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The Effective Marketer
JUNE 19, 2012
Doing content curation poorly, though easy and quick, is often seen as spam and is likely to raise copyright and plagiarism issues for you. So how do you curate content in a way that both attracts visitors and makes you a hero to your peers? Participate in Your Community. A guest post by Lior Levin. Don’t Automate. Don’t do it.
Industrial Marketing Today
MAY 14, 2010
This feature is very useful if you are serving the architectural and builder communities. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. What do you do when the bulk of your marketing content, with the exception of case studies is product focused?
delicious b2bmarketing
MAY 27, 2009
RSS COMMENTS 0 Loading. The gurus and pundits opine social media’s ascendancy as paradigmatic, the end of advertising as we know it, a permanent role reversal in the relationship between communicators and the communicated. B-to-B has always been peer-to-peer. Consumer purchase decisions are often impulsive.
Industrial Marketing Today
JULY 23, 2010
Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage.
Buzz Marketing for Technology
SEPTEMBER 29, 2008
This is a space to build a community of practice, where the processes of problem solving, experimentation, coaching and building a professional repertoire of experiences can be undertaken. Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post to Twitter.
Buzz Marketing for Technology
JUNE 27, 2008
Most organizations, too, refused to abandon the top-down centralized information model that was already in place, merely institutionalizing it with firewalls, access restrictions, monster centrally-managed one-size-fits-all databases and websites and over-engineered, over-managed collaboration and community-of-practice tools. September 2006.
Buzz Marketing for Technology
JUNE 27, 2008
Community Colleges. Community Colleges. Get the latest headlines each day: Wired Campus e-newsletter | RSS. libraries, copyright, and virtual reality Jeffrey R. Government & Politics. Money & Management. Information Technology. International. Special issues & data. The Almanac of Higher Education.
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