Budget Management CMO Marketing Mix 
Sword and the Script | B2B
NOVEMBER 26, 2024
CMOs say marketing budgets grow to 12.7% of revenue Senior marketing leaders expect marketing budgets to see a healthy boost in 2025, according to the most recent version of The CMO Survey. Over the next twelve months, marketer leaders expect their budgets to grow to 12.7% of revenue.
Martech
MARCH 2, 2023
And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
FEBRUARY 20, 2025
A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The inaugural Marketing Vitality Index found 86% of CMOs said a lack of resources or capabilities was holding their teams back. Processing.
CMSWire
JUNE 30, 2025
The Gist The budget paradox: Marketing budgets flatlined at 7.7% of company revenue while teams face pressure to invest more in advanced analytics capabilities within hard budget constraints. How marketers approach analytics budgeting has fundamentally changed as a result.
Sage Marketing
APRIL 22, 2020
The CEOs I meet also understand that a plan on its own will not generate success, and that there must also be an expert team in place to execute the plan and manage everything from sales tools , content and messaging to lead generation , brand identity , events , public relations and beyond. Why outsource marketing?
KoMarketing Associates
SEPTEMBER 22, 2021
With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report.
Marketing Insider Group
AUGUST 4, 2011
To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. “ I suggested that marketers should be using Revenue, Pipeline Value and Customer Lifetime Value (CLV) as measures of how the total marketing spend delivers a quantifiable return. In the post “ What’s Your ROI?
Expert insights. Personalized for you.
145 
Let's personalize your content