CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s evolving, and so must the role of the CMO. There has been a decline in CMO salaries since 2000, while technology roles earn much more. A dramatic nosedive for CMO salaries.

CMO 192

CMO Spotlight: Randy Frisch at Uberflip

Oracle

Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. 3: Why did you want to become a CMO? RF: To be honest, I didn’t always have a desire to be a CMO. Being a CMO is kind of just gravy.

CMO 178
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

6 B2B Demand Gen Predictions for 2020

The Point

I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. My personal demand gen predictions? The post 6 B2B Demand Gen Predictions for 2020 appeared first on The Point.

Demand 188

How to Build a Demand Model Any CMO Would Respect

Metadata

For this post, I’d like to expand on the topic of data, specifically how I’ve built and used “demand models”. A true demand model is tied to revenue, not leads. Key ingredients for your demand model. The biggest challenge for your demand model: sales cycles.

CMO 52

The Massive CMO/Consumer Disconnect

Oracle

Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. The one finding in particular I want to share with you today is what drove me to include such a " grandiose " title as I believe this finding indeed reflects a massive CMO/consumer disconnect. CMO Corner Marketing Cloud

CMO 212

7 Engaging CMO Interviews From 2016

Oracle

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. How Kodak’s global CMO is bringing the brand back from the brink. ” he tells CMO. Xerox CMO: B2B Marketing Is Becoming More Persona-Driven. An Interview With Meagen Eisenberg, CMO of MongoDB.

CMO 209

What, exactly, does a fractional CMO do?

The Marketing Blender

What, exactly, does a fractional CMO do? An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. What is a fractional CMO? What does a fractional CMO do?

CMO 59

What Type of CMO Do You Have?

ANNUITAS

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Frustrations with Demand Generation. Lack of Trust in the CMO. Two Types of CMO. The Fournaise definition of an “ROI Marketer” stands up really well as a description of a Revenue-Focused CMO.

CMO 165

Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade.

CMO 149

The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Tim Minahan, CMO of Citrix, said that he’s constantly connected with his leadership team through its marketing leadership Slack channel. “I Said IBM CMO Michelle Peluso.

CMO 244

Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO

Oracle

The New CMO Identity. Instead of hiring a single CMO, more aggressive firms are looking to spend the same amount of capital on a team of remote, freelancing digital marketing gurus. The traditional role of a CMO is being changed and adapted into the Areas of Responsibility for other members of the c-suite. Outsourcing CMO Responsibilities is a Game Changer for Start-Ups. Noticeably absent was a CMO. Download this guide to learn how to set up a CMO for success.

CMO 189

How A CMO Uses Storytelling To Engage Audiences

Oracle

Jeremy Duerksen is CMO at Peaksware. What we did talk about, however was things like storytelling, email, demand gen, data and more. Olenski: How do you define Demand Generation? Duerksen : Demand Generation is anticipating and responding to the needs of a target market with tactics aligned with product, sales and support to enlist customer advocacy and enable inbound discovery. Olenski : What are some examples of demand gen tactics Peaksware uses today?

CMO 212

5 Essentials Needed for an Effective CMO and CIO Partnership

Oracle

Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. Earlier this year, Oracle Marketing Cloud, in partnership with The CMO Club, released a new asset entitled the CMO Solution Guide to Leveraging New Technology and Marketing Platforms. “A disconnect between the CIO and the CMO threatens to fracture the customer experience and leave people dissatisfied.”

CMO 212

The Demand Generation Stats Every CMO Needs To Know

Crimson Marketing

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. ” To read all of the survey results and learn more, check out HubSpot’s ebook, The Demand Generation Benchmarks Report. The post The Demand Generation Stats Every CMO Needs To Know appeared first on. Demand Generation

B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. Demand generation has one primary goal: To get the word out.

Why a CMO Can No Longer Just Be A Marketer

Oracle

The piece, titled, The Mentality Of A CMO Is Changing To This , and co-written by Michael Williams , CMO, The Grand Prix of America - spoke directly to the fact that to survive and thrive in today's world, a CMO can no longer be "just a marketer." " The fact of the matter is the role of the CMO is changing to one of Chief Engagement Officer. "What you need to do as a CMO is no longer just the marketing attributes of your job.

CMO 216

CMO Club Demand Gen Roundtable

Smashmouth Marketing

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen. On the panel were myself, Jon Miller, CMO at Marketo and Paul Dunay Global head of Marketing for Services at Avaya.

CMO 104

Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]

Crimson Marketing

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Marge Breya, EVP and CMO of data integration company Informatica and architect of the company’s marketing system, works on the front lines of these changes. In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses to measure demand generation success.

18 Marketing Challenges Cited by Leaders at the CMO Club Summit

Oracle

by Amanda Batista | Tweet this The CMO has got more than 99 problems, and content is likely one of them. The CMO Club Summit kicked off this morning in New York City, where more than 200 marketing leaders are congregating at The Conrad Hotel. The changing role of the CMO (digital and data demands). Managing the longevity of the CMO’s role with improved accountability processes. Stay tuned for additional coverage of the CMO Club Summit this week.

CMO 216

Is The CMO The Problem?

ANNUITAS

Blog B2B Marketing CEB CMO Demand Generation Strategy optimizing demand process perpetual revenue A 2012 IBM study reports, “52% of CMOs state they are unprepared for the expected level of complexity over the next five years.”.

CMO 149

Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]

Crimson Marketing

That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy. On this episode of Moneyball for Marketing, Jim shares with us some of the initiatives that have helped Polycom measure and improve demand generation from the top to the bottom of the funnel, and explains how the results have led to a bigger strategic seat at the table for Marketing within his organization.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Demand Generation Podcasts

Act-On 178

The CMO Technology Conundrum And How To Solve It

Oracle

Or has it simply created another overwhelming challenge for the CMO who now must become a technology expert to apply it efficiently? The above is an excerpt from a recently-released guide we created along with The CMO Club entitled the CMO Solution Guide to Leveraging New Technology and Marketing Platforms. When the only constant is change, the new role of the CMO dictates the use of new technologies and marketing platforms to increase competitive advantage.

CMO 209

Demand Gen Report: Televerde Appoints New Director Of Demand Generation

Televerde

Televerde has named Deanna Ransom Director of Demand Generation and Sales Engineering. Keep reading at Demand Gen Report >>> The post Demand Gen Report: Televerde Appoints New Director Of Demand Generation appeared first on Televerde.

Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study

ANNUITAS

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. We find this to be fascinating, as more and more of the work we do at ANNUITAS is due to C-level and sales leader frustration with marketing performance in and around Demand Generation. We touched on the topic here on the blog recently, when we asked What Type of CMO Do You Have?

Why Your CMO Doesn’t Like You

Oracle

by Jesse Noyes | Tweet this A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me?”. Tackle these and you’re far more likely to get the ear – maybe even the admiration – of the CMO. But if you fire off ideas without tying them to organizational goals, you’ll quickly irk the CMO. There are infinite number of things we could do,” Jeff Whatcott, CMO of Brightcove , explained.

CMO 213

CMO’s – It’s Time to Align. With Your CIO

ANNUITAS

Blog CIO CMO Demand Generation Strategy demand process marketing automation technology ecosystem The pressure for CMOs to demonstrate value and contribution to the business continues to increase.

CMO 182

CMO Club Demand Gen Roundtable

Smashmouth Marketing

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen. On the panel were myself, Jon Miller, CMO at Marketo and Paul Dunay Global head of Marketing for Services at Avaya

CMO 100

A Drink With Maria Pergolino, CMO at ActiveCampaign

EverString

The post A Drink With Maria Pergolino, CMO at ActiveCampaign appeared first on EverString. B2B Demand Generation Virtual Events

CMO 62

Next Generation Growth Marketing: The Evolution Towards Strategic Demand

ANNUITAS

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. In a Strategic Demand state, business growth is built around and adaptive to customer critical path, not interruptive tactics.

Demand 208

Q&A with Peter Isaacson, CMO at Demandbase

ClickZ

Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Q) Can you give a brief insight into your professional journey and how you became the CMO of Demandbase?

22 Essential Mobile Apps for Your CMO

Oracle

by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify. When it comes to “managing up,” the challenge you face is not an easy one: How do you get more of your CMO’s attention when the demands on her time are multiplying? The solution: Help your CMO manufacture more time. Dropbox : A must-have for a hands-on CMO who participates in content creation.

CMO 214

A Drink With Dan Frohnen, CMO at Sendoso

EverString

The post A Drink With Dan Frohnen, CMO at Sendoso appeared first on EverString. B2B Demand Generation Virtual EventsThanks.

CMO 62

Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)

Crimson Marketing

Having a poorly understood or designed digital demand generation program does not produce results. Getting it right, according to Mark Roberts, CMO of communication solutions provider ShoreTel, requires looking at your go to market strategy “from a holistic perspective, rather than focusing on one aspect.” On this episode of Moneyball for Marketing, Mark discusses in depth the “foundation, migration and acceleration” of his company’s demand generation program.

Demand 133

CMO Spotlight: Judith Sim, CMO, Oracle Corp.

LEADership

states Judith Sim, CMO of Oracle Corp. In this next edition of the CMO Spotlight, I have summarized Sim’s viewpoint on the changing industry landscape and key takeaways from a demand generation perspective. On-the-go customers want on demand service. Your B2B demand generation efforts must take into account the cross-channel, multi-point and multi-interaction scenario that buyers are experiencing today. The post CMO Spotlight: Judith Sim, CMO, Oracle Corp.

CMO 69

Don’t Duct Tape Your Demand Generation Right Now: Adopt a Strategic Approach to Demand Marketing

ANNUITAS

The crisis that’s emerged from the coronavirus pandemic has forced B2B marketing teams to look at their demand programs in a new light, and an ugly truth has emerged. Only 21% said they are aligned with their sales counterparts in developing and measuring demand generation programs.

Demand 151

What, Exactly, Does a Fractional CMO Do for My Business?

The Marketing Blender

An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. This is where a fractional CMO steps in, figuratively and often literally, into their business.

CMO 52