. But finding a great networking event isn’t the easiest thing around Jacksonville. Exchanging Referrals. Staying Current.

Network Marketing 70

Network Marketing Best Practices Business Paid Search Agency 70

6sense

JANUARY 14, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . I’d argue it’s three things: Community and belonging .

CMO 62

CMO Peer-to-peer Communities ABM 62

EveryoneSocial

OCTOBER 20, 2020

There’s no better way to put social media to work for your company, brand, and personal career development than with employee advocacy. We all have our “reasons” so let’s get to the points! Before I learn about EveryoneSocial, do I even want any more social media in my life? MSLGroup ). MSLGroup ). You guessed it: employee advocacy!

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Content Standard

JANUARY 3, 2019

Not long ago, geography and familial ties were the two main factors that created most communities. And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. Communities as Content. Communities are true co-creation incubators.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Buffer

JUNE 16, 2022

And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. Many professionals feel that unless they are employed in digital marketing, their online persona has little value to their career. Social media plays a big role in how we exist on and offline.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. They don’t show you who is REALLY consuming your content - sharing it, commenting on it, talking about you as a person or your company, etc. Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Of course I can.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Marketing Insider Group

MAY 26, 2020

It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. But now is the time to shift the business, marketing communications and approaches. The actions you take today will determine your future market position.

Webinar Metrics 238

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 238

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 119

Oktopost

MARCH 26, 2024

Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience. You can assign the conversations to relevant team members in your organization and engage with the personal profiles that sent you messages without leaving Oktopost.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Martech

JULY 12, 2021

As users continue to shift from brick-and-mortar to the digital world, search marketers have an unprecedented amount opportunities to reach new customers in personalized, engaging ways , deliver remarkable digital experiences, and drive more conversions. 100% virtual means you can attend from anywhere. In a different time zone?

Peer-to-peer 102

Peer-to-peer Bundling PPC Landing Pages 102

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. When Penguin Teen first joined the social platform in October 2019, it built its social media on meeting their readers wherever they were and communicating with them. Their timing was perfect.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135