How to Create an Effective B2B Case Study
MAY 15, 2018
Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? Step 2: Identify a Customer Success Story. The key at the onset is to choose a customer that represents your ideal buyer.