Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This is a huge mistake as a worthwhile video strategy doesn’t end at the top of the funnel if you’re trying to realize ROI.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Optinmonster

FEBRUARY 6, 2023

Passive income: Once you create a digital product marketing funnel, that funnel can earn money on autopilot without any further effort from you. Digital products are a useful lead generation strategy for service-based businesses. They’re especially good for generating leads for higher-ticket services.

Examples 91

Examples Product Work Management Marketing Management 91

Only B2B

NOVEMBER 28, 2019

But then if it were, every B2B marketer would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. Creating a successful demand generation plan is not easy.

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

Allocadia

APRIL 8, 2019

There‘s a little secret most marketers know, but don‘t talk about. According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Just one in three marketing decisions is data-driven. Better budgeting and planning are critical to improving marketing performance.

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Optinmonster

JANUARY 19, 2023

Membership websites are often touted as an easy way to monetize your content and generate leads for your business. Membership sites are great for increasing traffic, website engagement, lead generation, and revenue for your online business. The premium membership option also includes live interactive webinars.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Content Standard

JUNE 28, 2019

the marketing world was having an industry-wide internal debate about inbound versus content marketing, and which practice serves the other. HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound. That got me. ” Image attribution: Kelsey Chance.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

Contently

OCTOBER 4, 2016

Why else would we all have to sit through those boring driver’s-ed classes? Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. Optimized for lead gen. How exactly does it work?

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Two minutes in the pool. And tens of millions of dollars in new pipeline.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. Register for the webinar here: [link]. How did you get started in the advertising/marketing/data industry? B2C marketing space?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Only B2B

NOVEMBER 28, 2019

But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. We don’t think so.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Each Zoom room had an IABC board member to lead a discussion that touched on various topics.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

NetLine

JUNE 12, 2019

Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. These five myths could be getting in the way of a successful lead gen strategy.

Lead Gen 51

Lead Gen Account Based Marketing ABM Lead Ranking 51

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

6sense

DECEMBER 8, 2021

I think everyone can agree this year has totally upended the marketing world. It’s also had marketing leaders looking closer at what they do, how they do it and where they spend their resources (I know I have been!). This year, virtual events exploded as marketers adapted to buyers staying on their couches.

Trade Show 62

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 62

Litmus

APRIL 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations.

Email Marketing 72

Email Marketing Paid Search Agency Webinar Metrics Top of Funnel 72

Tomorrow People

JUNE 17, 2021

Learn how the 300-year-old maritime specialist has asked Tomorrow People to create and implement a wide range of marketing activities. A comprehensive marketing program. About Lloyd’s List Intelligence. Energy & Commodities. Each will discuss the latest trends, pains and events relevant to that particular industry.

Marketing Agencies 1 31

Marketing Agencies 1 Advertising Agencies Paid Search Agency Ad Agencies 31

SmartBug Media

DECEMBER 9, 2020

Rapid technological changes are making it easier for seniors to lead independent lives at home, while looming concerns over who will buy their homes makes it more difficult to move. Be sure to include both marketing and sales departments for better goal alignment. Hold webinars to nurture and educate leads.

Top of Funnel 59

Top of Funnel Webinar Metrics Marketing Management Communities 59

Hubspot

JULY 21, 2014

The marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving. When it comes to building a world-class team, they need to get creative. It’s easy for marketers to chase multiple campaign ideas and directions.

Class 28

Class Planning Allocation Enterprise Management 28

Oktopost

NOVEMBER 18, 2020

When seeking insights a shocking 75% of sales reps struggle to figure out what is valuable to work, in other words which leads/business prospects to prioritize. No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. “No So what can be done to help the sales teams?

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Leadspace

OCTOBER 3, 2019

Lead Nurturing Is…. According to Andre Pino over at Forrester Research, “ Lead nurturing is a process by which leads are tracked and developed into sales-qualified leads.” This means that they are ready and worthy of a salesperson’s time. Oh, and the next time someone asks you, “what exactly is lead nurturing?”

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

Zoominfo

AUGUST 26, 2021

Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. The importance of sales is self-evident, but business development is also vital to any sales organization, particularly in a struggling market.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Grew high-quality leads by 80%. Infer , a predictive sales and marketing software. Boosted our conversion rate by 86%.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

B2B Marketing Directions

JANUARY 4, 2015

We're now well into the prediction season, and it's easy to find articles, blog posts, and webinars that focus on what will happen in marketing in the coming year. Recently, I attended a webinar that featured some useful (if not completely surprising) predictions derived from solid research. In this webinar, Ms.

Planning 49

Planning Top of Funnel Lead Scoring Lead Ranking 49

markempa

NOVEMBER 1, 2011

Tweet I just got back from this year’s round of MarketingSherpa B2B Summits in Boston and San Francisco, where I provided one-on-one coaching to attendees, marketers from Fortune 500 organizations, leading private companies, and emerging businesses. You can read more about who attended here.).

Ideal Customer Profiles 120

Ideal Customer Profiles B2B Marketing Work Management Top of Funnel 120

DealSignal

FEBRUARY 1, 2024

ZoomInfo Overview ZoomInfo is a recognized player in the B2B lead generation space, known for its extensive database encompassing companies and contacts. However, its long-standing presence in the market without significant updates to its lead generation algorithm raises concerns about the freshness and precision of its data.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

The Point

JULY 21, 2016

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

SWZD

JULY 12, 2017

Hello there, From where does your company generate B2B sales leads? emedia, Sr Marketing Manager. Webinar Thoughts: Selecting B2B Marketing Channels Successfully. Hear what B2B lead gen industry expert Brian Carroll has to say about choosing your marketing channels. Watch The Free Webinar Now.

Top of Funnel 48

Top of Funnel Advertising Channels B2B Multi-Channel 48

Engagio

FEBRUARY 6, 2017

For more information on what an MQA is, check out our post: What is a Marketing Qualified Account (MQA) ? If sales does not treat each account or lead the same, why should marketing? Different Thresholds for Different Account Funnels. At Engagio, we have 3 different account funnels. Involve Sales Early and Often.

Lead Ranking 67

Lead Ranking Top of Funnel Enterprise Management Sales Qualified Leads 67

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing. LinkedIn - powering B2B Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

LEADership

JULY 30, 2013

As B2B marketers, we are continuously challenged with finding new ways to win over the customer in a highly competitive landscape. I just read this CNN news article about the new Mercedes S-Class—the closest thing yet to a self-driving car. Here is a quick list of the B2B lead generation tactics that are working today.

Lead Ranking 40

Lead Ranking Lead Generation Lead Scoring Tactics 40

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

6sense

AUGUST 28, 2021

I think everyone can agree this year has totally upended the marketing world. It’s also had marketing leaders looking closer at what they do, how they do it and where they spend their resources (I know I have been!). This year, virtual events exploded as marketers adapted to buyers staying on their couches.

Trade Show 48

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 48

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Launch Marketing

FEBRUARY 2, 2018

Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48