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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Etsy’s growth has slowed down after the pandemic peak, with a decline in gross merchandise sales and new buyers.

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My 8 Best Local SEO Tips for the 2020 Holidays

Moz

The owners can consider us lifetime loyal customers for the ways they are going above-and-beyond in terms of empathy, diversity, and care for our community. 3) Be as accessible and communicative as possible. I vigorously encourage your business to put customer-brand affinity at the heart of its holiday strategy.

SEO 73
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How Your National Brand Can Shine in a Localized Marketing Strategy

Content Standard

It’s all part of the marketing-wide move toward more personal messaging, and you can’t get much more personal than talking to a customer face to face about their community, while in the town where they live. It’s getting out into the community.” Taco Bell Brings a Local Flavor to Restaurants.

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How To Use Content Curation To Build a Loyal Audience

Scoop.it

As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., Sharing something without citing the creator could also make you look like you’re trying to dupe people into thinking you created it— even if you had no intention of the sort.

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The Ultimate Guide to Local Marketing

Hubspot

These sites are important for SEO and search intent purposes; for example, consistency between your name, address, and phone number information (referred to as NAP) is extremely important, and these directories help you establish that online. Be active in your community. You can also share local hashtags in the caption or comments.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Marketers are community-minded people. There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be. The answer is online communities — how do you engage before, during, and after your event? says Nick Runyon , CMO of PFL.

Trends 101
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How to sell your SEO strategy & get buy-ins across the enterprise

Biznology

establish a scalable blog merchandising strategy. develop an ambassador community of loyal customers. In this case you are proposing the development of an ambassador community in Q2, 2015. Something like increasing total non-paid contribution is usually high on just about every business’s list of goals.