Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Here are his predictions and words of wisdom about the integration of content and intent data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Zoominfo

NOVEMBER 1, 2022

We recently went through this process at ZoomInfo when Law came on board as the new CMO. Track company news through intent data Using news and market data — which you can find in ZoomInfo’s Scoops feature — to inform your sales efforts is a great way to gain insight and expand your knowledge of a specific business’ needs.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

NetLine

DECEMBER 7, 2023

While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). Buyer-level intent data helps you to point out the buyers working at in-market accounts. Made using Midjourney.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. An Overview of Behavioral Intent Data.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

SalesIntel

JULY 25, 2023

By combining explicit data (like firmographics) with implicit data (such as website engagement or intent), you can assign a lead score that reflects its quality and propensity to convert. This shift enables companies to seize opportunities and capitalize on intent signals to drive conversions. But why does this matter?

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles CMO 52

Martech

FEBRUARY 28, 2022

Much of the difference comes down to capturing, measuring and acting on intent. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. .” Complex automations.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

SalesIntel

FEBRUARY 8, 2023

Intent Data Intent data not only helps you expand your reach but also gives you data that you likely can’t collect yourself. This is where intent data comes into play. Adding intent data to the mix can expand your reach and reshape your campaign. The question is, which ones?

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

NetLine

OCTOBER 19, 2023

One way to gain that edge is through buyer-level intent data. In this post, we’ll explore how B2B sales professionals can harness the power of intent data without crossing ethical boundaries. Buyer intent data represents some of the most actionable information available to organizations. Very high.

Buyer Intent 52

Buyer Intent Intent Data Intent Ethics 52

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. There is definitely an opportunity for B2B brands to utilize Intent data insights for content strategy.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. Reviews as a gateway to buyer intent. Combining buyer intent with social proof. They’ll visit brand’s website.

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. What are some of the challenges around applying intent data to content strategy? For how long?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Today, we’re taking a deeper look at intent data with Justin Keller, VP of Marketing at Terminus.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How else can B2B marketers use intent data to optimize content?

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Content4Demand

AUGUST 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Today, we continue our series with John Steinert, CMO of TechTarget.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

6sense

OCTOBER 1, 2021

6sense Chief Market Officer Latané Conant and other CMOs shared their perspectives about these changes — and how they’ll impact marketers in the near future — with attendees of LinkedIn Business’ recent “I Heart ABM” virtual event. Demandbase CMO Jon Miller and G2 CMO Amanda Malko were also on the panel.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

Outgrow

APRIL 9, 2024

About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Don McGuire: CMO of Qualcomm.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Heinz Marketing

MAY 7, 2020

In a spirited CMO Book Club discussion yesterday, Laura shared a variety of insights, lessons and best practices relevant to marketing leaders, entrepreneurs, and anybody willing to think and work to make themselves better. Addressing flaws and adversity head-on? Flipping stereotypes in our favor? Not now, not before.

CMO 91

CMO Advertising Agencies Intent Demand 91

6sense

DECEMBER 8, 2021

Missed Intent Data Signals in B2B. For B2B marketers, the signals we’re looking for are buyers’ behaviors that signify intent to buy. The signals we talk about in a B2B environment are called intent data, and they come in three forms: first-, second-, and third-party. What is first-party intent data?

Intent 62

Intent Intent Signal Intent Data CMO 62

Tony Zambito

JULY 17, 2016

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Transformation by Yu Luck.

Intent 100

Intent Buyer Personas CMO Work Management 100

KoMarketing Associates

MARCH 29, 2022

Statistics from the 28th edition of The CMO Survey recently suggested that at the majority of organizations, the marketing budget only accounts for 11.8% of the overall budget. In fact, research and development budgets are 7.2% larger, on average, than marketing budgets at most companies.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

ViewPoint

FEBRUARY 8, 2016

I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic.

CMO 168

CMO Planning Storytelling Ad Building 168

6sense

SEPTEMBER 23, 2021

Missed Intent Data Signals in B2B. For B2B marketers, the signals we’re looking for are buyers’ behaviors that signify intent to buy. The signals we talk about in a B2B environment are called intent data, and they come in three forms: first-, second-, and third-party. What is first-party intent data?

Intent 62

Intent Intent Signal Intent Data CMO 62

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website's Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. This is where Behavioral Intent Data enters the picture.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

Martech Advisor

AUGUST 27, 2019

Yet, we’ve also had experiences that were quite the opposite; when we’ve made a purchase and it’s clear from the point of purchase through post-delivery follow-up that the company is intent on earning our loyalty. So, the consumer is your new Chief Marketing Officer. Granted, it won’t happen overnight.

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

Engagio

APRIL 11, 2018

The Rise of Intent Data. There are four key types of data used to create target account lists for Account Based Marketing: firmographic, technographic, intent, and engagement data. Intent and engagement data sets, on the other hand, use explicit behavior to indicate a more urgent qualification and fit, and help to prioritize accounts.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Engagio

JANUARY 27, 2021

In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. ” Bombora intent alongside Demandbase intent data. “More intent data is good, why wouldn’t you want more signals?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

SalesIntel

MARCH 24, 2023

What are some intent signals that you might use for that company? The post CMO Perspective: The 5x Pipeline Efficiency Play In a Difficult Economy appeared first on SalesIntel. What’s the revenue? How much funding do they have for firmographic data? Where are they geographically? What type of software do they have deployed?

Efficiency 52

Efficiency CMO Verticals Ideal Customer Profiles 52

Engagio

DECEMBER 13, 2018

That’s why I John Steinert , CMO of TechTarget , “How do we overcome funnel blindness?” Hey everyone, Brandon Redlinger here, Director of Growth at Engagio, and I am stoked to be talking today with John Steinert, CMO at TechTarget. With John Steinert, CMO of TechTarget appeared first on Engagio. Welcome, John.

Top of Funnel 81

Top of Funnel CMO Marketing Funnels Purchase Intent 81

The Point

DECEMBER 13, 2019

B2B marketers need to be really intentional about creating well-integrated tech stacks that create seamless omnichannel experiences for today’s sophisticated customer.”. In 2019, we saw a continued trend of data integrations, specifically with solutions like intent data and IP address lookup becoming a standard in marketing platforms.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Zoominfo

JULY 5, 2023

Sendoso used intent spikes to see which accounts were searching specifically for their product or searching for related keywords like “direct mail automation.” And they have started leveraging automated workflows and intent data to tailor their outreach efficiently. “We

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

SalesIntel

MAY 12, 2023

You may be asking “What about intent data?” NOTE : Intent, along with a marketing activity score, is a more modern approach to lead scoring that we covered in depth in this webinar for those interested in learning more.) or “What about my marketing-qualified leads?” We will cover those questions in a moment, but be patient.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Zoominfo

JUNE 12, 2023

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. Our CMO, Bryan Law, filled out a web form on each of their websites, and only 35% of the companies responded.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Heinz Marketing

OCTOBER 24, 2019

And I’m very intentional about spending time with loved ones and carving out time to recharge and reflect on the weekends. Fill in the Blank: I’d love to see Laura Wilbanks (CMO of Thomson Reuters) answer these questions. It contains all the things I typically disdain, but I’m thoroughly intrigued, nonetheless.

CMO 75

CMO Work Management Marketing Management Paid Search Agency 75

Content4Demand

JULY 2, 2021

Add Intent to Your Strategy. Join our esteemed panel of industry experts to hear tips on how intent data can help fuel multiple phases of your content and messaging plan. How intent data can help align content for specific stages of the buying journey (with real-world examples!). AI & Signal Data.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108