KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. How do B2B marketers build trust in today’s digital marketing environment? What does this mean for B2B marketers? Comprehensive Company Information.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Over time, it looks something like this: It’s a browser-based content management and web development system.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Industry CMS 118

Top Rank Marketing

AUGUST 16, 2023

I worry those marketers [focusing solely on performance] are setting up their companies for irrelevance in the future by focusing on that short-term performance hit but not creating that long-term brand awareness and relevance,” said Anteriad CMO Lynn Tornabene. That doesn’t mean shying away from demonstrating marketing’s impact.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Martech

MARCH 18, 2022

The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Well, it is possible to know which half, according to Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing.

ROI 127

ROI Paid Search Agency Advertising Agencies Planning 127

Martech

FEBRUARY 2, 2024

Terms like “”content,”‘ “email” and “digital”‘” were frequently mentioned. Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?”

Marketing AI 110

Marketing AI Marketing Management Marketing Automation Services Planning 110

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Content Marketing Will Get Smarter.

CMO 205

CMO Gartner Budget Programs Spending 205

Content Standard

MARCH 20, 2018

A documented content marketing strategy is what separates the most successful content marketing programs from the banal rest. Upon hearing this, many marketers today breathe a deep sigh of relief. It may even be the difference between a content marketing success. and failure. Know Your Framework.

Enterprise Management 76

Enterprise Management Work Management Marketing Strategy Marketing & Strategy 76

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. Dig deeper: Marketing collaboration and experimentation in action. “As

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

Webbiquity

FEBRUARY 16, 2016

B2B product marketing budgets are expected to increase on average 3.1% next year–but budgets for B2B services marketing are projected to grow nearly 7%. ( The CMO Survey ). However, spending on digital marketing specifically is projected to rise 14% for B2B products and 20% for B2B services in the coming year. (

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. The Significance of Content Marketing. The Promise of Marketing Technology. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. 74 percent of marketers intend to increase spending on influencer engagement in 2015 to bolster their business’ bottom line and brand reputation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Content Standard

APRIL 30, 2015

Skyword’s clients and prospects often ask us about selling content marketing within an organization. Even when smaller programs show meaningful results, there’s a certain art and science to how to communicate those business gains across the enterprise—all the way up to the CMO. Know Your Audience. Recognize the Need.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Planning 40

LEADership

MAY 5, 2014

I have been in more than a few meetings and discussions lately where senior marketing managers and sales people are admitting their fear of this unknown concept. Why is it suddenly so important to have a stellar product when all this time, stellar marketing and stellar sales is all that you needed to drive growth? The post HELP!

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Biznology

APRIL 10, 2017

As this conversational model of human-computer interface takes hold, we’ll need to rethink how we use video in marketing. We’ll need to produce chatbot-ready video content. Video content marketing today. Source: Vidyard. ” First of all, is this person on a “buyer’s journey?

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives.

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

Marketing Interactions

OCTOBER 15, 2021

This said, the focus of this post is on marketers earning a leadership role in Revenue Operations. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). Edelman/LinkedIn ). B2B Research 2022 CMI ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Martech

OCTOBER 6, 2022

In a presentation, he described Welcome as “the heart of the Shell brand digital ecosystem for all of our content marketing in Corporate Relations…” It’s serving a behemoth here, a company with 80,000 employees spread over 70 countries. He discovered that 90% of content was never found by Google.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Digital Experience Platform 97

Adobe Experience Cloud Blog

JULY 7, 2014

Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Design your content programs to be measureable.

ROI 48

ROI Content Marketing B2B Thought Leadership Multi-Channel 48

KoMarketing Associates

DECEMBER 9, 2013

Seventy-four percent of marketers surveyed said their Facebook budgets now include Facebook ad spend and 56% believe their Facebook ad budgets will increase over the next year. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. CMO Club’s CMO Impact on Customer Experience.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. It’s no surprise that marketing budgets continue to increase year over year as marketers become directly responsible for revenue generation and customer-facing efforts. Content Marketing is Gaining in Importance.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Harvard Business School) Without question, B2B marketing is both art and science.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Hinge Marketing

DECEMBER 23, 2014

One thing all of these changes have had in common is that they directly affect all industries and anyone involved a firm’s marketing. Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. Be wary of vendors offering SEO services for just a couple hundred dollars.

CMO 48

CMO SEO Service Mobile Marketing 48

Content4Demand

OCTOBER 15, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Marketers need all three, working together, to be successful.

Intent Data 83

Intent Data Intent Intent Signal Account Based Marketing 83

Content4Demand

SEPTEMBER 24, 2021

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. Informing Content Based on Interest. This would also be a situation where you know which data is being consumed by the buyer.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use.Â

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Twitter wall at Opticon.

Digital Asset Management 108

Digital Asset Management Enterprise Management CMS Development Work Management 108

Martech

OCTOBER 19, 2021

For email platform SparkPost, email is “true to a person’s intent,” observed April Mullen, Director of Brand and Content Marketing. The marketer knows if the customer is engaging with the content, when they open the message or subscribe for updates. Marketers take for granted the value of first-person data,” she said.

Marketing & Strategy 133

Marketing & Strategy Work Management Marketing Management Lead Ranking 133

Webbiquity

NOVEMBER 27, 2018

Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers. Remind People How Useful It Is. Facebook is still, at its core, a place to share life updates and photos of friends and family.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

ANNUITAS

AUGUST 20, 2015

More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. In fact, it looks like even with consolidation by larger vendors, the different technologies will continue to increase in number and the rest may just fall under bigger umbrellas in the future.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

MARCH 4, 2014

Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. By 2017 the CMO will spend more on technology than the CIO. ”. Lattice Engines and The Funnelholic just released a fantastic eBook called The CMO’s Guide to Technology.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Ambal's Amusings

APRIL 29, 2010

" What are your goals for a certain content piece? aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. is a journalist, psychologist and content marketing specialist for professionals who want a strong presence on the Web.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Launch Marketing

AUGUST 23, 2023

What key elements should a VP of Marketing job description contain to attract top-tier candidates? Previous Experience – Former experience and general knowledge of all facets of marketing is essential.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. I posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Marketing Insider Group

AUGUST 11, 2015

Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. Marketing for the New B2B Buyer. Here’s the point: B2B buyers have never been so difficult to understand.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Today, we’re speaking with Randy Brasche, VP of Marketing at Folloze.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81