Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Marketing AI 110

Customer Experience Matrix

NOVEMBER 9, 2015

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Pearl Digital Marketing

SEPTEMBER 13, 2019

The world today is such that a lot of products and services can be had on demand. For example, fractional CMOs or outsourced marketing executives. These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs).

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Uncertainty. with only a handful. Key Takeaways.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Martech

AUGUST 28, 2023

“Not only is [utilization] low, but it’s declining year over year while people are buying more,” said Domenic Colosante, CEO of 2X, a B2B marketing-as-a-service agency. “It’s When I talk to CMOs, they all know it, they all feel it.” At 18 months CMOs have the briefest tenure of any C-suite office.

Marketing Management 98

Marketing Management Paid Search Agency Marketing Automation Services Gartner 98

ClickZ

DECEMBER 10, 2019

It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. Scollans started her career in financial services marketing as a product marketing manager then moved on to a financial education company where she ran their conference marketing line. “If

Work Management 83

Work Management Press Marketing Management CMO 83

Hinge Marketing

NOVEMBER 30, 2021

In a blink of an eye, professional services firms went from casual Fridays at the office to virtual happy hours at home on Zoom; and now, most professionals are wondering if the “office” has become an obsolete relic of the 20th-century. CMO/VP of Marketing (26%). What helps and hinders digital transformation success? Accounting (12%).

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Martech

NOVEMBER 9, 2023

As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. For established vendors, servicing debt is getting very expensive. Watch for that to also have an impact on vendor financial viability in 2024. They’re also giving performance a hard look — and it isn’t pretty.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

Modern B2B

JANUARY 30, 2024

Strategy first, tech second As a starting point, CMOs are adopting the underlying principle that the business strategy and processes should dictate the technology and not the other way around. Metrics can aid the decision-making process as outlined by one CMO. The same can be said for the use of artificial intelligence (AI).

Work Management 80

Work Management Marketing AI Marketing Management B2B 80

B2B Marketing Traction

SEPTEMBER 21, 2012

What can an Outsource Chief Marketing Officer (CMO) do for your startup? Validate your product or service concept through research and analysis. Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

Biznology

FEBRUARY 1, 2018

” Regardless of the outcome of the great CMO vs. CIO spending spree, marketers are clearly significant tech spenders and they must have a strategy managing this new technology portfolio. Marketing has the budget and spends it directly with vendors — often for cloud services that don’t require traditional IT.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Martech

NOVEMBER 22, 2022

Department of Defense (DoD) to evaluate its vendors’ ability to deliver on software development projects effectively. More recently, martech vendors (and consulting firms) have embraced and invented various self-serving maturity models to help them sell more software and services. It’s the hole, not the drill.

Work Management 122

Work Management Marketing Management Planning Vendors 122

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. The answers will help your organization choose a vendor that can help you meet your goals. Click here to download! Who will use the platform?

Enterprise Management 104

Enterprise Management Work Management Marketing Management Analytics 104

ClickZ

SEPTEMBER 16, 2020

Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. Since then, as a CMO and a consultant , I have led numerous martech projects where this framework, and the associated methodologies and guidance, have been core to my approach. It is led by the CMO. Wrong tool selection.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Aberdeen

DECEMBER 7, 2017

They turn to their vendors for assistance. When we asked survey respondents if they would be more likely to work with a vendor who questioned their way of doing business by, for example, highlighting an organizational pain point or weakness they weren’t aware of, 65% replied, “Yes.”. Vendors Are a Window. So, what do buyers do?

Vendors 63

Vendors B2B Differentiation B2B Sales 63

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. Identifies who exactly is and is not ready to purchase your product or service.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Martech

SEPTEMBER 14, 2023

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” to 2.9%) than the previous year, according to a Duke CMO survey.

Marketing Analytics Tools 127

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 127

chiefmartech

JUNE 12, 2017

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories. The big revelation: the average enterprise uses 91 marketing cloud services.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

KoMarketing Associates

DECEMBER 6, 2017

Lavidge recently surveyed 400 B2B tech buyers to learn about their preferences when it comes to purchasing products and services. About 43 percent of respondents also said that they prefer a new product or service to be easy to integrate. Approximately 39 percent use search engines, while 34 percent consult vendor websites.

Customer Surveys 180

Customer Surveys B2B CMO Vendors 180

Martech

AUGUST 18, 2021

It allows you to update campaigns on the fly if products or services become unavailable or if you need to pause a campaign in one location or ramp it up in another. Although there’s a turnover in senior marketing roles anywhere, it still seemed strange to see him depart for a CMO role at small business sales app vendor Privy.

Work Management 129

Work Management Marketing Management Paid Search Agency Advertising Agencies 129

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. More and more buyers of professional services are going online to find and research firms before they ever engage in a conversation with you. Indirectly, they effect everyone. It’s as simple as that.

CMO 48

CMO SEO Service Mobile Marketing 48

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. While offering the widest reach and diverse targeting options – it can be expensive and requires careful vendor selection regarding data accuracy and compliance.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. How do B2B marketers build trust in today’s digital marketing environment?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

chiefmartech

AUGUST 16, 2023

Did existing employees get retrained or were new staff or service providers added? If you’re a martech vendor who isn’t prioritizing good integrations as a first-class feature, you’re ignoring the big, booming voice in the sky at your peril. Somewhat surprisingly, reducing expenses comes in third place, at only 22%.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Leads are businesses with an interest in your services or products, which have the potential to be paying clients. Marketers use it in businesses with high-value products or subscription services. Qualified Lead Rate.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Martech

JULY 28, 2021

There was little consolidation in the space, with independent start-ups outperforming the bigger vendors, and almost two dozen of them dominate the market today. Similarly, independent CDPs generally have a multi-year lead over the big vendors — Adobe, Oracle, Salesforce and SAP — all of which have been playing catch-up.

Enterprise Management 112

Enterprise Management Marketing Management Advertising Agencies Demand Generation 112

Champion Communications

MAY 3, 2023

Logicalis Group Managed services deal size grew in 2022 despite economy woes One in three CIOs says their company currently outsources digital services, according to a recent survey from Logicalis Group. Finextra covered the news that the partnership demonstrates how different organisations can work to complement one another.

Work Management 62

Work Management CPO Multi-Channel Vendors 62

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Click here to download! How much training will we need? Training is essential.

Digital Asset Management 115

Digital Asset Management Enterprise Management Work Management Marketing Management 115

Martech

JULY 23, 2021

I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. Here, however, I’ve heard that things break, APIs don’t work, there’s no customer service at weekends and deadlines for projects are impossible anyway.”.

Order 117

Order Marketing Automation Services CMO Marketo 117

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. Scott Vaughan , CMO and growth accelerator. Why we care.

Work Management 112

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 112

Content Standard

JULY 14, 2021

Each offers a unique set of product and service packages, industry specialties, and track records. What technology does the partner use to facilitate its content marketing services? Determine what your immediate content needs are in terms of strategy-level consultation vs. content creation services.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

ClickZ

AUGUST 12, 2019

In 2018, poor customer service reportedly cost US companies $75 billion , up from $62 billion in 2016. Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. experiences. . Image source: Calabrio.

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Software vendors encourage users to post reviews. The Benchmarks findings.

Ideal Customer Profiles 111

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 111

LEADership

JUNE 9, 2015

As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy. – Louis Foong Click To Tweet.

CMO 40

CMO Peer-to-peer Multi-Channel Thought Leadership 40

6sense

AUGUST 3, 2016

Last week, 6sense VP of Product Amar Doshi hosted Business Online Director of Analytics Eric Ramos for a webinar, The 5 Priorities of the Data-Driven CMO , that reviewed this well known but not always well-explored topic. To achieve this ambitious end, marketers must prioritize and invest in 5 key areas: Data.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48