Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. You can then create segmented lists based on these profiles for hyper-targeted email communications.

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Hubspot

OCTOBER 27, 2016

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers.

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Hubspot

FEBRUARY 26, 2015

So instead of looking at your open rate, look at the clickthrough rate. 2) Facebook Likes. A Like on Facebook can be exciting. But just because someone Likes your post doesn''t mean they''re actually clicking through to your website -- which, you know, is a top reason why you''re on Facebook in the first place.

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Hubspot

JANUARY 17, 2014

For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. " That is why segmenting donors is an important fundraising tactic and best practice. Identifying ways to segment donors.

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Hubspot

SEPTEMBER 21, 2016

1) Segment your audience. Poor segmentation is one of the main culprits of low performance in a retargeting campaign. Once segmented, you can target each group with creative and content that’s most relevant to them. You can set up basic URL segments with audiences defined by specific pages they visited while on your website.

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Lead Ranking Top of Funnel Lead Scoring Tips 28

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Account and Segment Metrics. Kyle G Bradley.

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Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MARCH 17, 2014

To get you started, HubSpot has some free stock photos available for download here , here , and here ! If the connection between the two isn''t clear, it can make your post look unprofessional, and it may negatively impact clickthroughs to your content. 2) Is it relevant? Is the image relevant to the content? 4) Is it high quality?

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Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. What are your company's typical email clickthrough rates? How many "Likes" do you generally get on an individual Facebook post? But boy, has that changed. So be empowered, marketers! before making a purchase.

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Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Check it out: The GDN is one of the largest remarketing networks in the world and has over two million sites in the network, including pretty much every site in the world (with the notable exception of Facebook). 6) The High Clickthrough Rate Game for Content Remarketing.

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Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

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Hubspot

AUGUST 16, 2013

Workflows are great because they help you efficiently segment your lists and target your email content. 5) Clickthrough Rate Benchmarks. I''ve been anxiously asked for clickthrough rate benchmark data at least once a month for years. Looking at clickthrough rate is important. Everything''s still fine. You know what?

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Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. 10) Improve segmentation. Data shows that 84% of B2B marketers segment their email campaigns , but 37% say a lack of user data is a major challenge.

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Hubspot

OCTOBER 19, 2012

Facebook has 1 billion active users, according to Yahoo! Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. You can't just have your mom and uncle Like every post you put up on Facebook. Don't believe me?

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Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Similar to the point above, optimizing an email before hitting send could increase open or clickthrough rates immensely.

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Hubspot

MARCH 19, 2020

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. Leverage audience segmentation tests. The simple act of segmenting your email list to narrow your audience down to one that would find your content more relevant can have an amazing impact on your results. Do they love webinars?

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Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. If not, consider revising the offer or further segmenting your audience so recipients are truly excited to receive your postcard, email, text, or tweet. Did you segment your list based on an area of interest or expertise? 2) Know Your Numbers.

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Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Social media was all the rage, and blogging was, well, old and worn out.

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Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. But unsubscribes are most often the result of people thinking, 'This content is just of no use to me.'

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Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates.

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Moz

MAY 6, 2019

When it comes to the art of the perfect blog post title, HubSpot did some research and looked at how our own titles have performed. Headlines between 12 and 14 words are liked most often on Facebook. HubSpot performs CTA tests all the time. Headlines between 8 and 12 words are shared most often on Twitter. Probably not.

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Hubspot

NOVEMBER 20, 2014

If you''ve never used retargeting before, don''t worry -- in the following post, we''ll go through all the basics of how retargeting works, explain how you can use it to support your larger marketing goals, and even outline an example of a Facebook Ad retargeting campaign. How to Set up a Retargeting Conversion Campaign on Facebook.

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Sales Management Campaigns Top of Funnel Cost per Lead 28

Hubspot

DECEMBER 26, 2012

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. For HubSpot, an offer called, Agency Kit: How to Create Effective Ebooks for your Clients may get a great response from marketing agency owners, but it'd probably get a terrible response from the nonprofit marketers interested in our content.

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SendX

SEPTEMBER 9, 2018

Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. It takes the following things into account: Clickthrough Rate (CTR). These allow you to reach to people based on segments that Google creates, or you create. Now search for “hubspot”.

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Hubspot

MARCH 17, 2014

This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. It''ll cover everything from building and growing your email list to how to improve your deliverability and segment your marketing emails.

Email Campaigns 28

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Hubspot

JUNE 26, 2018

When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Source: HubSpot. Segment your list from the beginning by providing separate opt-in offers that pertain to each stage of the buyer’s journey. Email Segmentation. We talked about segmentation briefly above.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Convert

JANUARY 31, 2022

HubSpot: Site Search Feature. HubSpot ran an A/B/n test to see what will get people to engage more with their site search tool. Result: They did that and found version B had a 433% increase in clickthrough than version “A”. Adspresso: Facebook Ad Copy. What you can learn from this: Don’t always abide by best practices.

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Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. This one provides that you're not already making the BIG mistake of not segmenting your list. You're segmenting your list, right?) Remember, marketers: Haste makes waste! Not ideal, right?

Work Management 28

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Hubspot

MAY 10, 2013

But have you ever been curious to know what your marketing brethren are thinking as they''re drafting those blog posts, designing those calls-to-action, or segmenting that email list? Making this link font size 24 will totally improve clickthrough rate, right? No one is posting on your Facebook profile. Tweet This Thought ).

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Single Grain

JANUARY 16, 2023

The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% higher clickthrough rate than titles that are not written as questions. When it comes to PPC spend for small businesses: 28% use Google Ads, 17% use Facebook Ads, 14% use Instagram Ads. General SEO Stats. Graffiti ).

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

DECEMBER 10, 2014

Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. Write new ads and test them against proven performers to see if you can get higher clickthrough or more conversions. Twitter, Facebook, and LinkedIn allow you to sponsor updates. Estimated cost: $250. worked best for your business in 2014.

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Hubspot

MAY 15, 2013

In addition, posts with videos attract 3 times more inbound links than plain text posts, and in just one month after the introduction of visual content in Facebook Timelines for brands, engagement increased 65%. We''ll also be offering two in-person certification programs at the INBOUND conference in August.

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Hubspot

JULY 11, 2014

We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Ready to start this whole inbound thing? Let''s do it.

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Hubspot

DECEMBER 17, 2013

Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. For example, if you’re trying to gain more followers for your t-shirt company, LinkedIn ads are probably not the best option, but Facebook and Twitter might do well. expert answers?

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Vidyard

JULY 9, 2020

The HubSpot Blog. Content Management: WordPress, HubSpot , Vidyard. Nowhere else in the world except on a site like Twitter, Facebook , or LinkedIn can you go ‘viral’ and reach massive audiences—to say nothing of having an algorithm recommend your profile and content to millions of others. Image via Segment. “It

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Vidyard

JULY 10, 2020

Nowhere else in the world except on a site like Twitter, Facebook , or LinkedIn can you go ‘viral’ and reach massive audiences—to say nothing of having an algorithm recommend your profile and content to millions of others. When Facebook suddenly pivoted away from video in 2018, a flight of startups including Mic went bankrupt.

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Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

FEBRUARY 11, 2013

Just assume you know which social networks your audience populates, even if they're actually way more active in an industry specialized social network than, say, Facebook. 9) Post something to your Facebook business page every five minutes. Isn't that how you get maximum visibility through Facebook's EdgeRank algorithm ?

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