Does Demand Generation Really Generate Demand?

The Point

An insightful comment from CMO Joe Chernov on Twitter: “In B2B, demand generation is typically a misnomer. Marketers capture demand vs. generate it.”. Does Demand Generation Really Generate Demand? The post Does Demand Generation Really Generate Demand?

What Type of CMO Do You Have?

ANNUITAS

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Frustrations with Demand Generation. Lack of Trust in the CMO. Two Types of CMO. The Fournaise definition of an “ROI Marketer” stands up really well as a description of a Revenue-Focused CMO.

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Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study

ANNUITAS

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. We find this to be fascinating, as more and more of the work we do at ANNUITAS is due to C-level and sales leader frustration with marketing performance in and around Demand Generation. We touched on the topic here on the blog recently, when we asked What Type of CMO Do You Have?

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. You need to quickly prove you can generate demand.

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The Demand Generation Stats Every CMO Needs To Know

Crimson Marketing

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. The post The Demand Generation Stats Every CMO Needs To Know appeared first on.

The Massive CMO/Consumer Disconnect

Modern Marketing

Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. CMO Corner Marketing Cloud

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Is The CMO The Problem?

ANNUITAS

Blog B2B Marketing CEB CMO Demand Generation Strategy optimizing demand process perpetual revenue A 2012 IBM study reports, “52% of CMOs state they are unprepared for the expected level of complexity over the next five years.”.

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Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]

Crimson Marketing

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Marge Breya, EVP and CMO of data integration company Informatica and architect of the company’s marketing system, works on the front lines of these changes.

Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]

Crimson Marketing

That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy. Demand Generation Podcasts “It’s not about how many things that you do, it’s really about what results you’re driving.”

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Demand Generation Podcasts

CMO’s – It’s Time to Align. With Your CIO

ANNUITAS

Blog CIO CMO Demand Generation Strategy demand process marketing automation technology ecosystem The pressure for CMOs to demonstrate value and contribution to the business continues to increase.

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What Exactly is a Company's CMO?

Hubspot

Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success. What is a chief marketing officer (CMO)?

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How does the CMO role look different in the US when compared to the UK?

Act-On

What’s it take to become a CMO and what does this coveted role demand – both in the US and in the UK? Marketing Life Marketing Strategy cmo Marketing in the UK UK CMOTake a look at our research to reveal the answers.

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What is Demand Generation Marketing?

Act-On

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. Now why is this relevant to the role of demand generation, you may ask? Today’s Demand Gen Marketer is a key cog in your marketing machine, fueling your sales pipeline. That’s important, as any CMO will tell you whose butt’s on the line to deliver those results.

Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO

Modern Marketing

The New CMO Identity. Instead of hiring a single CMO, more aggressive firms are looking to spend the same amount of capital on a team of remote, freelancing digital marketing gurus. Outsourcing CMO Responsibilities is a Game Changer for Start-Ups. Noticeably absent was a CMO.

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Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)

Crimson Marketing

Having a poorly understood or designed digital demand generation program does not produce results. On this episode of Moneyball for Marketing, Mark discusses in depth the “foundation, migration and acceleration” of his company’s demand generation program.

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CMO Club Demand Gen Roundtable

Smashmouth Marketing

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen. On the panel were myself, Jon Miller, CMO at Marketo and Paul Dunay Global head of Marketing for Services at Avaya.

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How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

Jeremy Duerksen is CMO at Peaksware. What we did talk about, however was things like storytelling, email, demand gen, data and more. Olenski: How do you define Demand Generation? Olenski : What are some examples of demand gen tactics Peaksware uses today? CMO Corner

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CMO’s…It’s Time to Align with Your CIO

ANNUITAS

Gartner’s projection that the CMOs would spend more on technology by the year 2020 grabbed quite a bit of attention and seemed to bolster CMO’s and their quest to spend more. It does seem, however, that the CMO needs to be reminded of that.

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CMO Spotlight: Judith Sim, CMO, Oracle Corp.

LEADership

states Judith Sim, CMO of Oracle Corp. In this next edition of the CMO Spotlight, I have summarized Sim’s viewpoint on the changing industry landscape and key takeaways from a demand generation perspective. On-the-go customers want on demand service.

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5 Essentials Needed for an Effective CMO and CIO Partnership

Modern Marketing

Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. “A disconnect between the CIO and the CMO threatens to fracture the customer experience and leave people dissatisfied.”

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Why a CMO Can No Longer Just Be A Marketer

Modern Marketing

The piece, titled, The Mentality Of A CMO Is Changing To This , and co-written by Michael Williams , CMO, The Grand Prix of America - spoke directly to the fact that to survive and thrive in today's world, a CMO can no longer be "just a marketer." Adapt or die.

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We Launched Fast CMO Magazine, Here's What's Inside

bizible

In September 2017 we launched Fast CMO magazine, a B2B marketing management publication that lets readers meet marketing executives and learn how they run marketing. We live in a fast pace world and content that’s on-demand allows us to consume educational content at our leisure.

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18 Marketing Challenges Cited by Leaders at the CMO Club Summit

Modern Marketing

by Amanda Batista | Tweet this The CMO has got more than 99 problems, and content is likely one of them. The CMO Club Summit kicked off this morning in New York City, where more than 200 marketing leaders are congregating at The Conrad Hotel.

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CMO Club Demand Gen Roundtable

Smashmouth Marketing

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen. On the panel were myself, Jon Miller, CMO at Marketo and Paul Dunay Global head of Marketing for Services at Avaya

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The CMO Technology Conundrum And How To Solve It

Modern Marketing

Or has it simply created another overwhelming challenge for the CMO who now must become a technology expert to apply it efficiently? When the only constant is change, the new role of the CMO dictates the use of new technologies and marketing platforms to increase competitive advantage.

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Four Keys Areas Where the CMO Must Lead

ANNUITAS

In speaking with one CMO of an enterprise company the response was “I see the value in taking a new approach and believe it is needed, but it seems like a formidable challenge, so we will just keep going with things as they are.”

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Why Your CMO Doesn’t Like You

Modern Marketing

by Jesse Noyes | Tweet this A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me?”. Tackle these and you’re far more likely to get the ear – maybe even the admiration – of the CMO.

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Deloitte CMO Annabel Rake on why staff need personalization just as much as your customers

Tomorrow People

If I don’t create the right environment, they’ll leave,” says Annabel Rake CMO of Deloitte. Annabel Rake, partner, and CMO, Deloitte explains that to retain and motivate the best employees, you must cater to their individual needs. As consumer demands and product delivery evolve at a faster pace than ever before, employees and their leaders must keep up. Content Marketing CMO Interview“80% of my budget goes on people, which is a lot.

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CMO Insight: Tips For Managing A Shifting Role

Modern Marketing

To meet the demands of sales quotas influencing the organization, it’s critical to work more collaboratively with customer facing teams on account planning and opportunistic activities.

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How CMO Trends Drive the Industry

Martech Advisor

Defining the role of CMO today requires looking not only at the marketing arena but also across multiple business functions, from cultural to financial, creative to analytical, shares, Ian Lowe, Vice President of Marketing, Crownpeak. And for the CMO, this meant a huge shift.

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The Top B2B CMO Challenges

LEADership

Before the program drained any further resources in time and money, I swallowed hard and gave it to the CMO, “This is not working; it’s actually failing pretty badly. But as a CMO, that isn’t enough to demonstrate increased engagement and quality lead generation.

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Fractional CMO: The Ultimate Guide to Hiring an Outsourced Marketing Executive

Pearl Digital Marketing

The world today is such that a lot of products and services can be had on demand. Some start-ups, as well as companies undergoing rapid growth and transformation, have also made use of on-demand, outsourced expertise. What is a fractional CMO? What does a fractional CMO do?

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Introducing…The CMO Nation!

Marketo

Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. We already have several exciting things in the works that you can look forward to on CMO Nation. Introducing…The CMO Nation!

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Chief Revenue Officer – Friend or Foe to the CMO?

Ledger Bennett

So in principle, the CRO should be a great ally to both the CMO and Sales Director, because their aim is simply to help make your departments even more effective. The CMO is usually not so fortunate. A CRO’s role is clearcut, the CMO’s role simply isn’t.

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Rise of the CMO in Higher Education

Fathom

Note: This article contains adapted excerpts that originally appeared in Fathom’s “ EDU Standard: The CMO Edition.” As a reference point, Indiana University, Northwestern University and Lynn University have all made noteworthy first-time CMO hires in the last 2 years.

Business Leaders Not Satisfied with Marketing Success Metrics

ANNUITAS

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here. Or, what type of CMO are you ?

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