How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? Step 2: Identify a Customer Success Story. The key at the onset is to choose a customer that represents your ideal buyer.

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). Would a company ever publish examples of its past work that were not portrayed as highly successful?). Wittreich website case studies

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5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Here are some employee activation case studies from those who have. Starbucks’ social media guidelines state, “Let’s celebrate and share in social media what it means #tobeapartner–with each other, our customers and the world–in the ways only #starbuckspartnerscan! (do

What is a Q&A Case Study? And Why is it Great for B2B Marketing?


This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. It highlights your successes in a way that turns potential buyers into actual customers.

[Case Study] How Shockbyte More Than Doubled Their Sales Conversion Rate With Exit-Intent


Shockbyte is the largest game server host in Australia and Asia-Pacific and has hosted servers for more than 100,000 customers around the world. In fact, Shockbyte gets 52% of its sales from customers who interacted with their OptinMonster campaigns.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

B2B Case Study Best Practices: Real Results & Happy Customers


History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Within those scientific journals, a Case Study demonstrates the evidence behind the science. But wait… What is a Case Study? There is no one definition of case study research.

12 inspiring social media monitoring case studies


This means monitoring media not just from traditional publishers, but on the great majority of social sites too. Here are 12 inspiring social media monitoring case studies. They got closer to our customers and focused on how to monitor, respond, and triage conversations.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. of prospects scheduling meetings becoming customers.

The 4 Essential Elements of a Great Case Study

SmartBug Media

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Tell The Story of Your Customers’ Experience.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. Then a manager can edit, optimize and publish all posts, which appear with the author’s bio and photo.

15 B2B case studies show how content marketing drives ROI


Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses?

5 Steps to Creating Powerful Case Studies


Case studies are among the most high-impact pieces of content a B2B marketer can produce. But case studies are also a lot more labor-intensive than most other forms of written content. Related: – 5 Top Tips to Getting Guest Published.

[Case Study] DivvyHQ Helps Stackify Create Content Rocket Fuel for Growth


Global tech company Stackify publishes about 20 blog posts, case studies and articles each month from a variety of internal and external writers. Publishing a high volume of articles using a lot of different writers is hard, especially if you want to do it the right way.

How to write a social media case study (with template)

Sprout Social

Enter the case study. Social media case studies are often used as part of a sales funnel: the potential client sees themselves in the case study and signs up because they want the same or better results. What is a social media case study?

How to a Create a B2B Case Study that Boosts New Business

Hinge Marketing

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

FileNet to AWS – An 80 Million Document Case Study

Technology Services Group

As part of TSG’s ongoing efforts to assist clients move from legacy ECM systems like FileNet to modern cloud alternatives, TSG has recently published a case study highlighting how one FileNet customer was able to successfully move to Amazon Web Services.

How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]


By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. Content marketing + digital PR case study: ADT. We customized pitches for publishers by state for our initial outreach.

5 Steps for Writing a Killer Marketing Case Study

SmartBug Media

Today’s marketers have a full-time job creating content, generating leads, driving traffic, collaborating across channels, and staying in the know when it comes to understanding the ins and outs of their ideal customer—and a case study can display your success.

5 Key Elements for a Client Case Study [One-Pager Template]


A case study is an valuable content asset that mature marketing organizations should develop for use in the sales cycle. Case studies and customer success stories are vital to any mature suite of content marketing assets. Never publish without letting them review.

How to Write a Case Study: The Ultimate Guide & Template


Earning the trust of prospective customers can be a struggle. One of the best ways to prove your worth is through compelling case studies. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers.

Are You Leveraging the Power of the Case Study Effectively in Your Marketing Strategy?

Martech Advisor

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you.

15 Important Ways to Use Case Studies in Your Marketing


Most customers know that a little online research could spare them from a bad experience and poor investment of your budget. Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality.

Case Study: LeadGnome-Sourced Leads Grow Tigera Pipeline by $14.75M With A CPL Of Less Than $2.50


the category-defining Reply Email Mining web service, recently published a case study showing how Tigera used LeadGnome to acquire best-fit leads with a CPL of less than $2.50 News LeadGnome Case Studies

5 Case Studies: Using Interactive Content in Social Media


For many marketers, it goes “idea–>create–>publish–>promote.” No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. IT employees spend one day a week helping customers to get new passwords.

5 Inspiring Content Marketing Case Studies with Results!


But good content marketing case studies with excellent results can be hard to come by. That is why in this blog, we’ll cover five extremely successful content marketing case studies including the tactics used, results measured, and why it matters to you as a marketer. .

What is Omnichannel Personalization?


You’ve probably heard the term “omnichannel” to describe any business practice that extends across channels, both digital and in-person.

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired


Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him!

5 Reasons to Love Personalization


Content Publishing Customer Success Demand Gen and ABM E-commerce Optimization features_products_solutions Uncategorized demand gen case study e-commerce case study email marketing omnichannel persona-based marketing personalization strategy real-time marketing

Content Marketing Case Study: Attorneys Vs. Accountants


With content from PWC and Deloitte, Ernst & Young and KPMG excluded, accountants’ content still got 33% more shares than the content published by leading law firms. Case Studies. Example of research content published at

AI-based personalization provides 10%+ revenue uplift to this top retailer


30-second summary: ZineOne’s AI-powered personalization platform uses predictive modeling to help businesses understand and respond to in-the-moment customer activity. ZineOne recently published a case study that discusses the challenges a top 10 U.S.

Why Case Studies are Critical for the Medtech Buyer Persona


One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". The Power of the Case Study.

TCS Case Study: Finding Balance in Digital Publishing

Content Standard

We very rarely publish company news, and our audience’s loves and interests have inspired much of what we report. The best publishers push the envelope with their reporting style and subject matter. But it’s important to be as proactive as possible in publishing.

19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017


These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators. Involving customers in your content marketing strategy has lots of benefits, including: Uncovering better content ideas and new customer success stories.

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth


At the end of 2015, our first full financial year, we had over 160,000 freemium subscribers but more importantly 2,000 paying customers and an annual revenue run rate of over $2.5m. Selling to your existing users can be much easier than selling to new customers.

Creativity or Compliance (It Can be Both!): Personalization for Financial Services


Content Publishing Customer Success Demand Gen and ABM customer experience customer success case study Financial Services personalization strategyWhen you think about the financial services industry, what comes to mind? Regulations? Rules?

If Your Case Studies Aren’t Telling A Story, You’re Making a Mistake

Content Standard

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. The Incredible Opportunity of Case Studies.