Velocity Partners

DECEMBER 13, 2023

If you have an ABM strategy, I’d bet my last stinkin’ dollar you made it in one of two ways. Both approaches make the same mistake – they treat ABM as a second-class citizen – either as an entirely separate discipline or as an isolated offshoot from your everyday marketing activities. Most ABM campaigns are too narrow.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Zero-party data leaves less room for error, since your audience intentionally hands over this information.

ROI 219

ROI Webinar Metrics Privacy Content 219

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 305

Thought Leadership Enterprise Management Work Management Marketing Management 305

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. You know the ins and outs of what makes your product awesome. Sound right? High Value.

Sales Qualified Leads 358

Sales Qualified Leads Lead Scoring Lead Ranking Leads 358

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. We have decided to focus on the intent of the email and how well that is conveyed, imagery, design, brand alignment, and the copy used to persuade the reader to take action.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 191

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 191

FMG Suite

MARCH 1, 2024

Yes, advisors who want to market well need a well-designed website, an engaging social presence, and responsive communications. That’s why I’ve come up with five of my favorite lead-generation strategies to help you discover new or unexpected ways to attract ideal clients. The more specific they are to your audience, the better.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

Choozle

OCTOBER 22, 2021

Many of us have been here before—It’s the beginning of Q4, and you’ve just been tasked with auditing your current media vendors and researching alternative options for the upcoming year. The answer to those stuck with this dilemma is more and more often coming back to one solution—move to self-serve. Where do you start?

Work Management 70

Work Management Marketing Management Advertising Agencies Advertisements 70

LeanData

NOVEMBER 17, 2022

In one example, she showed an automated sequence for high-priority leads that have been assigned a 10-minute service level agreement (SLA). Due to LeanData’s extensive partnerships , Maxey has access to best in class technologies. Most B2B companies work hard to create the best possible buying experience.

Webinar Metrics 52

Webinar Metrics Demand Stats Act-On 52

Sprout Social

AUGUST 16, 2023

Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat. Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses.

Work Management 73

Work Management Marketing Management Social Media Service 73

Hubspot

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Seismic

NOVEMBER 9, 2020

In our prior blog post, transforming sales teams in financial services (part 1) , we discussed the challenges Financial services firms face in delivering a best-in-class client experience. That’s what 250+ financial services trust Seismic. Many firms understand the importance of experience.

Work Management 98

Work Management Service Class Verticals 98

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Class is not in session! We’re doing that in my business and it works well.

Marketing AI 128

Marketing AI Email Marketing Planning Work Management 128

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Optinmonster

APRIL 20, 2020

Figuring out how to market an online course so people actually show up. Things to consider before creating your digital class. 12 techniques for marketing your course. 3 email service providers for your email marketing strategy. It’s time to learn how to create and market an online course.

Course 95

Course Work Management Marketing Management Class 95

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. Yet, their content marketing plan relied on handing off leads to the sales team to close deals and open new accounts. What asset classes were right for them?

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Choozle

OCTOBER 22, 2021

Many of us have been here before—It’s the beginning of Q4, and you’ve just been tasked with auditing your current media vendors and researching alternative options for the upcoming year. The answer to those stuck with this dilemma is more and more often coming back to one solution—move to self-serve. Where do you start?

Work Management 52

Work Management Marketing Management Advertising Agencies Advertisements 52

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Brant Skogrand, Skogrand PR Solutions Earlier this year, I was introduced to Zoom.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Zoominfo

OCTOBER 20, 2021

Think about it, how many times have you found yourself stuck on a work task and turned to the internet for assistance? Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. At HR Whiplash!,

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

MeetingOne on Webinars

AUGUST 27, 2019

Do you know where webinar marketing really begins? Before the emails, the social posts, the online ads…you have to create a compelling webinar title! Your webinar title has to be catchy – even spicy! Audiences immediately need to know: Who is it for? Knowing what works is vital.

Webinar Metrics 56

Webinar Metrics Long Tail Marketing Training Keywords 56

Aberdeen

NOVEMBER 4, 2021

The world of cybersecurity is an increasingly important, yet complex space for many, but for others like Derek Brink, Vice President and Research Fellow for Information Security and IT GRC, it’s just another day on the job at Aberdeen/SWZD. . This is also the community that consumes the research, in the form of reports, webinars, and so on.

Class 52

Class Work Management Enterprise Management Best Practices 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 110

Social Media Training Course Resources 110

Martech

NOVEMBER 3, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Great agile marketers have one thing in common—a true team mentality; they’re not just a bunch of people forced to work together. An agile marketing team needs to understand what game they’re playing and how they can win.

Webinar Metrics 94

Webinar Metrics Work Management Class Marketing Management 94

Optinmonster

FEBRUARY 6, 2023

Versatility: Digital products can take many forms, such as e-books, courses, software, music, and more. Continuous income: Digital products can generate continuous income through recurring billing, such as yearly software licenses or monthly membership fees. Software These are programs that can run on a computer or mobile device.

Examples 91

Examples Product Work Management Marketing Management 91

Online Marketing Institute

JULY 20, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The Click here for Part II.

Work Management 52

Work Management Training Marketing Management Class 52

Seismic

DECEMBER 12, 2022

Customer service leaders are facing a complex set of challenges. Add growing call volumes, customer preferences, and economic uncertainty to the mix, and it’s easy to see why it’s such a pivotal time for customer service teams. This starts with customer service training and coaching. Dynamic and engaging microlearning.

Training 52

Training Work Management Service Correlation 52

FMG Suite

MAY 11, 2021

Our past webinar, Engaging Audiences Digitally , featured three great panelists; Rob Schultz, Founder of NFW Advisor y ; Christine Lazo, Director of Operations at Hedeker Wealth ; and Elizabeth Leventis, F ounder of Arrow & Bow Wealth Management. Learn what marketing strategies work for them to generate new leads.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Contently

NOVEMBER 29, 2021

‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month. “To McBroom allegedly failed to show for webinars and private chats he’d promised as part of the course. Social media management will be a $41.6

Social Media 211

Social Media Media Viral Marketing Class 211

InsightSquared

SEPTEMBER 21, 2020

There are a million details, months of work, huge investment in both capital and resources. Your launch should support the company strategy and vision. We are helping to define the Revenue Intelligence market, by launching the most complete platform within it. But they didn’t align on strategy and outcomes.

Product 156

Product Marketing Automation Services Work Management Top of Funnel 156

nDash

MARCH 7, 2022

Optimized Process Management . Our team of four content marketers use nDash to source freelance writers for all kinds of content — from weekly blog posts to longer-form content like eBooks,” Aaron explained. nDash has also been helping us develop webinars. It feels like personalized, concierge service.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Product 52

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The

Social Media 52

Social Media Work Management Marketing Management Class 52

Online Marketing Institute

JULY 24, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Class 52

The Customer

FEBRUARY 10, 2023

I’ve watched myriad webinars on all things Web3. But when the DPAA — the trade association for Digital Out Of Home — held its annual Global Summit this past October on using OOH in their omnichannel mix, the capacity crowd got an unexpected masterclass on marketing in the metaverse. That’s Part 1 of going phygital.

Paid Search Agency 98

Paid Search Agency Work Management Marketing Management Advertising Agencies 98

Martech

MARCH 31, 2023

Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. And don’t forget to learn about the skills of those you work with. They typically have websites, newsletters, podcasts and webinars. These are worth following.

Work Management 91

Work Management Marketing Management Training Vendors 91

Allocadia

APRIL 8, 2019

There‘s a little secret most marketers know, but don‘t talk about. According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Just one in three marketing decisions is data-driven. Better budgeting and planning are critical to improving marketing performance.

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40