Marketing Insider Group

JANUARY 11, 2023

Quick takeaways: Consistency across each marketing channel is critical for a successful multi-channel marketing strategy. Multi-channel marketing challenges can be multi-faceted, and also contain multiple avenues of possible solutions. Customer Support & Experience. Challenge #4: Lack of insights.

Multi-Channel 223

Multi-Channel Advertising Channels Work Management Marketing Management 223

Brandpoint

MARCH 30, 2020

Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. Creating frequent, short and readable blogs is much more effective than irregularly publishing long blogs. What do they care about?

Personalization 114

Personalization Branding Brand Identity Content Marketing 114

Content Marketing Institute

NOVEMBER 24, 2017

Editor’s note: You may have missed this article when CMI published it last year. Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? Content marketing strategy as a sub-discipline.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Content Marketing Planning 110

ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. The content you produce may travel around the world… literally. And great content knows no geographic borders. These basic principles , based on a global study, summarize the trends that content marketers worldwide have observed.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Marketing Insider Group

JULY 13, 2015

Very few content marketers hit a home run each time they step up to bat. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Marketing Insider Group

JUNE 1, 2015

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. Very few content marketers hit a home run each time they step up to bat. Not Documenting Your Content Marketing Strategy .

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Marketing Insider Group

MAY 11, 2020

Building your online presence with content marketing is essential to surviving in the post-coronavirus world. Expand Your Customer Base and Build Trust Online. Small businesses serving customers face-to-face in their local area are the ones who have suffered most from lockdowns. Find the Right Technology. Source: [link].

Digital Transformation 296

Digital Transformation Lead Ranking Thought Leadership Trust Marketing 296

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google is more likely to categorize such content as “unhelpful,” leading to lower rankings.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

KoMarketing Associates

MARCH 10, 2020

As marketers look ahead to the coming months, digital video and mobile appear to be leading the way in terms of areas of investment, according to new research. Integral Ad Science recently published its “Industry Pulse Report 2020,” and statistics showed that organizations are expected to spend close to $41.76 This is a 20.8%

Mobile Marketing 157

Mobile Marketing Marketing Report Video Marketing Planning 157

KoMarketing Associates

APRIL 30, 2020

Although marketers have a wide array of data at their fingertips, new research shows that not all of them are confident in the accuracy of this information. However, 28% of current customer/prospect data is suspected to be inaccurate in some way, according to the respondents. Leading Marketers and their Data.

Marketing Report 156

Marketing Report Analytics Statistics Class 156

Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. 06:45): Content Marketing Master Classes – Our multi-city U.S. Show details. (00:01):

Budget Management 82

Budget Management Stats Spending Content Marketing 82

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Chan Kim and Renee Mauborgne. Aha,” I said.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. But now I wondered: were our customers secret SEO wizards? They were not.

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Webbiquity

NOVEMBER 17, 2022

No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy. A landing page is a chance to create a new customer or potential customer. What is a Landing Page?

Landing Pages 201

Landing Pages Optimization Conversion Rate Lead Scoring 201

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Except it just ain’t so.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Biznology

SEPTEMBER 11, 2017

Lead this with an exponential growth publishing platform that people and companies need if they are going to rise again, to reach the top. Examples of today’s disruption opportunity: the middle class decline. The middle class is another example. Grow it until you lead the publishing industry. Does that include you?

Cable 169

Cable Class Mobile Advertising Amazon 169

Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 11:38): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training.

Paid Search Agency 77

Paid Search Agency Ads Content Marketing Content 77

Content Marketing Institute

NOVEMBER 4, 2017

09:10): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. 09:40 ): A content marketing love letter. Source: Content Marketing Institute ). (18:38 27:09): LinkedIn considering push into original content.

Paid Search Agency 87

Paid Search Agency Research Advertising Agencies Content Marketing 87

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Marketing Insider Group

AUGUST 5, 2020

Those who meticulously planned out their marketing activities based on what they knew at the start of the year found themselves needing to scrap their plan and start from scratch. The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. But some things are certain.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. NewsCred is a leading enterprise content marketing company in the world.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Alumni Status: Access to a network of alumni clubs.

Course 113

Course Paid Content Marketing Analytics Tools Work Management 113

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The

Social Media 52

Social Media Work Management Marketing Management Class 52

ClearVoice

JUNE 5, 2020

For even the most seasoned of content marketing professionals, letting go of the comforts and protections of an employer and setting out into what feels like a sea-of-unknowns is a terrifying jump. Becoming a full-time freelance content marketer. Sounds like a lot, right? But luckily, we are here to help.

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Parse.ly

OCTOBER 22, 2019

To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. For the less masochistic, tackle one per week to get a master class in content creation in less than three months! Binge listen to them at 1.5x speed like I did, which honestly, I don’t recommend.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Biznology

OCTOBER 16, 2017

Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. People do the thinking and decide their futures, with publishers assisting them every step along the way. Filter each person and situation. .

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Marketing Insider Group

JULY 14, 2021

They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. Lead magnets capture contact information by offering something in addition to your regular website content. Image Source. E-Books or Whitepapers.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The But don’t leave that to chance.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Outgrow

MAY 23, 2022

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. Focusing on doing one thing really, really well.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Contently

FEBRUARY 22, 2023

Run contests that encourage customers to create short videos. Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer. Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Biznology

AUGUST 28, 2017

That’s what’s happening to publishing, and leading publishers will stay in upheaval until they adjust. But when publishers explore new roads they discover big new disruptions of their own. Imagine a world where exponential growth publishing helps every person rise by becoming as capable as the best person on Earth.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168