5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Here are some employee activation case studies from those who have. Starbucks’ social media guidelines state, “Let’s celebrate and share in social media what it means #tobeapartner–with each other, our customers and the world–in the ways only #starbuckspartnerscan! (do

How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? Step 2: Identify a Customer Success Story. The key at the onset is to choose a customer that represents your ideal buyer.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. It highlights your successes in a way that turns potential buyers into actual customers.

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). Would a company ever publish examples of its past work that were not portrayed as highly successful?). Wittreich website case studies

How B2B Marketing is Changing in 2018

from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. emerging categories like customer experience.

15 B2B case studies show how content marketing drives ROI

Biznology

Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses?

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.

12 inspiring social media monitoring case studies

Biznology

This means monitoring media not just from traditional publishers, but on the great majority of social sites too. Here are 12 inspiring social media monitoring case studies. They got closer to our customers and focused on how to monitor, respond, and triage conversations.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. of prospects scheduling meetings becoming customers.

B2B Case Study Best Practices: Real Results & Happy Customers

LeadCrunch

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Within those scientific journals, a Case Study demonstrates the evidence behind the science. But wait… What is a Case Study? There is no one definition of case study research.

[Case Study] DivvyHQ Helps Stackify Create Content Rocket Fuel for Growth

DivvyHQ

Global tech company Stackify publishes about 20 blog posts, case studies and articles each month from a variety of internal and external writers. Publishing a high volume of articles using a lot of different writers is hard, especially if you want to do it the right way.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. Then a manager can edit, optimize and publish all posts, which appear with the author’s bio and photo.

5 Steps to Creating Powerful Case Studies

Leadspace

Case studies are among the most high-impact pieces of content a B2B marketer can produce. But case studies are also a lot more labor-intensive than most other forms of written content. Related: – 5 Top Tips to Getting Guest Published.

5 Inspiring Content Marketing Case Studies with Results!

Marketo

But good content marketing case studies with excellent results can be hard to come by. That is why in this blog, we’ll cover five extremely successful content marketing case studies including the tactics used, results measured, and why it matters to you as a marketer. .

5 Key Elements for a Client Case Study [One-Pager Template]

ClearVoice

A case study is an valuable content asset that mature marketing organizations should develop for use in the sales cycle. Case studies and customer success stories are vital to any mature suite of content marketing assets. Never publish without letting them review.

How to a Create a B2B Case Study that Boosts New Business

Hinge Marketing

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Content Marketing Case Study: Attorneys Vs. Accountants

BuzzSumo

With content from PWC and Deloitte, Ernst & Young and KPMG excluded, accountants’ content still got 33% more shares than the content published by leading law firms. Case Studies. Example of research content published at pwc.com.

How to Write a Case Study: The Ultimate Guide & Template

Hubspot

Earning the trust of prospective customers can be a struggle. One of the best ways to prove your worth is through compelling case studies. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers.

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him!

Case Study: LeadGnome-Sourced Leads Grow Tigera Pipeline by $14.75M With A CPL Of Less Than $2.50

LeadGnome

the category-defining Reply Email Mining web service, recently published a case study showing how Tigera used LeadGnome to acquire best-fit leads with a CPL of less than $2.50 News LeadGnome Case Studies

FileNet to AWS – An 80 Million Document Case Study

Technology Services Group

As part of TSG’s ongoing efforts to assist clients move from legacy ECM systems like FileNet to modern cloud alternatives, TSG has recently published a case study highlighting how one FileNet customer was able to successfully move to Amazon Web Services.

15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Most customers know that a little online research could spare them from a bad experience and poor investment of your budget. Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality.

What is Omnichannel Personalization?

Evergage

You’ve probably heard the term “omnichannel” to describe any business practice that extends across channels, both digital and in-person.

Why Case Studies are Critical for the Medtech Buyer Persona

Hubspot

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". The Power of the Case Study.

5 Case Studies: Using Interactive Content in Social Media

SnapApp

For many marketers, it goes “idea–>create–>publish–>promote.” No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. IT employees spend one day a week helping customers to get new passwords.

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

At the end of 2015, our first full financial year, we had over 160,000 freemium subscribers but more importantly 2,000 paying customers and an annual revenue run rate of over $2.5m. Selling to your existing users can be much easier than selling to new customers.

TCS Case Study: Finding Balance in Digital Publishing

Content Standard

We very rarely publish company news, and our audience’s loves and interests have inspired much of what we report. The best publishers push the envelope with their reporting style and subject matter. But it’s important to be as proactive as possible in publishing.

Getting Personalization Right Is a Data Challenge

Evergage

No two businesses are the same, and every company’s customer base is different. To top it all off, customer expectations are always changing, so an experience customers once appreciated may lose its effectiveness over time. What does “getting personalization right” look like?

How an eCommerce Store in an ALMOST “un-marketable” niche 10x’d there revenue with SEO

Pearl Digital Marketing

This customer was adamant about focusing on a smaller number of keywords only at the beginning of the project. The results that this customer achieved helped them achieve their business goals, but the surprising fact is that it could have been much better.

ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get Customers. Compelling Cases Blog.

If Your Case Studies Aren’t Telling A Story, You’re Making a Mistake

Content Standard

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. The Incredible Opportunity of Case Studies.

APQC Provides 3 LTV Case Studies

Customer Experience Matrix

The APQC formerly American Productivity and Quality Council) recently published “ Insights into Using Customer Valuation Strategies to Drive Growth and Increase Profits from Aon Risk Services, Sprint Nextel, and a Leading Brokerage Services Firm ,” which provides three mini-case histories that may help. Aon created profitability scorecards for 10,000 insurance customers. The cost estimates were based on surveys of customer-facing personnel.

ClickInsights: What is your favorite case study? Why do you like it?

Ambal's Amusings

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? So this case study is also an inspiration.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. Marketing customer engagement is clearly very early stage as compared to sales customer engagement. How does a Marketing Team use a Case Study?

Planning for Personalization: Getting Your Strategy and Execution Right

Evergage

Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different.

Case Study Template: How to Share Your Comany’s Success & Win Business

Brandpoint

Case studies are a must-have in any business’s content marketing library. They provide proof to potential customers that your company can help solve their problems. The format you choose and the content you include in a case study could make or break its success. In this post, we cover the basics of a case study and then provide a template to help you create a case study that will win over prospects. Case study formats.