Martech

DECEMBER 28, 2023

The problem is the CMOs and CEOs who are demanding their marketing teams leverage AI have no idea what problems AI would solve for those teams and no idea how it fits into their existing marketing strategies or technology stack. Ask the CEO/CMO why she wants you to use AI? Dig deeper: What does the future hold for genAI?

Marketing AI 95

Marketing AI Allocation CMO RFP 95

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies. this year Catalytic marketing.

Spending 88

Spending Allocation Gartner Planning 88

Vision Edge Marketing

DECEMBER 15, 2020

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. In fact, a Gartner research study found that when B2B buyers consider a purchase, they spend only 17% of their time meeting with potential suppliers. Its relatively easy to spin up a demand generation experiment around this strategy.

Peer-to-peer 283

Peer-to-peer Buy Sales Cycle B2B Sales 283

Martech Advisor

DECEMBER 26, 2019

And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. In fact, all of this makes being a CMO pretty good training for the future CEO. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for.

CMO 65

CMO Training ROI Enterprise Management 65

Marketing Insider Group

APRIL 26, 2021

Your marketing efforts should address new demand triggers (e.g., In unstable times, making the best of a challenging situation demands creativity. As a CMO, having a solid creative background can also help you form stronger bonds with your team members. As customer habits change, your customer journey must, too.

Organization 344

Organization Planning Marketing Budget Terms and Conditions 344

Martech

MAY 24, 2022

This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. The lower percentage in 2021 marks a tentativeness in the timing of the recovery and, in many industries, pent up demand that might not have required big spending. In 2021, marketing budgets claimed 6.4% in 2018, 2019 and 2020.

Marketing Budget 112

Marketing Budget Paid Search Agency Lock-In CMO 112

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Wrapping It Up.

CMO 210

CMO Gartner Budget Programs Spending 210

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. He also writes for Demand Gen Report and ABM In Action.

Account Based Marketing 73

Account Based Marketing ABM DemandBase Marketing Analytics Tools 73

chiefmartech

MARCH 22, 2023

All of this is completely free: register here to get full access to event — which will also give you the option to catch many of these sessions on-demand afterwards. You’re going to be amazed by the analysis we’ll be able to share about the 2023 marketing technology landscape thanks to their help.)

Marketing Analytics Tools 84

Marketing Analytics Tools Work Management Marketing Management Best Practices 84

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Source: Gartner Technology can be a tremendously helpful resource to expand marketing effectiveness. Here’s our guide to help you get started.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? It demands a visionary CMO who understands the interplay between technology and business.

Digital Experience Platform 106

Digital Experience Platform Marketing & Strategy Business CMO 106

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. At the same time as marketers are dealing with these challenges, customer demands continue to increase. Iris Meijer is the CMO of Vodafone Business. A data driven future.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

ANNUITAS

DECEMBER 22, 2011

When he concluded his assessment, I asked, “What does your CMO (his boss) think of all of this?” Unfortunately, this sentiment isn’t limited to this isolated lunch conversation, but one that highlights the lack of effectiveness in many CMO offices today. The need for CMOs to step-up has never been greater than right now.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% 1] Additionally, the survey found that 71% of CMOs believe they don’t have a large enough budget to execute their marketing strategy fully. of overall company revenue. [1] Contact us today to learn more. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Marketing Interactions

OCTOBER 15, 2021

Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). 76% of CMOs are responsible for business growth – either directly or as a shared responsibility (Capgemini). Edelman/LinkedIn ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. If you’re not there yet, chances are you will be soon.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

ClickZ

AUGUST 26, 2020

Our third market trend covers off the demand from marketers for technology. According to Gartner’s latest CMO Spend Survey we are now spending more of our marketing budgets on Technology (26%) vs 25% on labor. Marketers are spending more on martech than on people.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

ANNUITAS

DECEMBER 9, 2014

A few weeks ago, we published the post, “ A Call for Marketing Enablement ” to bring this issue to light based on some shockingly bad statistics from the ANNUITAS B2B Enterprise Demand Generation Study. of enterprise marketers rate themselves as effective in achieving goals of Demand Generation Programs/Campaigns. as somewhat skilled.

Planning 100

Planning Gartner Demand Generation Budget Programs 100

Launch Marketing

MAY 8, 2018

As B2B demand generation and buyer behavior continue to evolve, engaging your buyers requires various strategies, tactics and tools. As shared by CMO of CS Disco Neil Etheridge and Hive9 CEO Darin Hicks, sales and marketing teams must be in sync with one another to be successful.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

chiefmartech

AUGUST 16, 2023

The mad rush to all-digital transformation in the first year of the pandemic coincided with the zeinth of massive martech investments from VCs, a perfect storm of surging supply and demand. Since then, however, things have stabilized significantly. For instance, in 2020, CMS systems were being replaced at rate of 41%.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Ledger Bennett

JULY 15, 2020

Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey , and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. Of course, the onset of the pandemic changed that, and it changed it fast.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Kabbage

OCTOBER 18, 2016

Larry Ellison’s comments in AdAge from a few years ago predicted the CMO of the future will be the revenue center, customer success center, and ultimate driver of the business. The main reason for this shift is that CMOs control the acquisition budgets of the business and these budgets now have a direct effect on revenue growth.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Metadata

NOVEMBER 17, 2021

Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. Director of Demand Generation @ ThoughtSpot.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Martech

SEPTEMBER 16, 2022

Some job roles that work with content marketing tools include: CMO : Guides content strategy and works with other C-level executives to establish content goals. Gartner notes that companies demonstrating success with growth, margin and profitability typically prioritize customer experience.

Digital Asset Management 126

Digital Asset Management Paid Content Work Management Marketing Management 126

Kabbage

NOVEMBER 29, 2016

Gartner’s “ 2016-2017 Chief Marketing Officer (CMO) Spend Survey ” further validates the trends, showing that marketing budgets have increased for the third consecutive year. Gartner states that a CMO’s marketing technology spend can exceed that of a CIO in 2017, signaling a shift in the traditional marketing paradigm.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

chiefmartech

OCTOBER 19, 2019

I was reading Gartner’s latest CMO Spend Survey 2019-2020 — spoiler alert: average marketing budgets have fallen to 10.5% On page 20, Gartner included the chart at the top of this post, listing CMOs top supporters and top inhibitors. Apparently finance and legal, which Gartner now reports as CMOs top inhibitors.

Gartner 62

Gartner Paid Search Agency Barriers Work Management 62

Martech

OCTOBER 20, 2022

“Gartner recently stated 26% of enterprise marketing budgets are being allocated toward martech,” said Brinker, “You need talented people to implement and harness all that technology, and there’s a lot of room for specialization.” ” What is a marketing technologist? .

Enterprise Management 81

Enterprise Management Work Management Marketing Management Marketing Budget 81

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Our survey data from Heinz Marketing and other sources like Gartner and the CMO Council confirms this.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

6sense

OCTOBER 15, 2018

It was incredible to host one of the breakout sessions this year at Gartner Sales & Marketing Conference in Las Vegas. While most companies are just starting their ABM journey, Olivier Thierry, CMO of Quorum Software has become a master. Gartner cited that, based on their research, 9.6

Account Based Marketing 66

Account Based Marketing ABM Marketing AI Top of Funnel 66

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Kabbage

OCTOBER 18, 2016

Larry Ellison’s comments in AdAge from a few years ago predicted the CMO of the future will be the revenue center, customer success center, and ultimate driver of the business. The main reason for this shift is that CMOs control the acquisition budgets of the business and these budgets now have a direct effect on revenue growth.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

nDash

JULY 30, 2021

You’ll also find three bonus on-demand events that took place earlier in the year that you don’t want to miss. You’ll learn about CMO/CEO alignment, demand generation, eCommerce in B2B, and more. 6: Gartner Marketing Symposium|XPO. Host: Gartner. Where: Virtual – available on-demand.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. CEB , a subsidiary of Gartner, put the average around 7. The Data-Driven CMO. The second change propelling a new world order for B2B sales and marketing is the dawn of the digital CMO.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

SWZD

AUGUST 19, 2019

This week, we spoke with Deepak Bahree , AVP of Digital Demand Generation at RingCentral. After HP he moved to VMWare where he led a center of excellence around digital demand generation. About RingCentral. Market Segmentation. Organizing and Acting on Data.

Top of Funnel 59

Top of Funnel SMB Demand Generation Agencies Digital Marketing Funnels 59