KoMarketing Associates
MAY 15, 2018
While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase. Enter: case studies. But, how do you create a B2B case study that supports your content marketing strategy ? Step 2: Identify a Customer Success Story.
Rev
JUNE 21, 2019
History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study?
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The Point
FEBRUARY 14, 2018
This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper. via @spearmktg.
Buffer
JUNE 8, 2022
Their robust calendar of events unlocks a regular heartbeat of content ideas, promotions, and new customers. We have been using Buffer for a number of years and it's been an invaluable resource to our social media strategy and how we communicate with our customers. How do they keep it up?
Leadspace
JANUARY 23, 2018
Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.
Act-On
FEBRUARY 16, 2024
We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Email nurture campaigns help you build affinity with both customers and prospects. Yet only 25% of marketers rank customer lifetime value (CLV) among their top five marketing metrics. Ask for feedback.
Marketing Insider Group
MARCH 24, 2021
In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.
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