ANNUITAS

DECEMBER 11, 2023

Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. GTM leaders are experimenting by chasing ‘low hanging fruit’ in their deployments, which is the approach largely being taken by technology vendors, as well. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023.

Marketing AI 112

Marketing AI Enterprise Management Features Marketing Management 112

Webbiquity

NOVEMBER 8, 2022

For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. Social proof is a key component of conversion rate optimization (CRO). But you can earn them by optimizing the customer experience.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Martech

NOVEMBER 22, 2022

Department of Defense (DoD) to evaluate its vendors’ ability to deliver on software development projects effectively. More recently, martech vendors (and consulting firms) have embraced and invented various self-serving maturity models to help them sell more software and services. It’s the hole, not the drill.

Work Management 122

Work Management Marketing Management Planning Vendors 122

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? New sellers climb aboard, hoping to capitalize on the vendor’s latest model and make bank. What’s a CMO to do?

Enterprise Management 121

Enterprise Management Work Management Marketing Management Industry CMS 121

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Why is it such a problem?

Work Management 117

Work Management Marketing Management Marketing Budget Budget Programs 117

ClickZ

SEPTEMBER 16, 2020

Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. Since then, as a CMO and a consultant , I have led numerous martech projects where this framework, and the associated methodologies and guidance, have been core to my approach. It is led by the CMO. Wrong tool selection.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. While offering the widest reach and diverse targeting options – it can be expensive and requires careful vendor selection regarding data accuracy and compliance.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. Are we optimizing inbound phone calls as a sales or lead-generating channel? Click here to download! Who will use the platform? What are our reporting needs?

Enterprise Management 106

Enterprise Management Work Management Marketing Management Analytics 106

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

AUGUST 19, 2022

Integration is essential when building and optimizing your marketing stack. Inadequate vendor/product due diligence. The CMO and CTO didn’t have much in common a decade ago. Some 25% of marketing budgets are spent on marketing technology, according to the 2022 Gartner CMO Spend Survey. Poor leadership.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketing Budget 115

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. Email verification and mobile optimization.

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

chiefmartech

AUGUST 16, 2023

If you’re a martech vendor who isn’t prioritizing good integrations as a first-class feature, you’re ignoring the big, booming voice in the sky at your peril. One related data point from Gartner’s latest CMO Spend and Strategy Survey reports that the majority of CMOs are under pressure to cut martech spend.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Martech

OCTOBER 6, 2022

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select audience segments. Why we care.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Digital Experience Platform 98

ViewPoint

OCTOBER 21, 2017

Finally, vendors simply get away with selling sub-optimal lists. It was a relatively expensive list and the vendor guaranteed 100% deliverability. Read this blog (published by CMO by Adobe) for more information about calibrating and validating marketing automation. My first question was “have you tested the list?”

Marketing Automation Services 149

Marketing Automation Services Validation Broadcasting Deliverability 149

Martech

MAY 31, 2023

by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. Workbooks Some vendors provide relevant workbooks. No Cold Calls.’ The Stack” from McGaw.io.

Work Management 117

Work Management Viral Marketing Marketing Management Cold Calling 117

LeadsRX

SEPTEMBER 8, 2021

Certainly, a solid vendor partner can help in this regard, especially if resources are tight. Hiring the right person – or vendor – could also solve the “making sense of the data” challenge. And that presentation is easily digestible by a CEO, CFO, and/or board of directors. The Proof is in the Data.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Perform A/B split testing of new checkout systems and set up Google Analytics goals to improve website performance, site speed, landing page, and mobile optimization. How much is marketing contributing to revenue?

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Optimizely’s approach can be seen as two-tiered. Twitter wall at Opticon.

Digital Asset Management 109

Digital Asset Management Enterprise Management CMS Development Work Management 109

KoMarketing Associates

SEPTEMBER 19, 2018

About 39 percent of those who are buyers say that social media has actually influenced their most recent decision to choose a vendor. Social Media Marketing and Building Customer Relationships.

Social Media 138

Social Media Marketing Report Social Marketing Media 138

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Click here to download! How much training will we need? How will we define success?

Digital Asset Management 119

Digital Asset Management Enterprise Management Work Management Marketing Management 119

PathFactory

JUNE 13, 2023

Speakers: Christine Polewarczyk and Phyllis Davidson Last year, I predicted that the B2B content engine of the future will: Deliver highly contextualized experiences Create the core of the CX data model Merge human and machine I also emphasized that metadata, tagging and mature content operations are critical to achieving CX optimization.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

6sense

AUGUST 3, 2016

Last week, 6sense VP of Product Amar Doshi hosted Business Online Director of Analytics Eric Ramos for a webinar, The 5 Priorities of the Data-Driven CMO , that reviewed this well known but not always well-explored topic. To achieve this ambitious end, marketers must prioritize and invest in 5 key areas: Data.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. This requires us to put time into a comprehensive closed-loop reporting strategy but really allows us to optimize the marketing budgets.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

ClickZ

AUGUST 22, 2020

Conviva also discovered some comparative key statistics of Q1 vs Q2 2020 that could optimize your video advertising targeting. Key Insights: Top 12 Marketing technologies, budgets skyrocket, and why B2B vendors lost business. What makes a successful modern CMO? Viewership hit the roof in these regions: Europe (134%).

eCommerce 126

eCommerce Trends Business Social Media 126

ViewPoint

MARCH 29, 2017

Finally, vendors simply get away with selling sub-optimal lists. It was a relatively expensive list and the vendor guaranteed 100% deliverability. Read this blog (published by CMO by Adobe) for more information about calibrating and validating marketing automation. My first question was “have you tested the list?”

Marketing Automation Services 120

Marketing Automation Services Validation Broadcasting Deliverability 120

Martech

AUGUST 23, 2023

Other challenges included managing the costs of multiple platforms, discerning genuine vendors from transient ones and the constant need to stay updated with the rapid technological evolution in the martech landscape. Seamless integration ensures tools work together, offering a cohesive view of the customer journey and optimizing workflows.

Work Management 98

Work Management Marketing Management Digital Transformation Customer Satisfaction 98

Launch Marketing

AUGUST 23, 2023

A VP of Marketing must be patient and willing to test, optimize, and retest a variety of creative tactics and methods to see what the audience receives best. What key elements should a VP of Marketing job description contain to attract top-tier candidates? Patient: Most marketing strategies do not take off overnight.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. Is it the company’s office manager or the CMO? ABM vendors have created this movement around account-based efforts. Is there an agreed-upon definition of ABM?

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Content Standard

NOVEMBER 18, 2022

Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use. As I’ve written before, marketers, in particular, should be wary of vendors who promise silver bullets.  Why?

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Leadspace

JANUARY 4, 2017

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Martech

JULY 22, 2021

The resulting combined business will offer end-to-end orchestration and optimization for marketers in strategy, campaigns, content and branding. Former Salesforce CMO Buscemi joins Clari Board. The companies boast a complementary presence in both North America and EMEA, and a workforce of 300 people in seven countries.

Resource Management 112

Resource Management Enterprise Management Marketing Management Ad Exchange 112

ANNUITAS

DECEMBER 20, 2018

Context will join content at the throne as marketers acquire the insights they need to optimize distribution and show up in more relevant ways. Although your CMO probably won’t be replaced anytime soon, marketers edged further into the realm of AI with technologies like personalization engines in 2018.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. The technical side of SEO still matters though, including on-site optimization efforts like proper title tagging, URL structure, etc. Be wary of vendors offering SEO services for just a couple hundred dollars.

CMO 48

CMO SEO Service Mobile Marketing 48

Martech

SEPTEMBER 16, 2022

Some job roles that work with content marketing tools include: CMO : Guides content strategy and works with other C-level executives to establish content goals. SEO software like Moz Pro and Semrush provides tools for keyword research, content optimization, link building and SEO rank monitoring.

Digital Asset Management 137

Digital Asset Management Paid Content Work Management Marketing Management 137

Martech

MARCH 14, 2022

Here are five areas of focus that will help kick your optimization efforts into high gear: Inventory – This collaborative effort helps everyone in the marketing organization understand the platforms and point solutions that comprise the current marketing technology stack. Assessing your marketing technology ecosystem.

Work Management 129

Work Management Marketing Management Paid Search Agency Planning 129