Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts. The Local Mainstay.

Paid Search Agency 306

Paid Search Agency Content Marketing Planning Advertising Agencies 306

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. On a day-to-day basis, my team focuses on the marketing for all of our brands and our shows.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels. Versatility and Storytelling Video marketing is incredibly versatile.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. Each year, the awards program celebrates businesses and individuals who have used video to generate more leads, close new revenue, and transform how they communicate. Video Marketing Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. They consume more pages per visit.

Storytelling 40

Storytelling Mobile Advertising Newsletter Click Rate 40

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 116

B2B Marketing B2B Enterprise Management Paid Search Agency 116

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. So what should marketers do? In this post, we recap some of the presentations from yesterday on the power of brand storytelling.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Marketing AI 99

Marketing AI Marketing Analytics Tools Generation Planning 99

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action. Combat Isolation.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Let’s dive into the advantages in detail.

Work Management 108

Work Management Marketing AI Brand Identity Branding 108

Adobe Experience Cloud Blog

MARCH 24, 2015

It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign. Content has to be mobile-friendly during a time when people on-the-go are regularly checking their devices for scores, plays, and bracket pool updates.

Storytelling 48

Storytelling Advertising Channels B2B Thought Leadership Multi-Channel 48

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing AI 86

Marketing AI Advertising Agencies Planning Broadcasting 86

ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. But storytelling and digital media are ubiquitous. These basic principles , based on a global study, summarize the trends that content marketers worldwide have observed. A look at content marketing around the world. Time spent on mobile devices is on the rise.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Tomorrow People

OCTOBER 27, 2020

A closer look at what marketing tactics seem to be working – and what to watch out for. Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Web / mobile analytics.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Spiralytics

MARCH 13, 2024

Top 20 Most Subscribed YouTube Vloggers in the Philippines (2024) When it comes to digital marketing , Filipino YouTubers can be an ace up your sleeve. As of 2024, the Filipino YouTube community boasts a range of vloggers who have amassed substantial subscriber counts—solidifying their positions as leading content creators in the region.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. ” I call it participation marketing, and the reason is clear. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Employees tell better stories than you do.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Contently

JUNE 28, 2018

That’s why gamification—the tactic of integrating gaming or gaming elements into a marketing strategy—has turned into a $2 billion industry. Instead of marketing with the typical product or service information, brands can creatively draw in potential customers with just the slightest hint of branding. Respect the narrative.

Brand Identity 158

Brand Identity Branding Lead Ranking Advertising Agencies 158

SmartBug Media

APRIL 29, 2021

There are a few web design trends that do just that: Use Video for Storytelling. Although video production may be on the more expensive side of marketing initiatives, it is one of the most powerful tools available to showcase your team, your values, your community involvement, and the passion you put in behind the scenes.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Content Standard

OCTOBER 10, 2016

Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information.

Lead Ranking 40

Lead Ranking Storytelling Paid Search Agency Ads 40

Martech Advisor

MARCH 17, 2020

CLM, ABM, RPA, martech stack or marketing stack, and value metrics. There's no shortage of jargon in marketing. To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond. Marketing is full of jargon, terms, and acronyms.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

EveryoneSocial

SEPTEMBER 10, 2019

Of course, internal storytelling has been around for years, but social media now gives everyone insightful glimpses into other companies’ work culture. In work and elsewhere, stories precede culture and no doubt make a clearing for community engagement. And how can you enhance your efforts by sharing these stories on social media?

Paid Search Agency 79

Paid Search Agency Companies Storytelling Sample 79

Content Standard

MARCH 6, 2019

When your brand is national, you have scope: You can create unavoidable, unforgettable campaigns which get seeded into every market in the land, creating a consistent and strong brand voice that’s instantly recognizable. H&R Block Gives Localized Marketing Strategy a Sporting Chance. But every customer is a local customer.

Paid Content 87

Paid Content Marketing Strategy Marketing & Strategy Advertising Agencies 87

Contently

MAY 3, 2017

Here’s what you missed in marketing, media, and tech while you were wondering why celebrities wear such bad clothes to the Met Gala… The New Yorker: #Vanlife, the Bohemian Social-Media Movement. Selected by Erin Nelson, marketing editor. But as anyone from Contently will tell you, storytelling is on the rise.

Storytelling 100

Storytelling Youtube Advertising Agencies Mobile Advertising 100

Contently

JUNE 28, 2018

That’s why gamification—the tactic of integrating gaming or gaming elements into a marketing strategy—has turned into a $2 billion industry. Instead of marketing with the typical product or service information, brands can creatively draw in potential customers with just the slightest hint of branding. Respect the narrative.

Brand Identity 125

Brand Identity Branding Lead Ranking Advertising Agencies 125

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Contents 1.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

ClearVoice

NOVEMBER 14, 2022

Content marketing is an ever-changing field that takes work to get just right, and then it changes again. Instilling a sense of community. You’ve probably heard a lot about storytelling in marketing over the last few years because it makes your content writing more engaging and memorable. Teaching a skill.

Content 52

Content Storytelling SEO Case Studies 52

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. Each year, the awards program celebrates businesses and individuals who have used video to generate more leads, close new revenue, and transform how they communicate.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

SmartBug Media

DECEMBER 30, 2020

It’s the home for all of your marketing content. Pairing an inbound marketing strategy with a website that is user-friendly and optimized for conversions offers greater benefits, and together they can generate more quality leads and grow your business. Superior Technologies: Mobile Responsive, Brand Refresh.

Design 105

Design CMS Development Best Practices Work Management 105

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . ” -@sdgully ( tweet this ).

Social Media 144

Social Media Activities Media Skype 144

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Martech

AUGUST 3, 2022

If you’re looking for an active group of XR communicators, try joining my monthly XR Pub Crawl, where we explore online worlds and immersive technologies used for marketing and communications. Read next: 10 rules for successful metaverse marketing. Previous pub crawls can be found on Twitch.tv/lisapeyton Technology used.

Campaigns 113

Campaigns Advertising Agencies Opt-out Terms and Conditions 113

Convince & Convert

MARCH 2, 2015

Global Community = Global Social Media. Unlike many of the guests on Social Pros, Duane Bates is not only in charge of social media, but of web and mobile as well. Together, they communicate (often on social media) to share content that will resonate within so many different cultures and communities. See you next week!

Social Media 120

Social Media Media Skype Communities 120

ClearVoice

JANUARY 4, 2019

Content marketing, social media, productivity. If you are looking for marketing-focused conferences, check out The Ultimate List of Marketing Conferences in 2019. Designers, creatives, and marketers can mingle together to brainstorm and network. “The best investment you can make is in yourself.” — Warren Buffet.

Conference 106

Conference Creativity Startups Network Marketing 106

EveryoneSocial

MARCH 19, 2020

Where employee activation is helping: Increased and improve brand reputation Helps attract more top talent Employee retention increases Authentic storytelling More sales and marketing results. How everyone consumes information is different, but a lack of internal communication impacts how engaged and motivated employees feel.

Social Media 87

Social Media Activities Media Distribution 87

Content Standard

APRIL 25, 2019

With that in mind, here are a few smart ways in which nonprofits are using emerging technology such as chatbots and live video to enhance their marketing agility and further their communications strategies. Bots for Good: How Chatbots Are Engaging Constituents. How Chatbots Can Help Cash-Strapped Nonprofits Gain Ground.

Digital Transformation 84

Digital Transformation Cost per Acquisition Broadcasting Paid Search Agency 84