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Cutting Through the Clutter: Is This the Time for B2B Influencer Marketing to Shine?

Heinz Marketing

The current environment makes influencer marketing a more important element of any demand generation strategy. B2B Influencer Marketing is nothing new. We’ve been writing, talking and teaching clients how to develop and use influencer marketing programs for years. Influencer marketing is about relationships.

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3 Traits Of Superstar Marketers

Marketing Insider Group

This was also the main focus of a recent article in AdAge , which states that for many successful CMOs, the risk of inaction is greater than the risk that comes with making bold moves. According to Jennifer Warren, CMO of Radio Shack, this is the secret to her success. ” And it comes just 9 months into her tenure as CMO.

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Marketing Attribution: Who Gets Credit For Marketing ROI?

Marketing Insider Group

What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. And are more than likely completely misleading your marketing mix decisions. Many factors affect the buyer journey.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Build vs Buy Marketing Analytics. Cost of Not Implementing Marketing Performance Management.

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The business case for a strong CMO-CIO partnership: A guide

Full Circle Insights

Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Another point in favor of more CMO-CIO collaboration: there’s evidence that it increases revenue.

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The Marketing Revenue Accountability Roadmap

Ledger Bennett

One leaving any would-be revenue leader who isn’t tearing down demand era Sales and Marketing silos and building a unified Digital Revenue Team fated to go the way of the dinosaur. Rightly or wrongly Account Based Marketing (ABM) has been the focus of B2B marketing and marketers for a number of years.

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Economic Uncertainty Is Resurrecting the CMO Role

Full Circle Insights

By Bonnie Crater o riginally featured in Marketing Profs. Rumors that the CMO role is going the way of the dodo bird have been circulating for years. But it’s also possible that the devaluation of the CMO role is in some cases the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job.

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