Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. There is definitely an opportunity for B2B brands to utilize Intent data insights for content strategy.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Rev

JULY 12, 2023

Of course, this one-hour rule only really applies if your lead handoff process prioritizes highly-qualified leads that are, in fact, ready and able to buy. Low-quality leads make their way to sales, and some of the most qualified leads fall through the cracks. What is lead handoff between marketing and sales? Sound familiar?

Lead Ranking 78

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 78

Martech

FEBRUARY 28, 2022

Much of the difference comes down to capturing, measuring and acting on intent. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Intent makes the difference.

Marketing Automation Services 125

Marketing Automation Services Intent Marketing Automation Email Marketing 125

Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! CMO: High Intent Keywords in the last week: Why will your CMO care? The report layout: 3.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

ABM in Action

JUNE 29, 2023

Traditionally, leads and accounts were treated as incompatible — but Jon Russo, CMO of sales and marketing performance firm B2B Fusion , explained that many practitioners have a lead motion and an account motion, and they exist as two separate entities. Why is it important practitioners unite their funnels?

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 52

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. revenue, leads, opportunities, etc.).

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information. That handover process between marketing and sales is crucial.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Here are his predictions and words of wisdom about the integration of content and intent data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I We do most of our shopping online before we even start talking to sales reps,” said Tonkin.

Buying Cycle 86

Buying Cycle Intent Ideal Customer Profiles Planning 86

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle. First-Party Intent Data: Did you know?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing Automation Services 98

Marketing Automation Services Top of Funnel Marketing Automation Automation 98

Content4Demand

OCTOBER 15, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent Data vs. Predictive Data. Intent data is not predictive. What’s your advice?

Intent Data 83

Intent Data Intent Intent Signal Account Based Marketing 83

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

NetLine

OCTOBER 19, 2023

One way to gain that edge is through buyer-level intent data. In this post, we’ll explore how B2B sales professionals can harness the power of intent data without crossing ethical boundaries. Buyer intent data represents some of the most actionable information available to organizations. See the section above.)

Buyer Intent 52

Buyer Intent Intent Data Intent Ethics 52

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. You can see the results of this in the growing lack of trust between sales and marketing teams.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Today, we’re taking a deeper look at intent data with Justin Keller, VP of Marketing at Terminus.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Top Rank Marketing

OCTOBER 17, 2023

The panel included: Erik Newton , CMO at Hubilo Kathleen Abdeen , Director of Product and Field Marketing at Hubilo Laura Ramos – Vice President, Principal Analyst at Forrester Research It was great to see my longtime pal Laura Ramos from Forrester dive deep into the results of her research.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. revenue, leads, opportunities, etc.).

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website's Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. This is where Behavioral Intent Data enters the picture.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data.

Top of Funnel 113

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 113

SalesIntel

FEBRUARY 8, 2023

Done well, it can cause up to 5X improvements in your sales and marketing results. Every marketer and sales manager wants market segmentation to paint a more realistic image of their customer base, but they’re not quite sure where to begin. This is where intent data comes into play. What types of data should I use?

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

SalesIntel

JULY 25, 2023

Drawing from my experience, I’ll share some insights on establishing this foundation correctly and the impact it can have on your sales and marketing efforts. This empowers your sales team to focus their efforts on leads with the highest scores, increasing efficiency and effectiveness. Talk about tangible benefits!

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles CMO 52

Heinz Marketing

MARCH 21, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Changing the dynamic of prospecting and lead management strategies.

Work Management 95

Work Management Marketing Management Budget Programs Marketing Budget 95

The Point

DECEMBER 13, 2019

Here’s what they had to say: “I fully expect to see continued buzz around AI, but I think the real heavy lifting next year is going to be around tech stack management. B2B marketers need to be really intentional about creating well-integrated tech stacks that create seamless omnichannel experiences for today’s sophisticated customer.”.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Strategic-IC

APRIL 6, 2022

This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. But, just because Dark Social and the Dark Funnel exist in the shadows, you simply cannot ignore it. What is the ‘Dark Funnel’? They travel through the sales funnel, untracked. What impact does the Dark Funnel have on ABM? ‘If

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Martech

JANUARY 4, 2023

You’ve also got to know their company’s processes, organization and purchasing cycles. Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. He’s also an established speaker and co-host of the very popular “Sales Pipeline Radio” podcast.

Marketing Analytics Tools 122

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 122

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Most importantly, the finger-pointing and animosity between sales and marketing teams are eliminated.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Painting a Different Picture of Needs & Preferences.

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

ANNUITAS

FEBRUARY 16, 2023

That said, let’s dig deeper into some of the pivots involved in either naming a CGO or building out a distributed Office of the CGO organization: Focusing on End-to-end Go-to-market vs. (Pre-sales) Marketing + Sales Many corporate leaders would equate “growth” with the mandate of a Chief Marketing Officer (CMO) or Chief Revenue Officer (CRO).

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. Align Sales and Marketing Sales teams generally serve as a support service and have direct connections to customers.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

6sense

DECEMBER 16, 2021

” Change management is a crucial part of ABX success, and it means more than just adopting new technologies. It requires modernizing your sales and marketing tactics, and orchestrating them around data and insights. This has been the journey for analytics and activation platform Piano. Presentation Slides: ?.

Organization 62

Organization Marketing Analytics Tools CMO Intent Data 62

Hubspot

MARCH 25, 2024

Welcome to " The Pipeline" — a weekly column from HubSpot, featuring actionable advice from real sales leaders. Senior executives are often more interested in high-level strategic implications and financial outcomes, while operational managers prioritize feasibility and implementation details. “Or, Want more content like this?

Work Management 71

Work Management Thought Leadership Pricing Price 71

Sprout Social

JANUARY 11, 2022

As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my career. In a past life, I may have considered it a sales-specific principle. For marketers, it’s a framework we can use to drive alignment with sales and inspire our teams to do their best work.

Planning 119

Planning Sales Management Rules Marketing Plans 119