KoMarketing Associates

MAY 21, 2015

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. Contribute To The Community. Get Reorganized.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

SmartBug Media

OCTOBER 14, 2019

A senior care marketing plan can be overwhelming, especially when you’re deciding which tactics you should include, and which you should skip. However, whether you operate a hospice care program or an assisted or independent living senior community, you won’t want to put content marketing on the back burner.

Planning 74

Planning Content Marketing Paid Search Agency Content 74

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

AUGUST 2, 2016

As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day. The first step in establishing benchmarks is to review key competitors and their online productivity. Content Marketing Production.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

DECEMBER 1, 2015

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Coming up with Fresh Content Ideas. How to Create Irresistibly Shareable Content. 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. The top online community apps: Head-to-head review. The judging process.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

KoMarketing Associates

AUGUST 14, 2014

As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. By doing so, the content team can then create a strategy that aligns with the strengths of the organization.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. Content marketing efforts should always be geared towards a specific audience.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

NOVEMBER 1, 2018

Furthermore, what type of ROI are B2B marketers seeing from this tactic? To take a closer look at the report and its findings, we spoke to Lisa Murton Beets, Research Director at the Content Marketing Institute. Written content for the web (e.g., Be authentic.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

KoMarketing Associates

APRIL 14, 2016

Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Long-Form Content. Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. These cheap or free online #contentmarketing resources can make you forget about those big conferences your travel budget doesn't allow you to attend. Content marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

KoMarketing Associates

DECEMBER 11, 2014

I’ve pretty much done your holiday shopping for you, assuming of course that one of those special people to receive a gift happens to be a devoted content marketer. From gag gifts to pricey purchases, I’ve assembled a holiday gift guide for that special content marketer in your life. Writer Infant Creeper.

Content Marketing 120

Content Marketing Content Marketing & Strategy Paper 120

KoMarketing Associates

MARCH 26, 2015

One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Bear with me here.).

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. It also helps mitigate overlap and unnecessary duplication of content.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

nDash

OCTOBER 26, 2020

“My background as a freelance business journalist, advertising copywriter and corporate communication professional provides the foundation for understanding how to produce and use high-quality, personalized content to inform, motivate and engage audiences. . Click here to create your free account.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Martech

DECEMBER 20, 2023

He interviews everyone from marketing legends to rising stars. Online Marketing Made Easy With Amy Porterfield Host Amy Porterfield went from working in the corporate world to running a multi-million dollar online business and becoming a New York Times best-selling author.

Marketing AI 120

Marketing AI Ethics Planning Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Contributed Community Activity. Community Events & Sponsorships.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Make It through Qualifying. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Hinge Marketing

FEBRUARY 2, 2015

This video interview is with Bryan Eisenberg, a Visible Expert in online marketing. In this video interview, Hinge Managing Partner Lee Frederiksen speaks with Bryan Eisenberg to learn about his journey to becoming a Visible Expert in online marketing topics like conversion rate optimization and search marketing.

Online Marketing 48

Online Marketing Marketing Management Advertising Agencies Blogger 48

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Great tagline: “Because no one goes to school for B2B Marketing.”) Newsletter: The B2B Content Lab ( 10.4K followers).

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 124

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. B2B content generation can sometimes feel like a test of endurance as well.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. Contributed content and mentions on third-party sites have a tremendous impact as well.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

MARCH 22, 2016

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. It got me to thinking: Shouldn’t the goal of any content initiative be to address specific problems customers are facing and provide solutions? Source: Content Marketing Institute ).

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Kapost

JUNE 24, 2016

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Related: How to Build Video Into Your Content Marketing Strategy. Why Video Rules the Content Marketing Roost. Related: 6 Examples of Perfect B2B Video Marketing. million words.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Webbiquity

MARCH 1, 2018

That’s exactly where influencer marketing shines. In the world of online marketing, an influencer is a like a mutual friend, bridging your brand and your target audience. The great thing about influencers is that they aim to build wide communities of their followers. It Provides You with a Steady Stream of Fresh Content.

SEO 225

SEO Opinions Transparency Communities 225

Webbiquity

MAY 31, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start.

Tools 100

Tools Best Practices Enterprise Management PR 100

KoMarketing Associates

MARCH 31, 2015

That said, in our experience, we understand that blogging and social media serve a range of objectives in B2B content marketing programs. What This Means for B2B Marketers. However B2B marketers should ask themselves questions like the following when evaluating social media and blogging performance. Stay tuned.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

The Effective Marketer

MAY 3, 2012

My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. 1. Content Marketing Is Hard Work.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

Hinge Marketing

FEBRUARY 18, 2016

If you are like most firms, your 2016 content marketing plan looks a lot like your 2015 content marketing plan. Maybe it is time to consider a few new tools that, while not required, could supercharge your marketing efforts. Content marketing layers content upon content.

Top of Funnel 48

Top of Funnel Planning Webinar Metrics Marketing Plans 48

KoMarketing Associates

JUNE 25, 2019

I think it’s so important for marketers to understand and remember this bias because it truly affects the content we create and how we position ourselves to customers. In order to be useful to our customers and clients, we need to actually have useful services and create content that the audience is looking for.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Determine key communities and platforms.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

EMagine B2B Blog

JANUARY 24, 2014

Sites at top of the search engine results pages are being rewarded for links from authoritative sources and high quality content. Content marketing creates interesting and engaging content that attracts prospective buyers to your products. If you want SEO success, you need a content marketing strategy for 2014!

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

Valasys

MAY 15, 2024

High web traffic, which engages with the content and converts, is the lifeblood of online marketing and sales strategies. These strategies may require more time and effort, but the payoff is a solid foundation for your online presence, characterized by high-quality traffic that converts.

Buy 40

Buy Traffic Advertising Agencies Opt-out 40