Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

SmartBug Media

APRIL 24, 2023

Once you have solid semi-fictional representations of your customers , you can address their pain points directly and help them understand how your solution directly solves their problems. Sometimes you are lucky and a customer will only need to visit one or two pages on your IT services before reaching out to sales.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Optinmonster

FEBRUARY 15, 2024

For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process. With dozens of beautifully designed templates you can get started, then customize as much or as little as you want. It’s a truly overwhelming process for most small businesses.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

ClearVoice

OCTOBER 26, 2022

Determine the publishing cadence that makes sense for you and stick to it. You’ll take your research and create a publishing plan. One thing to keep in mind during your content creation efforts, particularly in the awareness and consideration stages, is that your content should be about the customer, not your product or service.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

MARCH 9, 2020

For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. White paper or e-book downloads. For example, for many of our larger clients, we handle the basic SEO-driven articles they publish once or twice and week.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Stevens & Tate

FEBRUARY 9, 2023

You’ve done so by publishing a variety of different types of content addressing the awareness and consideration stages. Types of content you’ll want to offer during this stage include downloadable white papers, case studies , use cases, which show off the benefits of your products or services.

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). The B2B sales funnel depicts how prospective customers move through the buying process in stages. Middle: Here, the prospect downloads a white paper or signs up for a webinar.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Webbiquity

JANUARY 19, 2023

Additionally, B2B customers usually place an emphasis on long-term relationships, while B2C customers are more likely to prioritize convenience and cost. Decision Making The decision-making process for B2B and B2C marketing differs greatly, primarily due to the type of customer each is targeting.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. One of the main perks of using video for B2B marketing content is versatility—not to mention that businesses no longer need to spend thousands of dollars on high-end equipment to make effective, engaging content for their customers.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

KoMarketing Associates

SEPTEMBER 25, 2018

Winterberry recently published the “Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace” white paper and discovered that just 15.3 Capturing the Attention of Prospects and Customers. For instance, 48 percent of customers say that humorous ads are extremely effective in grabbing their attention.

Advertising Channels 120

Advertising Channels Case Study Case Studies Paper 120

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. For publishers, the picture is more complex with some using an advertising supported free content model and others employing either a freemium or paid subscription model.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Contently

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. At that point, hopefully , you convert your readers to your customers. You can also flip the equation to conduct a content gap audit for your published pieces. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

ViewPoint

SEPTEMBER 28, 2018

Podcasts introduce you and your products to thousands of potential customers and those that refer customers, but there are seven things you must have in mind to be a success. This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) The B2B sales funnel depicts how prospective customers move through the buying process in stages. Middle: Here, the prospect downloads a white paper or signs up for a webinar.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

SmartBug Media

APRIL 24, 2023

Once you have solid semi-fictional representations of your customers , you can address their pain points directly and help them understand how your solution directly solves their problems. Sometimes you are lucky and a customer will only need to visit one or two pages on your IT services before reaching out to sales.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

Circle Studio

AUGUST 23, 2018

Blogging provides your firm the ideal forum to regularly publish keyword-rich content and then promote it on your social media channels (see #3). Case studies. Think of case studies as an opportunity to go in-depth about a particular subject-matter expertise, using a specific client project experience as the backdrop.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Publishing a series of blog posts around interviews of industry experts and influencers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Trade Press Services

SEPTEMBER 25, 2023

Salespeople and marketers understand the best improvement comes from a deep understanding of their customers. Most importantly, adopt a customer-centric approach that demonstrates genuine interest in the buyer’s success by considering their challenges, needs and preferences.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

nDash

OCTOBER 26, 2020

Case study. Forbes Coaches Council official member, Forbes and Entrepreneur contributor on HR Transformation, Change Management, Customer Experience, Millennials, tech startups, PR/Media/Strategic Partnerships. Case study. Published author of multiple business and HR books. Case study.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

ClearVoice

APRIL 23, 2019

Case study. In brief, those are the questions to answer in a case study ( also called a success story , depending on the approach ). Some content case studies showcase the content output as the result, and that can be fine if the new prospect is purely looking at you to create content. White paper.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

nDash

JUNE 22, 2022

I help brands craft their messaging through the art of storytelling clearly communicating their messages to their customers and prospects. As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works. I look forward to writing your blogs, articles, white papers, case studies and emails.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Stevens & Tate

APRIL 5, 2021

The format of the content offers can be a multitude of things, such as case studies, white papers, forms, calls-to-action, visuals, eBooks, emails, and landing pages. If your readers know they can count on you to publish a semi-weekly blog in a specific time window, they are much more likely to see you as reliable.

Lead Generation 72

Lead Generation Marketing Qualified Leads Generation Content Marketing 72

Crimson Marketing

OCTOBER 8, 2013

48% of consumers feel more positive about brands that publish relevant content. 57% of companies have acquired a customer via their blog. Publishing infgraphics leads to an average 12% in traffic growth . Case Studies. B2B marketers rank case studies the most effective method of marketing with content.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

nDash

JUNE 22, 2022

I help brands craft their messaging through the art of storytelling clearly communicating their messages to their customers and prospects. As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works. As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

FunnelEnvy

JUNE 26, 2023

Click To Tweet Assess Platform Choices Most companies that engage with content marketing follow a similar pattern: they choose one or two platforms to create and publish content, then never think about them again. Too many businesses treat content marketing like an obligation, churning out four blog posts a month because they have to.

Marketing Budget 70

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 70

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64