Navigate the Channel

MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

Social Media 65

Social Media Planning Tips Media 65

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. Chances are, you’ve probably already implemented a few aspects of it into your marketing plans. . E-commerce Marketing Plan.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Free shipping, easy returns, and 30-day try at home are all part of the plan. Read this interactive content case study to know more!

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Webbiquity

APRIL 19, 2022

Social media is a great channel for community growth. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. Any Hubspot case study can serve as a great example to emulate.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. Companies can use this information to quickly create action plans aimed at better serving their customers. The post Case study: Why T-Mobile chooses Medallia for top-notch CX appeared first on ClickZ.

Case Study 74

Case Study Case Studies Studies SMS 74

Choozle

NOVEMBER 12, 2018

As part of a larger, more well-rounded marketing plan, the team at Choozle uses its own proprietary technology to test, run, and measure success with its programmatic display campaigns across the U.S. Our own marketing team is evidence that a team can scale with self-serve digital media buying. 120 average cost-per-lead acquisition.

Case Study 40

Case Study Case Studies Cost per Lead Studies 40

SWZD

MARCH 9, 2016

Case studies…personal, demonstrative, compact. Everyone is familiar with the traditional sales funnel and the use of various media platforms at the different stages in the funnel to build out your media plan. Where does the infamous Case Study fit in? Learn more.

Case Studies 48

Case Studies Case Study Studies Top of Funnel 48

FMG Suite

MAY 26, 2021

Antoine and his team actively use many of our email and social media marketing tools to stay in touch with clients and prospects. Topics included: Divorce Financial Planning. Financial Planning for Education Professionals. Financial Planning for Healthcare Workers. 401(k) Rollover.

Case Study 52

Case Study Case Studies Copywriting Traffic 52

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. However, if you do it right, this is not the case anymore. My client was planning to run a marketing campaign starting in October. Instead, SEO activities should be aligned with the marketing plan.

Case Studies 73

Case Studies Case Study Studies SEO 73

Webbiquity

MARCH 28, 2023

It can become a valuable part of your social media and email campaigns. Video is: great for boosting interaction; highly shareable and rankable; engaging on social media; and excellent for adding a human touch to your content. Coschedule features some great case studies. You can check out their Evernest one as an example.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Some people had written blog posts and were familiar with social media.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Content4Demand

FEBRUARY 7, 2020

This meeting plans to focus on frameworks and demand generation principles. The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses. 26, 9:10-9:55 a.m., Get more information and see the full agenda here.

Case Study 54

Case Study Case Studies Studies Work Management 54

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Envy

JULY 31, 2017

Step 3: Content and social media strategy. Establishing a social presence by: Continuous analysis of ecosystem content and social media activities. Creating a killer 3 month content & social media plan and executing to perfection. Social Media Skyrocketing with Overall 15% conversion to MQL. Want to be next?

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). To help alleviate the frustration, here are case studies. Do these case studies prove ROI to you?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Marketing Insider Group

JANUARY 13, 2021

Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. Managing Your Brand’s Reputation on Social Media. Countering these negatives isn’t easy.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Marketing Insider Group

MARCH 18, 2021

based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Determine a Target Audience.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

EveryoneSocial

DECEMBER 13, 2018

Typically, the discussion of using social media in the workplace is met with criticism. This approach makes sense as much of the data out today indicates extensive social media use at work. According to the Pew Research Center: 34% of workers use social media to take a mental break from work. What platform is the most popular?

Media Plans 64

Media Plans Social Media Planning Paid Search Agency 64

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Smart Social Media Content Distribution. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Marketing Insider Group

JULY 6, 2020

The same should be true of your social media pages. You can ask for follows and shares in emails, on other social media networks, and on your website. Speaking of your website, you should have clear social media icons linking to your business profiles. Plan Out Your LinkedIn Content. Case studies.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Bionic

JULY 12, 2023

In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape. We Wanted to Know More About Media Planning and Media Buying I work on the Client Success team here at Bionic Advertising Systems.

Course 73

Course Media Media Plans Class 73

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 90

Social Media Media B2B Advertising Agencies 90

The Point

SEPTEMBER 17, 2014

In support of the company’s aggressive growth plans, the marketing team set out to focus energy on increasing the rate at which raw inquiries converted to qualified sales leads, opportunities and deals. Improve deliverability and overall email performance as measured by open and click rates. .

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Have a plan but don’t over-produce. Here’s a more extensive case for live video content.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Allocadia

APRIL 3, 2019

“Because Allocadia automatically aggregates the data associated with our media buys and results, we no longer grapple with numbers that don’t add up due to human error. This has given us more confidence in our data and helps us more effectively decide where to spend our future marketing dollars.” – Erin Ashcraft, Media Operations Manager.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. However, I do feel the brand experienced a remarkable social media uplift by building content that was helpful and engaging.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ClickZ

JULY 7, 2022

However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel. When Penguin Teen first joined the social platform in October 2019, it built its social media on meeting their readers wherever they were and communicating with them. It takes time to build up an audience on social media.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

SnapApp

NOVEMBER 19, 2015

Make sure your content spreads like wildfire with a strong social media plan. And the icing on the cake of your social media plan just might be interactive content. No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. Where do I sign up? Boston Content.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54