Act-On

JUNE 13, 2024

Multichannel marketing is frequently used for new customer acquisition but is often overlooked as a strategy to increase customer retention. So, if you’re looking to boost retention efforts, cross-sells, and upsells, we’ve shared our favorite multichannel marketing customer retention strategies to jump-start your efforts.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Email Marketing Will email marketing still be relevant in 2023?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

nDash

OCTOBER 21, 2021

Audiences want to see proof no matter how often you promise to deliver specific solutions using concrete strategies. Case studies are an excellent way to deliver that proof. What is a Case Study? Marketers include them in content strategies to promote products or services to their target audience.

Case Study 52

Case Study Case Studies Studies Work Management 52

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Customers appreciate, and in some cases, have a high demand for content personalization. Executing personalization strategies can have a significant impact on conversions and revenue. Quick Takeaways.

Marketing & Strategy 277

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 277

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Rev

JULY 8, 2019

With tutorials spanning from makeup-how-tos to quick and efficient oil changes, it’s easy to see how a person can learn at home with the extensive catalog of teaching videos that exist in the YouTube universe. Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. You’re on the video bus.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Binary Demand

MAY 27, 2024

This is where lead nurturing solutions comes into play, serving as the essential strategy that facilitates engagement and customer conversion. In this article Introduction B2B Lead nurturing definition Lead nurturing examples lead nurturing case-studies Conclusion [ps2id id=’definition’ target=”/]What is B2B Lead Nurturing?

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Don’t overlook video in your strategy. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Is it relatable, funny, or engaging?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Webbiquity

NOVEMBER 28, 2023

As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. What is B2B Sales Experience?

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

JANUARY 27, 2020

A content strategy? That’s the power of a robust content strategy. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. Give me a break, you say.

Startups 324

Startups Marketing & Strategy Marketing Strategy Content Marketing 324

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. What does a “good lead” look like anyway? What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? The value of video content goes beyond just attracting new eyes to your latest product or service.

Video Marketing 138

Video Marketing Content Paid Search Agency Planning 138

Biznology

JUNE 4, 2018

The need for mid- and late-funnel video for sales enablement. In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Source: SAVO Group.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. There are a number of tactics you can implement, but the two we’ll focus on here are webinar production and video marketing. Webinar Production. Determine the best day and time to hold your webinar. EST webinar.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 98

Work Management Webinar Metrics Marketing Management Software 98

B2B Digital Marketer

MAY 23, 2024

Strategies for scalable go-to-market processes. The role of continuous innovation in market strategies. 11:47 – 15:52) Role of senior marketing leaders in ensuring scalable processes and the importance of lead scoring and effective marketing strategies. (15:53 Techniques to enhance the customer journey and retention.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 52

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The With its campaign hashtag “#LiveUnlimited?”

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

ClearVoice

MARCH 17, 2023

You research for weeks, weed through data, scour case studies, and find all the best statistics to create a massive guide. You just know your audience is going to love this. The fallout may be in your distribution strategy. No one sees your great content because it is not getting to where your audience is.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 116

FunnelEnvy

MARCH 18, 2024

In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Heinz Marketing

MARCH 12, 2019

We’re now four weeks into the Road to Webinar Success! After having covered Panel Webinars , Webinar Operations , and Internal Alignment , it’s time we shift our focus to using webinars to build an ABM program. Why should you use webinars to build your ABM program?

Webinar Metrics 60

Webinar Metrics Account Based Marketing ABM Ad Building 60

Madison Logic

JUNE 5, 2024

Offering webinars that align with a product release is one way to add more in-depth insights to your new product. But within an account-based marketing (ABM) strategy, your expansion campaigns don’t necessarily depend on your pricing model and product verticals to classify as a cross-sell or upsell. Courtesy of Madison Logic.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Vidyard

JUNE 29, 2015

And, since you’re a savvy modern marketer, I’m sure you’re using video in your marketing strategy. After all, more than 70% of marketers report that video converts better than other content types, according to Demand Metric. Gone are the days when video view counts were counted as a worthwhile metric.

Case Study 50

Case Study Case Studies Lead Ranking Lead Scoring 50

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129