KoMarketing Associates

MAY 30, 2017

As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Pete” Meyers.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. As part of this, marketing pioneers are fundamentally transforming their marketing operating models.

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59

Crimson Marketing

SEPTEMBER 4, 2013

He is an expert in creating effective marketing strategies by identifying key trends and leveraging the strengths of the organizations where he has worked. His teams have a tradition of delivering compelling competitive positioning and messages followed by terrific marketing execution to grow products and companies.

Work Management 100

Work Management Marketing Management Advertising Agencies CMO 100

6sense

MARCH 19, 2020

6sense , the leading Account Engagement Platform, today announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. The ways and means to achieve it remain a difficult task,” said Latane Conant , CMO at 6sense. “If Every company strives to not only grow revenue but to grow it predictably.

Demand Generation 62

Demand Generation Ideal Customer Profiles Marketing Report Account Based Marketing 62

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% 1] Additionally, the survey found that 71% of CMOs believe they don’t have a large enough budget to execute their marketing strategy fully. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

KoMarketing Associates

DECEMBER 9, 2013

Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Hubspot

AUGUST 22, 2014

The role of the CMO has evolved. Now, CMOs are responsible for evaluating and optimizing their company’s brand experience for both on and offline strategies. So how does a modern CMO do all of that? The modern CMO is a hot topic right now. My role at Yahoo was way ahead of other CMO''s duties at the time.

CMO 28

CMO Marketing Management Peer-to-peer Multi-Channel 28

B2B Marketing Directions

MAY 5, 2019

Marketing communications are certainly important, but marketing also has other responsibilities that are essential for business success. For more than four decades, the term marketing mix has been used to describe the operational aspects of the marketing function. The term became popular in the 1960's after Neil H.

Planning 74

Planning Work Management Marketing Management Paid Search Agency 74

Marketing Insider Group

MARCH 3, 2014

This was also the main focus of a recent article in AdAge , which states that for many successful CMOs, the risk of inaction is greater than the risk that comes with making bold moves. According to Jennifer Warren, CMO of Radio Shack, this is the secret to her success. ” And it comes just 9 months into her tenure as CMO.

Peer-to-peer 100

Peer-to-peer Work Management CMO Paid Search Agency 100

B2B Marketing Directions

AUGUST 18, 2019

In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging. The top challenge identified - by a wide margin - was demonstrating the impact of marketing activities on financial outcomes to other senior company leaders.

Lead Ranking 49

Lead Ranking Lead Scoring Multi-Touch Attribution CMO 49

Digital B2B Marketing

JULY 28, 2011

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. CMO at KMART says TV is easier to track than social. It focuses on direct interaction and ignores the fact it is just one part of a larger communications mix. My verdict: KMart’s CMO is right.

Social Media 100

Social Media Media CMO Marketing Mix 100

Porch Group Media

JANUARY 26, 2021

CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). In addition to customer experience, the CMO Survey study also examined other areas such as social media. Teens use these frequently, with 70% using these channels more than once a day.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Martech Advisor

MARCH 19, 2020

Data privacy regulations have drastically changed how personal data is managed and has stopped marketers from leveraging these insights for targeted advertising. So, does this mean that we are facing the end of mass marketing as we know it? Probably, says, Juliette Rizkallah, CMO of SailPoint.

Privacy 63

Privacy Work Management Opt-out Opt-in 63

Brandpoint

NOVEMBER 9, 2021

This is especially important for large organizations that have multiple arms, brands and even companies. Now that the big names are getting involved, we can expect every CEO and CMO to jump on the bandwagon, but it’s our job to make sure it’s implemented and utilized correctly.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

SalesIntel

MARCH 27, 2023

We hope you will join SalesIntel’s CMO, James Lamberti, and Mike Skladony, GM of Consumer Services, Semcasting for our upcoming webinar on April 20 at 1pm ET, “ B2B Efficiency at B2C Scale: How B2B Marketers Can 2X Their Pipeline Using Programmatic Advertising. How do you evaluate data partnerships?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

DemandBase

SEPTEMBER 17, 2018

Measure Marketing ROI: Best Practices from the Experts. Data-driven marketing has long moved on from novel to necessity. Does your organization have a direct line of sight from MQL to closed won? Have one source of truth for marketing ROI data? Maintain a real-time pulse on how many closed-won dollars marketing sources?

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Porch Group Media

OCTOBER 9, 2019

According to a recent survey by Adobe, respondents named the following as the biggest challenges: 4% – Developing the necessary capabilities inside the organization to design, deliver and monitor the customer experience. In addition to customer experience, the CMO Survey study also examined other areas such as social media.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Marketing Insider Group

FEBRUARY 25, 2015

And it should be part of every large brand’s marketing mix. But when I attended university, and took that Introduction to Marketing course, I remember something about 4 Ps. Marketing is a conversation. But leading organizations see the digital, social, mobile world as a conversation. Yes Promotion was one.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Ad Frequency 100

Marketing Insider Group

MAY 5, 2011

What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. And are more than likely completely misleading your marketing mix decisions. How much should you spend on one channel vs. another?

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Walker Sands

JULY 15, 2020

In our second breakout room discussion at our Marketing Masters event , attendees discussed how to adapt communication strategies to retain and engage external audiences: How to Retain Current Customers. Even if your organization begins to see growth, now is not the time to take advantage of others.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Top of Funnel Digital Marketing Funnels 52

Marketing Insider Group

APRIL 5, 2011

I declared the end of the beginning for social media in B2B Marketing. And I have already described how organizations need to integrate social media into the marketing mix as well as into the DNA of our organizations. In What Is The Future Of The Social Media Role? What do you think?

Social Media 100

Social Media Media Paid Search Agency CMO 100

Marketing Insider Group

APRIL 26, 2011

And once you come to this realization, you can drive change within your organization and re-direct your resources to creating an amazing inbound marketing experience. Lisa Arthur, CMO at Aprimo is leading a marketing revolution by challenging CMOs to take a leadership role as “change agents.&# Who are they?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Adobe Experience Cloud Blog

DECEMBER 16, 2014

As Aditya says, our “visibility, [our] profile, the profile of the marketing organization — are all going to increase”. Shifting toward a truly a “marketing first” world. Second, the marketing organization of the future is going to look different. Take marketing technology, for example. Aditya Joshi : Sure.

Planning 48

Planning Paid Search Agency Advertising Agencies Ideal Customer Profiles 48

Heinz Marketing

JUNE 21, 2021

Join us as Christel shares some best practices on how she prioritizes all the different marketing requirements in an early stage company as well as how she is setting up the marketing organization and priorities internally. Sharing my experience with others, like the CMO Club we have on Friday. Matt: Yeah, oh for sure.

Work Management 82

Work Management Peer-to-peer Marketing Management Account Based Marketing 82

Heinz Marketing

DECEMBER 11, 2017

Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. Strengthens organization with out-of-the-box thinking and an entrepreneurial spirit. The first thing it says after your name and title is it says “Sales-focused CMO.”

Top of Funnel 44

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 44

Tomorrow People

DECEMBER 13, 2018

Absolutely everything we do should be considered part of our overall marketing mix. However, we don’t want to just market our services; we market Griffiths Waite as a company with employees that care about what they do. Utilize partner organizations.

Work Management 179

Work Management Marketing Management Service Trends 179

Crimson Marketing

OCTOBER 27, 2015

So says Ann Sung Ruckstuhl, CMO of performance analytics leader SOASTA. On this episode of Moneyball for Marketing, Ann takes us through the challenges CMOs face integrating marketing data in real time and the extraordinary opportunities for monetization that await those who are able to integrate data in real time.

CMO 100

CMO Enterprise Management Features Work Management 100

Heinz Marketing

MARCH 4, 2019

And how does a startup in a marketing environment balance traditional awareness, sort of brand goals with really driving measurable pipeline as well? Those are the two major components that I consider in the marketing mix, if you will. He’s the VP of Marketing at PandaDoc. Shawn: Yep, that’s a tough one.

Top of Funnel 61

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Paid Search Agency 61

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. The Technology CMO.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Adobe Experience Cloud Blog

AUGUST 5, 2011

But it flushed out my thinking for what I now call Marketing Operations 2.0, This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Marketing Insider Group

AUGUST 10, 2010

Good leaders provide their teams with guidance and coaching for getting the job done, so that the result is a “living&# document everyone in the organization can get behind and to which all related tactics are aligned. This is what your CMO was getting at by requesting a business plan from everyone and I love that example.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Good leaders provide their teams with guidance and coaching for getting the job done, so that the result is a “living&# document everyone in the organization can get behind and to which all related tactics are aligned. This is what your CMO was getting at by requesting a business plan from everyone and I love that example.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Martech

JANUARY 5, 2023

How organizations will transform their martech stacks and digital experiences. How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. Digital media and advertising.

Marketing AI 112

Marketing AI Advertising Agencies Work Management Marketing Management 112

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Sage Marketing

APRIL 22, 2020

Why outsource marketing? Hiring an in-house CMO means increasing the company’s workforce, spending valuable time, money and energy recruiting and optimizing the efforts of an in-house CMO that will eventually need an operations team around them as well as a team of vendors to execute and implement the marketing strategy.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Advertising Agencies 85