Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. That means creating more personalized experiences with greater ease and efficiency. . Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Otherwise, everything’s ephemeral.

Social Media 80

Social Media Social Marketing Media Planning 80

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Biznology

JUNE 6, 2012

No one goes looking for white papers. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Case Study: IBM SmartCloud. One of the best ways to do this is to build a site map file off of the root directory of your site or microsite.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Online Marketing Institute

DECEMBER 5, 2011

True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). For instance, when visitors referred from the curated site download white papers at the company site, they become a lead, which marketers can track through the sales funnel.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

BenchmarkONE

NOVEMBER 21, 2019

3% say it’s case studies. 2% say it’s white papers. 1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards. Here’s what marketers say is their top-performing content type: 11% say it’s organic social media posts. 10% say it’s website content. 5% say it’s videos.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

SugarCRM

DECEMBER 11, 2013

Microsites. White Papers. Case Studies. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. J- Jump Page. When these pages aren’t optimized to its fullest, bounce rates increase, and conversions decrease. V- Variety of Content.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Biznology

FEBRUARY 23, 2015

Here are 15 B2B case studies. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Marketing Insider Group

JANUARY 28, 2015

In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have. Finally, Rent the Runway launched a microsite dedicated to its user-generated content. Join us for our next webinar on February 4 where we discuss what we learned from our own content marketing case study.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. The variety of content brands need has increased exponentially—social video, animated explainers, blog posts, data visualizations, video case studies, interactive tools, white papers, infographics, and more.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. White papers — Discuss industry trends and challenges, and solutions. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 18, 2018

Case Studies. Microsites. For content creators, this means there should be website content (blogs, videos, case studies, white papers) that are easily accessible and get straight to the point. There is simply no denying the power of digital marketing and the reach of the channels that comprise it.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

WebMarketCentral

DECEMBER 6, 2007

That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

ClearVoice

JULY 12, 2022

Case studies. If you find case studies boring, you may not be doing it right. Today’s case studies combine customer testimonies with data proving ROI and wrap it all up in a compelling brand story. White papers. What’s a white paper? What are you doing with all of that information?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Case studies. Microsites. Microsites. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Presentations. Product data sheets / brochures. eBooks / digital magazines. Blog posts. Checklists.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. Look at the visitors of your Case Study page, your About Us page, and your Key Solutions pages, for example. With analytics, you can study the page navigation- tracking what page prospects visit before the key page, and what page was viewed after.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Case Studies. This asset would be targeted at driving leads to the white paper asset.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Valasys

DECEMBER 20, 2019

After having registered, the partners gained access to case studies, white papers as well as an array of sales tools. Consequently, it built an interactive microsite with an assessment tool that enabled users to discover what type of marketers they are. One used to get paid with a commission for referring new customers.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Content Marketing Institute

OCTOBER 8, 2018

You’re creating a case study video. In addition to the case study video, you create native social content, an infographic, a white paper, and a microsite to tell the story as extensively as you like. It is juicy – there’s so much good stuff to be woven into a story. What do you do? The answer is a campaign.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). We’ve Got Algorithms. Who Needs Editors? Thursday, July 1, 2010. Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JULY 28, 2008

Sampling & remixing; borrowing & reshaping; appropriating & recontextualizing," in the words of the call for papers for the conference. White Papers. This unique section is a one-stop resource for articles, white papers, case studies and more on creating and maintaining a secure environment.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

ClearVoice

NOVEMBER 27, 2019

Oh, wikis are a pain. They deserve to be last. I left out wireframes just so wikis could be last.). But content types are only pieces of the larger puzzle… After all that, I know what I’m talking about when it comes to content.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Madison Logic

MARCH 25, 2022

Your messaging here should give clear reasons to choose you over your competitors by using data and stats alongside case studies from existing customers that are similar to the target account. This could be in the form of case studies, white papers, or eBooks that have been personalized to the priorities of each stakeholder.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SnapApp

JULY 7, 2017

Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . Interactive Quiz Case Study. As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. White Papers. This is a great type of content to complement your written information in blog posts and white papers.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. White Papers. This is a great type of content to complement your written information in blog posts and white papers.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168