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A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

He is mocked by his peers. A skinny, cranky Santa gathers together the community of North Pole elves and reindeer, intending to deliver the bad news: The reindeer can’t fly through the fog! This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. What are AI ethics?

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How to Maintain Great Content Curation

The Effective Marketer

Doing content curation poorly, though easy and quick, is often seen as spam and is likely to raise copyright and plagiarism issues for you. So how do you curate content in a way that both attracts visitors and makes you a hero to your peers? Participate in Your Community. A guest post by Lior Levin. Don’t Automate. Don’t do it.

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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. You are most certainly not the only one.

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Blogs and educating the eflective practitioner

Buzz Marketing for Technology

This is a space to build a community of practice, where the processes of problem solving, experimentation, coaching and building a professional repertoire of experiences can be undertaken. Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post to Twitter.

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. Need to Drive Leads?

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60 Steps for Your Content Writing Checklist

Convince & Convert

For all my industry peers who face the daily challenge of keeping in mind all aspects of content creation, this list breaks down a content marketing process step-by-step. The first thing everyone finds out about me is that I love lists and checklists. Shopping lists, to-do lists, reading lists—I am always thrilled to make them.

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