Contently

MAY 13, 2016

On the marketing conference circuit, there’s few things worse than going on right after GE CMO Linda Boff. To mirror that, we have really pioneered many first-to-market activations, experimenting on new platforms, using new technologies. You’re staring at a marketing campaign.

CMO 60

CMO Brand Identity Branding First-Mover Advantage 60

Metadata

SEPTEMBER 14, 2020

This shouldn’t come as a surprise, but CMOs increasingly have the shortest tenure of all C-Suite executives. As a marketer, your feet are being held to the fire by growth-obsessed CEOs and their investors, who demand you deliver more while your diva sales team continues to throw temper tantrums over the quality of your work.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Digital Marketing World Forum

DECEMBER 18, 2019

We had a record number of attendees across the two days (with over 1000 senior marketers in attendance), where our inspiring speaker shared their expertise and joining in on discussed around key issues that marketers are facing! Content & Digital Brand Strategy. We’ve really been looking forward to this panel!

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. ” — Dr. Brené Brown. How can writing about people enhance your content? And their key resource? Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

6sense

JUNE 29, 2016

To get ready for the event, we wanted to take the pulse of the current state of big data, predictive intelligence and the evolving B2B marketing landscape from our speakers. Brocade CMO Christine Heckart sums it up best when she says: “Content is king, data is queen – and timing holds the court together.”.

Top of Funnel 63

Top of Funnel B2B B2B Sales CMO 63

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. Pepsi prepared for this endeavor by leaning into their existing digital content.

Brand Identity 88

Brand Identity Branding Top of Funnel Content Marketing 88

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Bluetext

APRIL 8, 2020

When Bluetext launched the Arlington Capital Partners-backed Centauri, we designed and developed a fully integrated content marketing program to establish the brand in the market and increase word-of-mouth around the launch, prioritizing recruitment and a strong web presence. “We need to tell our story.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Content Standard

OCTOBER 2, 2014

In my last two posts, I’ve shared nine ways tech enterprises drive business-to-business (B2B) sales by content marketing with influencers and six content amplification tips to level up their results, both of which presented logical paths to revenue creation. Is Content ROI the Same as Marketing ROI? No, and yes.

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

Marketing Insider Group

NOVEMBER 15, 2022

For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Exo B2B

MARCH 16, 2017

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. Marketing is now overflowing with them. ” And the ability to do this is not limited to Marketing professionals. To create action, you need content and relationships.”

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

6sense

JANUARY 11, 2022

During a fun and illuminating breakout session at 6sense’s recent CMO Coffee Talk Retreat , more than 100 marketing leaders divided into eight groups, each tasked with unpacking important topics facing CMOs today. Group #1: What is the CMO of the Future? There’s no beginning or end to being a CMO,” one attendee said. .

CMO 62

CMO Sales Management Peer-to-peer Top of Funnel 62

Anyword

MARCH 11, 2020

The publisher can even design touchpoints further down the conversion funnel that are tailored to the reader’s entry point and subsequent articles read. . From declining revenue from display-ads and mass adoption of ad blockers to the duopoly’s algorithm changes, storytellers face a range of obstacles that can impact their bottom lines.

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

QuanticMind

JULY 11, 2017

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Where is digital headed? Selected responses to the survey are below.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Hubspot

JULY 21, 2014

The marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving. The CMO’s role has never been more exciting, as they are responsible for guiding their organizations through brand new customer engagement opportunities.

Class 28

Class Planning Allocation Enterprise Management 28

Terminus

OCTOBER 25, 2017

You might not expect marketing and football to have much in common, but they’re a lot more similar than you would think! —To In order to do this, your sales and marketing teams must be more closely aligned than ever before. In the past, sales reps and marketers have had different goals. It’s All About Teamwork.

Account Based Marketing 22

Account Based Marketing Sales Management Ideal Customer Profiles Planning 22

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? The end goal?

Top of Funnel 110

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 110

Heinz Marketing

FEBRUARY 19, 2018

By Matt Heinz, President of Heinz Marketing. If you missed us live on Sales Pipeline Radio (Thursdays at 11:30 am PST) you missed a past-paced conversation full of actionable advice, best practices and more for B2B sales & marketing pros. Storytelling. You’re heavily involved in the entire Funnel Media Radio Network.

Top of Funnel 61

Top of Funnel Banner Ads Paid Search Agency Banners 61

Marketing Insider Group

OCTOBER 16, 2021

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. People hate ads. Who wants to be sold to?

Work Management 252

Work Management Marketing Management Paid Search Agency Budget Programs 252

Marketing Insider Group

NOVEMBER 16, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. People hate ads. Who wants to be sold to?

Work Management 278

Work Management Marketing Management Paid Search Agency Budget Programs 278

Contently

APRIL 20, 2017

We’ve always wanted to help brands create content by giving them powerful content marketing technology and connecting them with the most talented storytellers on earth. So has the way we help brands reach their marketing goals. Our own content marketing changed right along with it. Content was our marketing.

Top of Funnel 149

Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 149

Contently

APRIL 26, 2017

There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content. In turn, content marketing hiring is on the rise. In turn, content marketing hiring is on the rise. Content marketing job listings grew 350 percent on Indeed between 2011 and 2015.

Rules 139

Rules Top of Funnel Content Marketing Planning 139

Outbrain

NOVEMBER 25, 2019

DTC brands are often referred to as “disruptors” for good reason — they are single-handedly disrupting every stage of the brand game, from supply chain and logistics to marketing and advertising. Storytell | From Internal Hoorahs to External Customer Dynamics. And while the incumbents could do it themselves, Lisa Greenwald, CMO at J.

Brand Identity 33

Brand Identity Branding Storytelling Funnel Advertising 33

Contently

APRIL 20, 2017

More than any previous generation, millennials have shown reluctance to engage with the finance industry: Just 1 in 3 millennials have money in the stock market, only 33 percent own a credit card, and homeownership among millennials is historically low. Finance is driven by numbers—and content marketing in the industry is no different.

Top of Funnel 120

Top of Funnel Brand Identity Branding Ad Building 120

Heinz Marketing

JUNE 8, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 98

Top of Funnel Thought Leadership B2B Thought Leadership Work Management 98

Content Standard

FEBRUARY 29, 2016

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. He suggested I figure out what it is I want to create at Skyword, and I joined the Marketing team a few weeks later. The Result.

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. He suggested I figure out what it is I want to create at Skyword, and I joined the Marketing team a few weeks later. The Result.

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . And it’s only expected to rise : . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Biznology

SEPTEMBER 12, 2012

What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago: Are you turning your marketing into PR? Not surprisingly, my marketing colleagues thought differently. Photo credit: Lynn Friedman.

Public Relations 80

Public Relations PR Work Management Marketing Management 80

Martech Advisor

APRIL 1, 2020

We are smack-dab in the middle of a bold new era -- one in which the direct-to-consumer (DTC) brand marketer is reshaping the entire outlook of business and marketing. In this article, Pepperjam CMO Maura Smith takes a look at 5 key strategies many DTC brands have in common. In stark contrast, the DTC model does it all.

Top of Funnel 52

Top of Funnel Brand Identity Branding Paid Search Agency 52

chiefmartech

JANUARY 6, 2016

The following is a guest post by Mayur Gupta , a pioneering chief marketing technologist and author of the Inspire Martech blog , who is now a senior vice president and head of digital at HealthGrades. “CMO” has another meaning in healthcare beyond Chief Medical Officer now: Chief Marketing Officer.

Marketing Management 40

Marketing Management Planning Lead Ranking Verticals 40

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Having the brains for awe is something that lays the foundation for the marketers to introspect & think beyond the established patterns.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. Book My Free SaaS Marketing Consultation. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Educate yourself.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

ClearVoice

AUGUST 27, 2019

Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. It seems that storytelling, an uninterrupted experience and quality content are all mandates moving into the future. Misplaced keyword focus.

De-duplication 92

De-duplication Tactics SEO PageRank 92