census industry survey Studies Related Topics 
B2B Marketing Directions
MARCH 12, 2023
(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing.
Martech
MARCH 8, 2023
However, our 2022 Salary and Career Survey does offer some martech-specific data: Women earn an average of 30% less than men in martech jobs at all levels. Gender diversity in tech leadership fell from 86% in 2020 to 59% in 2021, according to a BCG study of the pandemic’s impact on female leaders in technology. Why we care.
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Martech Advisor
DECEMBER 6, 2019
The process studies the target market's interest in the company's products and services. It's usually done via product testing, focus groups, and surveys. These may include public data, labor statistics, census data, or other public documents. Study Your Competition. Conduct Rewarding Online Surveys.
Martech
MAY 6, 2022
That doesn’t give you much time to study your numbers, to think about what they mean in the long run, or how you could use them to improve or expand your email program. Two recent surveys primarily of UK email marketers show the wide range of treatments email reporting receives. Time spent on email marketing is increasing slowly.
Moz
JUNE 28, 2020
In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. Census , colleges and universities , the WHO , and the TSA. Publicly available data. Some examples include data from the CDC , the U.S.
Moz
JUNE 28, 2020
In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. Census , colleges and universities , the WHO , and the TSA. Publicly available data. Some examples include data from the CDC , the U.S.
Hubspot
JULY 13, 2018
In some circles, market research is a catch-all term for asking the industry what it wants. "Do Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers. Do we know what the demand is for this product? Interviews.
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