Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Terminus

NOVEMBER 14, 2023

Research how similar businesses saw impact and when bringing in a new vendor or software solution request case studies to help gauge performance metrics and when you can expect to see ROI. Ensure the seller understands the granular details of your procurement process — from the first touchpoint to the approved purchase order.

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

Modern B2B

JANUARY 30, 2024

Therefore, in order to obtain buy-in and a successful rollout, you first need to identify the right B2B martech. Strategy first, tech second As a starting point, CMOs are adopting the underlying principle that the business strategy and processes should dictate the technology and not the other way around.

Work Management 80

Work Management Marketing AI Marketing Management B2B 80

ANNUITAS

DECEMBER 22, 2011

When he concluded his assessment, I asked, “What does your CMO (his boss) think of all of this?” Unfortunately, this sentiment isn’t limited to this isolated lunch conversation, but one that highlights the lack of effectiveness in many CMO offices today. The need for CMOs to step-up has never been greater than right now.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

KoMarketing Associates

SEPTEMBER 19, 2018

Executives have a wide range of marketing channels to turn to in order to achieve their key objectives. About 39 percent of those who are buyers say that social media has actually influenced their most recent decision to choose a vendor. Mission Control Marketing recently published the “Which Marketing Channels Lead to Sales?

Social Media 138

Social Media Marketing Report Social Marketing Media 138

Aberdeen

DECEMBER 7, 2017

For example, they hire consulting firms to come in, take a look at their operations, and make recommendations about processes they need to implement, people they need to hire, and technology they need to purchase in order to make it all work. They turn to their vendors for assistance. Vendors Are a Window. So, what do buyers do?

Vendors 63

Vendors B2B Differentiation B2B Sales 63

Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Read next: 19 questions to ask marketing attribution vendors. The path to the bottom line becomes more confusing when the CEO and CMO are not even on the same wavelength. The alternate view is the order taker.”

ROI 127

ROI Paid Search Agency Advertising Agencies Planning 127

Martech

AUGUST 19, 2022

Inadequate vendor/product due diligence. The CMO and CTO didn’t have much in common a decade ago. Today, with the cloud, data-driven marketing, mobile, e-commerce, cybersecurity, and untethered consumers who move faster than every brand they engage with, CMOs often spend more on technology than their CTO colleagues.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketing Budget 115

B2B Digital Marketer

MARCH 3, 2022

Learn what makes a CMO highly successful and become the top performer in your market. Nowadays, a CMO is required to have more than just the average skill set. Additionally, they need to be more organized and creative in order to inspire their employees and resellers. Being a high-growth CMO is a challenging role.

CMO 52

CMO Startups Lead Ranking B2B Sales 52

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Data was mentioned several times by our experts as something they want to focus on in the coming year.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. Marketers should “play” in order to create magic around engagement. Scripps speaking to new research on the Rebranding of News. In the beginning, we had RCA and Magnavox, so America was the core center.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

LEADership

JANUARY 13, 2015

CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. In response to the great feedback on our CMO Spotlight Series in 2014, I’m happy to continue with it this year. He has a very realistic view of what marketing needs to do in order to deliver what the customer wants. That’s very interesting. Leave me a comment.

CMO 40

CMO B2B Marketing Demand Generation Agencies Planning 40

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But B2B vendors have moved more sales online as well.

CMO 205

CMO Gartner Budget Programs Spending 205

Content Standard

JULY 14, 2021

In no particular order, here are some of the most key factors to consider as you evaluate partners. If your organization already has a CMO or other decision-makers capable of shaping a content marketing strategy, you may only seek out content creation services. Brand safety is an important consideration when choosing any vendor.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Martech

JULY 22, 2021

Former Salesforce CMO Buscemi joins Clari Board. Stephanie Buscemi, who rose to be EVP and CMO at Salesforce, leading a team of 1,700, and moved on in March 2021 to become CMO at data infrastructure vendor Confluent, is adding new responsibilities to her portfolio.

Resource Management 112

Resource Management Enterprise Management Marketing Management Ad Exchange 112

chiefmartech

DECEMBER 27, 2021

It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly. I’m pretty excited about the higher order effects of automation in Big Ops.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Contently

FEBRUARY 13, 2017

To ensure that vendors provide proposals that are accurate, actionable, customized to your business, and won’t waste your time and money, here are seven factors you should understand before you start shopping around. That doesn’t mean all vendors are out to bleed your budget dry.) Unfortunately, they cannot.

Work Management 121

Work Management Marketing Management CMS Development Research 121

KoMarketing Associates

MAY 28, 2015

In order to succeed, you need to be better and smarter than the competition around you. 68% of business owners believe outside reviews (done by some person or entity not related to the company) are the most important indicator of whether or not they can trust a new B2B vendor. Focus on Customer Experience. channel or product-focused).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Webbiquity

FEBRUARY 16, 2016

The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). And now, the stats! eMarketer ). billion in 2014. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers.

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

ClickZ

JULY 3, 2019

What’s new about business ecosystems today are the categories that now require this kind of cooperative and competitive drive in order to move forward. It piqued both marketers and vendors’ curiosity in ABM. Meanwhile, vendors and venture capitalists saw this budding excitement and began to invest heavily in all things ABM.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Adobe Experience Cloud Blog

JANUARY 5, 2018

Key takeaways: Per my previous point on AI, it’s clear that marketers see value, but aren’t sure where to deploy it in order to get return. Technology vendors owe marketers better solutions to address all these topics and specifically regarding ROI and alignment. None, I don’t understand how it can benefit my job.—

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Kaon

JANUARY 8, 2016

Neither of them spoke for at least 30 seconds, and then the CMO asked: “Is that why sales declined this last year?” My question to this (clearly exasperated) team was: “What do your prospects need to know in order to better understand why your products are better for them? ” Silence all around.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Golden Spiral

JANUARY 22, 2021

In order to win, you may need to look at monthly goals and create a cadence of recalibration throughout the year. Apply this logic in your agile world order. In order to do, the best tactics have proven to be [a] and [b]. In order to answer the last question, look to your KPIs. Content development. Graphic Design.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

LEADership

MAY 5, 2014

Executives who have all along felt confident in their creative abilities and strategy skills are now astounded as to why a particular CMO wants everyone to go back to the drawing board and focus on the product. You need to look at social media around your brand in order to apply predictive analytics and monitor perceptions.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Webbiquity

NOVEMBER 27, 2018

The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Remind People How Useful It Is.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Modern B2B

JUNE 28, 2023

In the CMO’s new role, he’s seeking the same blueprint in order to guide and direct his next actions. This process also creates a gap analysis and the opportunity to create a business case for a new martech vendor, or retirement of an existing technology that’s not fit for purpose.

B2B Thought Leadership 52

B2B Thought Leadership Touchpoints Marketing Qualified Leads Lead Ranking 52

Martech

FEBRUARY 27, 2024

New vendors are emerging with AI-enabled applications; seemingly overnight we’ve seen an explosion in generative AI applications. This call to action extends beyond technology users to those organizations that support them including vendors, consultants, and research and advisory firms. This means new strategies, tactics, and tools.

Enterprise Management 112

Enterprise Management Marketing Management Vendors Marketing AI 112

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. Be wary of vendors offering SEO services for just a couple hundred dollars. In order to create this content you will need writers, marketing strategists, and subject matter experts all working together.

CMO 48

CMO SEO Service Mobile Marketing 48

ClickZ

NOVEMBER 7, 2019

Your peers, the consultants you hire, market research firms, vendors, your boss — just about everyone thinks it’s common wisdom. Shopify might be SOT for ecommerce orders reporting. “Take control over your marketing data.” If you are a marketer today, you’ve heard that advice many times over.

Work Management 100

Work Management Planning Marketing Management API 100

Martech

SEPTEMBER 16, 2022

sign up for a newsletter, place an order, ask for more information, etc.). Some job roles that work with content marketing tools include: CMO : Guides content strategy and works with other C-level executives to establish content goals. Content, in this context, includes written or visual assets (e.g.,

Digital Asset Management 137

Digital Asset Management Paid Content Work Management Marketing Management 137

Martech

MARCH 14, 2022

If you’re at the point as you read this where you’ve been mesmerized by a shiny object martech tool or persuasive marketing technology salesperson , take a deep breath and step away from the purchase order. In many cases, martech vendors will provide this service or introduce you to a partner.

Work Management 129

Work Management Marketing Management Paid Search Agency Planning 129

Strategic-IC

MARCH 3, 2023

In a recent episode of Let’s talk ABM , Agency CMO, Declan Mulkeen spoke with Keith Pranghofer , Director of Marketing and ISV Partnerships at Microsoft , about why the customer should always be front and center of your ABM programs. ISV (independent software vendor) partnerships are an ABMer’s best friend.

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. B2B buyers are exploring a number of different channels when conducting vendor. Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Hubspot

MARCH 27, 2014

Darwin uncovered 14 species of finch, where each of their beaks evolved over time in order to properly consume the food available on its island. According to an article published by The Wallstreet Journal , the average tenure of a CMO is now 45 months, nearly double the average tenure in 2006, when it was just 23.2

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Convince & Convert

SEPTEMBER 4, 2015

Agency leaders will tell you that it’s rarely the CMO that holds back a successful marketing campaign. You’re asking for how you can make your team better in order to make the relationship more productive. Here’s what to ask your agency to get the most value from your behind-the-scenes peek. How Are My People Doing?

Paid Search Agency 164

Paid Search Agency Advertising Agencies Ad Agencies Work Management 164