KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. B2B companies have certainly come a long way when it comes to content marketing strategy.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>>

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. A Serviceblazer is a team builder, problem solver, and customer advocate. What is the Serviceblazer Community?

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Ask your customers and prospects where they go for information.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. However, there is a monumental piece that they’re not taking into consideration—the customer. There are countless reasons why customers should be the center of your marketing strategy, and every year the reasons get louder.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Case studies. Peer reviews. Why Customer Testimonials Work Like Magic. Social media posts.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Studies 105

Webbiquity

FEBRUARY 5, 2021

Here are six timeless strategies and tips that will enable you to optimize your conversions and stay current with changing customer needs and economic conditions. Classifying your leads into several different segments also enables you to develop copy and positioning specifically for individual use cases. Image credit: Yelp.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Vision Edge Marketing

NOVEMBER 2, 2021

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Customer acquisition and retention often depend on new solutions. In a different study, McKinsey found a strong correlation between innovation and performance.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. They help you earn a prospect’s trust, show them what life would be like as your customer, and validate that your product or service works. To build this library, you'll need case study interview questions that will surface valuable details and insights.

Case Studies 92

Case Studies Case Study Studies Work Management 92

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. The answer can make a huge difference in your sales and marketing results. Let me explain. It’s forcing them to.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Adobe Experience Cloud Blog

DECEMBER 10, 2019

In my work helping customers establish and advance Centers of Excellence across their organizations, I see how change initiatives (especially those bringing improvements to technology) can provide a beneficial “gravitational pull” to other areas where change is needed. Yes, same here. Using marketing campaigns to achieve clean data.

Case Studies 90

Case Studies Case Study Studies Planning 90

Marketing Insider Group

DECEMBER 20, 2022

Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 110

Marketing Automation Services Work Management Lead Scoring Lead Ranking 110

Act-On

SEPTEMBER 25, 2023

The sales team should be able to see how a potential customer has engaged with content in the past. The sales team should be able to see how a potential customer has engaged with content in the past. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Adobe Experience Cloud Blog

MARCH 30, 2018

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing?

WOMM 134

WOMM Peer-to-peer Word of Mouth Paid Search Agency 134

Optinmonster

JANUARY 24, 2024

That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. Consumers look to their peers to decide whether they should purchase a product or service. They want to know that existing customers are happy with your product. Ask When the Customer is Most Excited 3.

Ideal Customer Profiles 78

Ideal Customer Profiles Tips Case Study Case Studies 78

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. In this article, we’ll cover: What is Litmus Certified?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Smashmouth Marketing

OCTOBER 1, 2021

Send them a gift: This is really an excuse to get a whitepaper or ebook in front of them, but if you have some branded swag lying around, why not send it out to a prospective customer. And if you have a hard time sifting through all of those leads, you might end up letting some sure-fire sales fall through the cracks.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Marketing Insider Group

NOVEMBER 8, 2022

A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Blindly navigating your marketing strategy can cause your content to capsize. The Importance of Content Marketing.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. As businesses attempt to preserve cash flow and make drastic adjustments to their buying and spending decisions, it’s imperative that businesses don’t lose sight of the customers they’ve already won.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Content4Demand

FEBRUARY 7, 2020

Last year, I was invited to do the keynote and focused on the importance of providing a frictionless customer experience. Last year, I was invited to do the keynote and focused on the importance of providing a frictionless customer experience. The conference saw 29% YOY growth and a 4.5- out of 5-star attendee rating. Kelvin Gee, Sr.

Case Study 54

Case Study Case Studies Studies Work Management 54

Oktopost

NOVEMBER 12, 2020

This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action. In case you need inspiration, here are Linkedin’s own product pages: Campaign Manager , Sales Navigator , Recruiter , Talent Insights.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Content4Demand

JULY 2, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. Nominations Open. ET on July 16, 2021. Back to Connecting. Remember in-person events?

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Quick Links.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

The Point

JULY 17, 2017

IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. Worse yet, when sellers don’t use what marketing provides, they often spend hours every week re-creating their own content to use in customer conversations.”

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. In fact, I remember doing one of the earliest webinars at Compaq “way back” in the late 1990s.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Trade Press Services

JANUARY 29, 2024

They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. 2: Clients Existing customers who can speak authentically about what it is like to work with your company are another vital type of brand ambassador. . #2: But simply promoting a brand is not enough.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100