Tony Zambito

FEBRUARY 5, 2017

How to cut through the clutter and differentiate? In my previous article entitled Rethinking Buyer Personas In An Era Of Digital Transformation , I noted that digital interaction will matter more than content. Here are a few ways The Content Illusion is causing misguidance: 1 – Designing Digital Interaction.

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Leads 50

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. Establishing a “source of truth” for customer data (centralized or distributed) as a foundation for digital transformation. And story is the only differentiator in a noisy market. Elena Britton , Head of US Marketing, Indusa.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Thinkers360

APRIL 14, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Arayeh Norouzi Score: 32.40 49 Patrick J.

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 71

ClickZ

DECEMBER 10, 2019

Tool and capability overlap : Scollans noted that in the long term, martech companies will need to clearly differentiate their offerings to avoid confusing customers with products that have overlapping capabilities. Merging data from these two sources can help realize the promise of a delivering true, 360 degree view of the customer.

Work Management 83

Work Management Press Marketing Management CMO 83

Golden Spiral

NOVEMBER 4, 2021

months—according to Spenser Stuart’s 17th Annual CMO Tenure Study. HealthTech CMOs Lose Their Jobs Because They Fail to Earn the Buy-In from the Rest of the Executive Team. If a HealthTech company is overly focused on its product and not the market , a CMO might lose the battle early. . years) or the average C-Suite tenure (4.9

Lead Scoring 62

Lead Scoring Lead Ranking CMO Thought Leadership 62

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. Yes, COVID-19 not only threw a “monkey wrench” at in-person events, but the resultant accelerated digital transformation provides a great opportunity for virtual and on-line events.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Content Standard

NOVEMBER 30, 2021

Digital experiences were thrown into the spotlight, and all the trillions spent on digital transformation (DT) initiatives over the years didn’t keep brands from being caught on the back foot. If you buy into this analogy, you know how the CMO’s role as content integrator and architect plays out.

Top of Funnel 130

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 130

Outgrow

JUNE 6, 2024

Formerly the CMO of AKASA and a marketing leader at Cognizant, he has successfully increased brand recognition and managed large international sponsorship deals. Saksham Sharda: So as a CMO of an AI tech startup, what is your big-picture perspective on the impact of AI in the consulting services industry?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Marketing Insider Group

JULY 14, 2020

This digital transformation means customers have different relationships with brands. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. The messages are about features, benefits, and differentiators. And, CEOs are unhappy.

Paid Content 279

Paid Content Ad Frequency Paid Search Agency Marketing Budget 279

Martech Advisor

JANUARY 27, 2020

Toby Britton, CMO at Miappi explores how brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience strategy. However, there are still ways to differentiate yourself.

Work Management 84

Work Management Word of Mouth Marketing Management FAQ 84

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Valasys

MAY 10, 2021

Demandbase CEO Gabe Rogol summarizes his enthrallment as follows: “It’s a feeling of expansion, born of learning so much from our customers, and born of the digital transformation that has happened in the last year.” It’s a different category (from ABM), and it’s covered in a different way by analytics.”.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Televerde

SEPTEMBER 25, 2017

With countless opportunities to network and build relationships on site, our theme, Human Touch in a Digital World, will prove to be true. Human interaction continues to be the differentiator in the digital age. This is especially true in Europe, where relationships are sewn into the fabric of business.

Account Based Marketing 45

Account Based Marketing ABM Digital Transformation Amazon 45

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

ClickZ

SEPTEMBER 2, 2019

Last August, Brian Solis , Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior has motivated Hyundai to change their approach to selling cars. Customers and customer data helped push this whole idea through the system.”.

Buy 87

Buy Lead Ranking Lead Scoring Ad Exchange 87

Aberdeen

JUNE 9, 2017

As CMOs take ownership of the crucial customer-facing software that powers digital transformation, marketing technology budgets have soared. By some estimates, spending by CMOs is poised to outpace that of CIOs this year. These are the kinds of insights that can truly help differentiate your products and your content.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

B2BMarketing.net

NOVEMBER 6, 2023

Elevating ABM: Modern techniques for a changing world Next up, CMO of Demandbase, Jon Miller, discussed the evolution of marketing and outdated practices, and introduced an ABM playbook. Some key trends going into next year included a rise of the partnership ecosystem, digital transformation 2.0,

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Kaon

JULY 10, 2020

A recent study found that chief sales officers and chief operations officers are particularly doubtful of CMOs’ ability to demonstrate a financial impact. And, according to Korn Ferry, the average tenure of a CMO is the shortest of all C-suite titles. ” Spending Smarter. Marketing tools. LinkedIn: Gavin Finn.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Salesforce Marketing Cloud

JANUARY 23, 2023

Now that relevant and personalized engagement has emerged as a key differentiator, retailers will finally make the investments to deliver on the promise of putting the customer at the center of everything they do.” ” — Sarah Franklin, CMO, Salesforce “The shift to lifelong learning is absolutely essential.

Marketing AI 98

Marketing AI Peer-to-peer Business Tips 98

Conductor

MAY 20, 2022

How Customer Behavior Can Help Jump-Start Your Digital Transformation. Led by Sam Lee – Director of SEO Strategists at Conductor, Eric Farkas – Dr. Director of Digital Marketing at WeWork, and Farra Kober – Sr. Then align your SEO goals.” – Matt O’Such.

Enterprise Management 105

Enterprise Management SEO Work Management Lead Scoring 105

Martech Advisor

FEBRUARY 28, 2020

Sara Richter, CMO, Emarsys said, " Our partnership will offer customers more consistent, personalized journeys across all of consumers' touchpoints from one single channel-agonistic platform, empowering PUMA's marketing team to deliver the highly personal experience that customers deserve.". UJET says you need real-time chat for CX.

Marketing AI 73

Marketing AI Digital Asset Management Work Management Paid Search Agency 73

Martech Advisor

OCTOBER 3, 2019

Personalization is a key facet of any digital transformation, but so many companies struggle to get their personalization strategies off the ground. Paige O’ Neill, CMO, Sitecore, shares her tips and her experience with personalization within her own organization. Simply put, you need to be authentic.

Personalization 47

Personalization Digital Transformation Aggregators Barriers 47

Online Marketing Institute

AUGUST 3, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Try our classes for free.

Lead Scoring 52

Lead Scoring Lead Ranking Budget Programs Work Management 52

Porch Group Media

DECEMBER 11, 2019

Among the top challenges were growth in a slow economy, big data management, digital transformation and building a purposeful brand. Brands compete on CX, consumers are willing to pay more from a great experience, and research points to brands competing on customer experience as the main differentiator in the future.

Paid Search Agency 64

Paid Search Agency Marketing & Strategy Marketing Budget Customer Surveys 64

Online Marketing Institute

SEPTEMBER 9, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? What is Podcasting and Why Should I Care?

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Heinz Marketing

FEBRUARY 25, 2019

It all went away and was replaced by account-based marketing and now what is being called the digital transformation of sales, which so far nobody can explain to me. It all went away and was replaced by account-based marketing and now what is being called the digital transformation of sales, which so far nobody can explain to me.

Sales Management 72

Sales Management Top of Funnel Cold Calling Conference 72

Adobe Experience Cloud Blog

MARCH 26, 2019

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

Digital Transformation 133

Digital Transformation Enterprise Management Work Management Marketing Management 133

chiefmartech

JANUARY 21, 2019

The rest will adapt to their environment, buoyed by continuing digital transformation. The underlying dynamics of digital customer experience that have driven martech aren’t a fad. Technology and management consulting firms increasingly vie for the CMO’s ear. The line between product and marketing is blurry.

Work Management 95

Work Management Marketing Management CMS Development Trends 95

Martech Advisor

OCTOBER 25, 2019

We reached out to CMOs and industry experts to talk about their deepest, darkest fears and nightmares. Let’s step into their shoes and understand more about the world of a CMO. Leela Srinivasan, CMO, SurveyMonkey. Irina Kovalenko, CMO, SmartyAds. Nina McIntyre, CMO, ETQ. Nina McIntyre, CMO, ETQ.

Marketing AI 77

Marketing AI Work Management Marketing Management Planning 77