Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? Copywriters the world over shudder at the mere thought of it. A machine that writes emails, headings, landing pages, and more?! But as this copywriter—who’s very much human—will tell you, there’s nothing to fear. What is AI Copywriting?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Unbounce

JULY 14, 2020

Signed, a totally unbiased copywriter.) Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Anyword

AUGUST 30, 2021

Welcome to our tutorial covering how to create Landing Page Projects and set up Anyword’s Continuous optimization feature. Click on the assets you would like to generate text for. Once you click Create a project Anyword will then list the top 5 assets of the page in no particular order. Continuous Optimization.

Landing Pages 82

Landing Pages Optimization Classified Ads Copywriting 82

Anyword

DECEMBER 1, 2021

This distinction is especially apparent in the field of copywriting vs. content writing. At the dawn of marketing writing, copywriting was essentially the only game in town for building texts meant to attract consumers. What is copywriting? In other words, copywriting has a short-term conversion objective.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Anyword

JUNE 17, 2022

Let’s be real — no one wants to click on an ad they know nothing about, right? This is what brings in those higher CTRs and conversion rates and lower CPCs. There are a lot of different copywriting tactics you can use for your ads, but before even deciding which ones to use, you need to determine who is going to see your ad.

Copywriting 98

Copywriting Paid Search Agency Ads Optimization 98

Unbounce

JUNE 5, 2019

Testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page. Why landing pages? But the best part is that landing pages don’t require a large amount of custom design and development work.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

Anyword

APRIL 21, 2022

AI will continue to make massive strides in the fields of health care, education, transportation, and other industries, but what does this mean for the future of marketing and copywriting? So, what skills will marketers and copywriters need to focus on in order to make the most out of this evolving AI technology? Let’s dive in.

Marketing AI 97

Marketing AI Copywriting Cost Per Click Click Rate 97

Unbounce

NOVEMBER 22, 2018

We all know how effective a short, concise landing page can be. But there are benefits to building long-form pages too. For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start. Click the image above to see the full page.

Landing Pages 111

Landing Pages Examples Budget Programs Click Rate 111

Sharpspring

DECEMBER 20, 2022

The value of copywriting is not to be underestimated. If you’re utilizing copywriting best practices and your copy holds their attention for that long, you have another 20 seconds to convince them to want to learn more. On the other hand, poor copywriting discourages users from sticking around. Then present a solution.

Copywriting 82

Copywriting Practices Best Practices Case Studies 82

Unbounce

JANUARY 10, 2019

We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page. What about the landing page? Keywords in Landing Pages.

Landing Pages 145

Landing Pages Paid Search Agency Ads Google 145

PureB2B

NOVEMBER 26, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. List of Benefits.

Landing Pages 62

Landing Pages Top of Funnel Conversion Lead Scoring 62

PureB2B

NOVEMBER 26, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. List of Benefits.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

Anyword

JULY 19, 2021

SEO copywriting is not easy and has lots of rules, but it is absolutely necessary. You’ll find SEO behind many essential parts of online marketing, from eCommerce product descriptions to landing page copy to the meta tags that Google looks up in response to a search. Landing Pages. Product Descriptions.

Copywriting 52

Copywriting Marketing AI SEO Landing Pages 52

Anyword

JULY 27, 2021

If you are new to copywriting, perhaps you are all eager and ready to become the Shakespeare of marketing prose. We’ve outlined for you the “Four Classic Copywriting Formulas,” used by efficient marketers all over the Internet, to help reduce time spent staring at blank pages. Click here to discover Anyword.

Copywriting 63

Copywriting AIDA Marketing AI Best Practices 63

Convert

JANUARY 16, 2023

And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness. What is Direct Response Copywriting? Direct response copywriting compels the reader to take action now.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Anyword

AUGUST 26, 2021

At each level, the ad copywriting style needs to change. As you will discover below, it takes a lot of skill and effort to generate the right type of sales funnel copywriting at each stage – unless you are aware of one important shortcut! Obviously, great ad copywriting skills are a must for this type of entrance into the sales funnel.

Top of Funnel 52

Top of Funnel Copywriting Funnel Advertising Advertising Funnels 52

Unbounce

JANUARY 13, 2022

Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. of landing pages had more than 500 words of copy. So get a step ahead. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. It can become a valuable part of your social media and email campaigns.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

LeadSquared

JANUARY 30, 2017

Landing page optimization means constantly improving the landing page for conversions. It is usually done by improving design, copy or adding psychological triggers to the landing page, which will prompt the visitors to fill the form on the page. What’s the ultimate goal of your landing page?

Landing Pages 52

Landing Pages Optimization Urgency Marketing Banners 52

Anyword

MARCH 10, 2022

On a landing page, there’s more flexibility to write a headline that favors wit over context and explanation. That being said, a headline that works for the landing page may not be the best choice for the corresponding social ad. Peak your reader’s curiosity and interest before they even click. Ask questions.

Copywriting 52

Copywriting Lead Scoring Lead Ranking Advertisements 52

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers. Define and Discover Your Target Audience.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. It will also help your sales team increase customer conversion rates and minimize the cost of acquiring new customers. Engagement rates. Email open rates. Copywriting. Behavioral data.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Anyword

MAY 16, 2022

When marketers or copywriters have unclear, weak (or even multiple) CTAs, it becomes confusing or off-putting for the audience. Your audience responds best when they can clearly visualize or understand what to expect when they click on content (if they should decide to click). Landing Pages. Strong Action Verbs.

Copywriting 90

Copywriting Landing Pages Urgency Marketing CTR 90

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Here’s the good news: You can take action to lower your bounce rates (and, therefore, raise your conversion rates).

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Convince & Convert

JANUARY 8, 2016

It’s our fourth annual copywriting contest, and the MarketingExperiments blog has partnered with Convince & Convert for this year’s copywriting challenge. Clickthrough Rate (from 2015/historical data): 1.77%. Rate the appeal and exclusivity for each Focus. CR rates nearly 4,000 products and services each year.

Copywriting 86

Copywriting Clickthrough Marketing Report Advertising Agencies 86

Unbounce

NOVEMBER 18, 2021

Yes, this means prioritizing testimonials on web pages and landing pages, but Raise Craze has also taken the “social” aspect of social proof to the next level. Lean on Landing Pages. The trick is using that traffic in a meaningful way —and that’s where landing pages enter Raise Craze’s funnel.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

PureB2B

JANUARY 2, 2020

9 Ways to Increase Landing Page Conversions. The landing page is a key piece of the puzzle for both SEO and sales funnels. For SEO, Google Brain ranks your page depending on how long people stay on the landing page. However, on the landing page, everything depends on the company itself.

Landing Pages 48

Landing Pages SEO Paid Search Agency Top of Funnel 48

Unbounce

JULY 22, 2021

Hmm, yeah, not exactly someone with conversion rates top of mind.). When it comes to building landing pages, you’re not doing it for the journey, are you? Smart Builder is our new AI-powered landing page builder that uses over 10 years of data (that’s 1.5 Build a Landing Page With the Team You Never Had.

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

The Point

OCTOBER 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate.

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Anything Goes Marketing

OCTOBER 13, 2008

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). It's Canadian Thanksgiving up here today and I'm all about giving back. Here's why: a.

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Unbounce

MARCH 10, 2022

When you start using it, you can have your clients connect their ad accounts in a few clicks so you can reduce the number of back-and-forth emails usually involved in the onboarding steps. Unbounce is a conversion intelligence platform made to help you build landing pages that convert for your clients. . QuickMail.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Anyword

JANUARY 12, 2022

It’s been a long-standing debate in the world of copywriting , but now’s the time that we settle the score for good — or at least try to. As things are more digital now, long copy comes in the forms of dense sales landing pages and blogs that are usually up to a thousand words. might sound a little different.

Copywriting 97

Copywriting Best Practices Advertorials Paid Search Agency 97

Anyword

AUGUST 12, 2021

In this blog series about copywriting formulas , we have examined so far the PAS and the 4 Cs in depth. This formula is ideal for giving the audience a bit of a push to buy a product, click a link, or whatever action you have in mind as a conversion. Find out in our 10-minute copywriting webinar this Wednesday!”. Ultra Specific.

Copywriting 98

Copywriting Urgency Marketing Lead Scoring Lead Ranking 98

Directive Agency

MAY 7, 2018

Today, we’re going to talk about 3 reasons why you need a B2B copywriter. Landing Pages. Now, the first reason that you need a B2B copywriter is for your landing pages. Now, the first reason that you need a B2B copywriter is for your landing pages. Let’s dive in. We got you.

Copywriting 40

Copywriting Video Marketing Landing Pages B2B 40

Anyword

MARCH 24, 2022

So how does that help marketers with their copywriting? Since AI writers are trained to produce content that sounds natural to both the human eyes and ears, more and more marketers are using AI copywriting as a way to streamline their campaigns. That’s where AI copywriting tools come into play. Social Copy.

Marketing AI 52

Marketing AI Copywriting Generation Landing Pages 52

Martech Advisor

APRIL 6, 2020

For instance, an e-commerce marketer who is a conversion rate optimization (CRO) expert, needs to have a solid grasp of copywriting, design, and analytics as they’ll exactly know what to tweak to boost the conversion rate of the e-commerce store. Content Marketing and Copywriting. Conversion Rate Optimization (CRO).

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Vision Edge Marketing

DECEMBER 7, 2021

You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness, and/or it Is no longer aligned with your company brand, or your latest product offerings. You land on a high-ranked website and start clicking and reading.

Design 214

Design Work Management Marketing Management Planning 214