SmartBug Media

DECEMBER 5, 2022

What Positions Are in the C-Suite? In most companies, the C-suite is made up of high-level leadership positions. At most companies, you’ll find some combination of these positions in the C-suite: Chief executive officer (CEO). Chief marketing officer (CMO). Chief operating officer (COO). Chief people officer (CPO).

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CPO Ad Building Lead Ranking Planning 96

Martech

SEPTEMBER 9, 2022

But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. We saw Inbound as starting to bring us all back together and we wanted a message and an experience to reflect that.”

Marketing Automation Services 102

Marketing Automation Services Communities Hubspot Enterprise Management 102

SWZD

AUGUST 19, 2019

Deepak said that Jeff Spicer , who was until recently the CMO at IBM Analytics / Watson and is now CMO at Green Dot , was influential in the development of Deepak’s marketing career when they were both at VMWare. Market Segmentation.

Top of Funnel 59

Top of Funnel SMB Demand Generation Agencies Digital Marketing Funnels 59

Hubspot

MAY 21, 2014

This post originally appeared on the Insiders section of Inbound Hub. For some, the most coveted job in the marketing org chart is the CMO position. In this blog post, I would like to point out some of the must-haves to become an effective CMO in today’s ever-changing marketing landscape.

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CMO Work Management Thought Leadership Cost per Lead 28

Hubspot

MARCH 27, 2014

Is the Chief Marketing Officer going through a massive evolution of their own? According to an article published by The Wallstreet Journal , the average tenure of a CMO is now 45 months, nearly double the average tenure in 2006, when it was just 23.2 A positive trend, no doubt. The role of today''s CMO expands beyond branding.

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Hubspot

FEBRUARY 18, 2013

If you're a CMO, you may have heard the term "native advertising" bandied about recently. The Role of Content in Inbound Marketing. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising?

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SocialPilot

FEBRUARY 9, 2024

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. He has written and co-authored multiple books on content marketing and digital marketing. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform.

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Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

JUNE 5, 2013

Not too long ago, HBR published a post outlining the challenge the ''Digital CMO,'' or what we call the ''Inbound CMO,'' faces. Like so many other revolutions, digital marketing has taken hold from the bottom up.". The First Blocker Inbound CMOs Face: Themselves. I am not exactly a ''digital native.''

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Hubspot

FEBRUARY 8, 2013

There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action. The Role of Inbound Marketing. So, how does a marketer realign their tactics to better align with this new purchase consideration cycle? The Purchase Funnel.

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Purchase Inbound Marketing Work Management Marketing Management 28

KEO Marketing

JUNE 19, 2017

American Business Awards Stevie Award for Online Marketing Campaign of the Year, 2015-2017. KEO Marketing, an award-winning business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales.

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Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

Hubspot

JANUARY 8, 2013

In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. For an inbound marketing generalist, you could ask any or all of these questions. And can they come up with new and interesting ways to do marketing? My Interview Approach.

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CMO Hubspot Lead Ranking Lead Scoring 28

Exo B2B

OCTOBER 16, 2020

Marketing magazine has included her as one of the top 100 marketers and she is a renowned international speaker. She has also held leadership and partnership positions with world-class B2B companies. Margaret Molloy – LinkedIn : [link] Site WebSite/blog: [link] She has been the Global CMO at Siegel+Gale since 2013.

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Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

New North

AUGUST 14, 2023

” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. Or maybe it was your CMO. They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Hubspot

AUGUST 20, 2019

For instance, let's say you're the CMO of a successful lawn-mowing business. Your business could benefit from finding a new source of potential customers, so you figure a great way to do that would be to start building some co-marketing relationships so you can reach a new audience of potential customers.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

Stevens & Tate

OCTOBER 1, 2019

Female CMOs are being hired in record numbers, report says. In the first two quarters of 2019, 48% of CMO appointments went to women, according to a report from Russell Reynolds. However, with a high turnover rate for marketing leadership, these numbers are likely to fluctuate. Improving Your Marketing Program.

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chiefmartech

APRIL 11, 2016

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. We’re providing context and information that can be put to use for a variety of marketing strategies, including ABM.”.

Account Based Marketing 40

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LeanData

MAY 4, 2016

In the blue corner, we have that time-honored business strategy, Outbound Marketing! And in the red corner, there’s the up-and-comer, Inbound Marketing! But doesn’t it seem like Inbound and Outbound always are being pitted against each other? The discussion inevitably is billed as Inbound Versus Outbound.

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Account Based Marketing Top of Funnel Work Management ABM 45

LeanData

MAY 4, 2016

In the blue corner, we have that time-honored business strategy, Outbound Marketing! And in the red corner, there’s the up-and-comer, Inbound Marketing! But doesn’t it seem like Inbound and Outbound always are being pitted against each other? The discussion inevitably is billed as Inbound Versus Outbound.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management ABM 40

LeanData

MAY 4, 2016

In the blue corner, we have that time-honored business strategy, Outbound Marketing! And in the red corner, there’s the up-and-comer, Inbound Marketing! But doesn’t it seem like Inbound and Outbound always are being pitted against each other? The discussion inevitably is billed as Inbound Versus Outbound.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management ABM 40

LeanData

MAY 4, 2016

In the blue corner, we have that time-honored business strategy, Outbound Marketing! And in the red corner, there’s the up-and-comer, Inbound Marketing! But doesn’t it seem like Inbound and Outbound always are being pitted against each other? The discussion inevitably is billed as Inbound Versus Outbound.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management ABM 40

Hubspot

JUNE 28, 2016

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound marketing that some people may think are true. Time to bust these myths!

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Inbound Marketing Strategist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Envy

JULY 5, 2018

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Do you need a CMO now? Can you handle it? Phase 1: Test.

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Startups CMO Multi-Channel PPC 82

Hubspot

JANUARY 27, 2016

Inbound has the potential to fundamentally change the publishing industry in terms of how media reps sell, in addition to how they generate leads to the products that they’re selling. But still, marketers have a hard time convincing their sales teams to participate in inbound marketing efforts and to sell inbound marketing to advertisers.

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Top of Funnel Buy Media Cross-Selling 28

Aberdeen

MARCH 17, 2017

Since keywords in anchor text are an important ranking factor, having these keywords in a domain name can have a positive impact on ranking. Christina Coons is a professional digital marketer at Northcutt , an inbound marketing agency. Remember Redirection.

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Domain SEO Tips Marketing Agencies 1 72

Aberdeen

MARCH 7, 2018

Writers make up much of the workforce we call content strategists, UX copywriters, directors of content, content marketers and managers, content marketing managers, content writers, UX writers, content specialists, and digital content strategists, to name a few.

Copywriting 63

Copywriting Work Management Content Marketing Peer-to-peer 63

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. What is our unique position? OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. What is our unique position? OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

SmartBug Media

MAY 21, 2019

Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. This enhances the customer experience and spreads positive word-of-mouth affirmation from customer to customer. AI and machine learning.

Work Management 58

Work Management Marketing Management Top of Funnel Reachforce 58

Hubspot

JUNE 25, 2014

Based on interviews with marketing officers across the globe, CMO.com announced that strong storytelling skills are primary on CMO’s lists when shopping for employees and agencies. Inbound Marketing' But unlike most skills, storytelling isn’t so easy to spot unless you know what to look for. 7) Personality.

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Storytelling Advertising Agencies Multi-Channel Paid Search Agency 28

ViewPoint

APRIL 18, 2012

Click to start video at this point —Asked outbound vs. inbound strategies, Trip says, “Inbound versus outbound. What does matter is that content is relevant, valuable and interesting; that it makes sense; and that the interaction is a positive one for all concerned. I say, ‘yes.’

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Content Standard

OCTOBER 22, 2016

What’s the point of B2B inbound marketing if your sales team can’t close the deal? In this session, Miller introduced the power of account-based everything (ABE, as opposed to unfounded outbound marketing). “As marketers, we’ve got a little drunk on inbound,” said Miller.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Hubspot

JANUARY 14, 2015

On the list below, you''ll hear from former government scientists, cashiers, consultants, MTV interns, co-founders, and car salesmen (among other positions). Check out what these marketing leaders did in their very first professional jobs. 1) Aaron Goldman , CMO at Kenshoo. 4) John Bigay , CMO at Backupify.

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Work Management Paid Content Marketing Management Paid Search Agency 28

Hubspot

APRIL 17, 2018

In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. 14 Interview Questions to Ask Marketing Job Candidates.

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Hubspot

FEBRUARY 17, 2013

As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly. It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. Image credit: jbcurio.

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Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

AUGUST 5, 2014

Through my conversation with her, I realized the part of my job I loved was how to talk about the companies to sell their stock -- thinking about their story, writing their IPO prospectus and positioning the company in the most appealing way to investors, as well as the quantitative part of the job (I found using Excel gratifying and soothing.

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