Metadata

JANUARY 25, 2023

Getting from point A (problem aware) to point D (product aware) takes time—and a lot happens along the way: They see an organic social post on LinkedIn or Facebook They listen to a podcast featuring your Head of Product They download an RFP template you sent via an email They click on a PPC ad that sends them to a product page They see a social ad (..)

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. GBP – in Facebook Ads.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Let’s dive right in!

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52

Single Grain

JANUARY 23, 2023

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. In pay-per-click marketing , keywords matter more.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Hubspot

JANUARY 29, 2015

Pixel-based retargeting is also available on Facebook and Twitter. lift in ROI, as well as a 33% lower cost per acquisition (CPA) than industry average. This means that compared to other channels, the cost to get a website visitor to complete a purchase on the site was lower with retargeting.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Martech

NOVEMBER 22, 2023

After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average. For example, we have different pages about our services for those coming from PPC ads. At least, this is what works for us.

Paid Content 116

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 116

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. Case studies. Case studies. Facebook is quickly becoming the second-most popular B2B social network. Many B2B companies use Facebook to supplement customer service and pay-per-click (PPC) advertising. White papers.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Single Grain

JUNE 7, 2023

One powerful tool to achieve this by building a strong and high-performing marketing plan is pay-per-click (PPC) advertising. Work With Us What Is PPC for Ecommerce? So, how are these strategies any different from those used in regular PPC advertising? Perhaps more importantly, with global sales expected to exceed $5.7

PPC 52

PPC eCommerce Practices Effectiveness 52

Single Grain

JUNE 14, 2023

A successful ad campaign starts with a well-planned PPC strategy. But if you’re new to pay-per-click advertising, you may not know where to begin. In this guide, you will learn how to implement the top PPC strategies in your business. Work With Us What Is PPC Advertising? Let’s get started!

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Single Grain

JUNE 15, 2020

This is our case study of how we doubled this e-commerce client’s conversion volume from Facebook and Google Ads while increasing ROAS. In order to fix this, we switched them to a Target CPA conversion model, which allows them to automatically increase and decrease bids based on how likely an individual is able to convert.

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

QuanticMind

NOVEMBER 19, 2018

For example, an AI system has the ability to analyze a large set of Facebook data and discover that older women who are interested in green living and like horror movies are more likely to buy a certain category of digital products. The insights QuanticMind gained for Windstar improved their CPA by 36% and CVR by 24%.

Marketing AI 40

Marketing AI Advertisements Advertising Budget Programs 40

SnapApp

APRIL 4, 2018

Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Awareness stage webinar vs Consideration case study). PPC: Cost-Per-Lead, Lead Conversion Rates. Sales: Cost-Per-Sale, Sale Conversion Rate, Sales, ROI. . . Christine B. Whittemore. Derek Cromwell.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

JUNE 5, 2023

Statista ) The American pay-per-performance value makes up 24.4% WebFX ) Augmented reality is becoming more common in PPC advertising. LitCommerce ) CPA on search is $48.96, and $75.51 PPC Expo ) The top three PPC ads receive 46% of page clicks. WebFX ) 52% of PPC ad clicks come from users on mobile phones.

Paid Content 52

Paid Content Statistics PPC Privacy 52

Single Grain

NOVEMBER 1, 2023

Here is our curated list of best Facebook Ads agencies. The Top 6 Facebook Ads Agencies Now you know what a Facebook Ads agency can do, and what to look for when searching for the ideal service, let’s take a look at some of the top contenders on the market.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 52

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies? If you were to check the number of pages indexed in Yahoo today, you would see that they have over 3,600 pages indexed.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

QuanticMind

OCTOBER 24, 2017

8 Hidden PPC Reports to Find Out” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Uncapped budgets lead to cheaper CPCs and more clicks, which drive higher CVR at lower CPA. 8 Hidden PPC Reports to Find Out

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

MARCH 18, 2022

This is a list of best Facebook Ads agencies. In this listicle, not only have we curated the top five choices for a Facebook Ad agency, but you’ll also learn: What a Facebook Ads agency does. The benefits of hiring a Facebook Ads agency. What you can expect to pay a Facebook Ads agency. Currently, 71.3%

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 52

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. The Benefits of PPC Advertising. Why Do You Need a PPC Management Agency? How to Choose the Right PPC Company. How Much Do PPC Companies Charge? Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Single Grain

MAY 11, 2023

Pay-per-click (PPC) advertising is often regarded as the “hot tap” of online marketing since it can get results within hours of flipping the switch. Facebook Ads provides extensive audience targeting capabilities based on demographics, interests, behaviors, connections, custom audiences, lookalike audiences and retargeting.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Single Grain

MAY 10, 2022

These skills are transferable to some of the other products Alphabet (Google’s parent company) offers, such as YouTube and other ad platforms like Facebook, Pinterest and Twitter. If you need help running PPC campaigns in these other networks, an AdWords agency will likely help you. Direct Contact with the Specialists.

Paid Search Agency 52

Paid Search Agency Adwords Advertising Agencies Paid Content 52

Single Grain

JUNE 30, 2022

Programmatic ad agencies have expert PPC and paid media professionals who have several years of experience managing paid ad campaigns for different niches. You can also look for case studies, reviews on sites like Clutch or G2, and ratings. Display and Search Ads to ensure scaled conversions with cost-effective CPCs.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Single Grain

AUGUST 18, 2023

But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Because paid advertising is so effective, you can use PPC strategies on Google and most social media platforms. Finding the right digital marketing agency isn’t easy.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

FEBRUARY 17, 2022

Single Grain specializes in: They have an expert PPC management team with a Premier Google Partner status to assure that you always get the best value for every dollar spent on advertising campaigns. The SEO tactics used are focused on scaling the growth of your SaaS product and reducing the cost per acquisition.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Directive Agency

FEBRUARY 7, 2019

Keep in mind that unlike social media sites such as Facebook, people only use LinkedIn for a particular reason (looking at posts on industry trends,) and for a small amount of time during their day. To decrease CPA and ensure ad spend is not wasted, offer gated content assets that solve a problem related to your product or service.

Paid Content 53

Paid Content Cost Linkedin Top of Funnel 53

Albacross

JULY 31, 2018

Run PPC Ads. Okay, maybe it’s time for me to start experimenting with PPC ads. Both AdWords and Bing Ads are PPC platforms which can help you reach out to your target audience. Now, many business owners who want to venture into PPC automatically default to AdWords… they don’t even consider Bing. Let’s jump right in!

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Convince & Convert

MAY 19, 2010

Why We Reach For The Spoon Today, we are looking for one thing in the content that we consume online — whether it is high-dollar marketing content created for the Coca Cola Facebook page or just a personal blog post written by our Aunt Sophie — we are looking for VALUE. A Facebook profile update is very shareable.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Single Grain

DECEMBER 20, 2019

If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising. And with a whopping 63,000 searches done per second , Google is the place to do it. A Simple Hack to Combine Facebook Ads and Google Ads. In fact: Google has 90.46% of the search engine market share worldwide.

Paid Search Agency 105

Paid Search Agency Trends Google Ads 105

Single Grain

SEPTEMBER 22, 2023

This can include product demos, free trials, pricing information , case studies and direct sales outreach. Paid Ads (Facebook, YouTube, Google, etc.): Craft ad campaigns that focus on problem awareness rather than direct product promotion. Content at the BoFu stage is geared toward making a sale.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

AUGUST 24, 2022

Here are the top reasons why you should hire a full-service advertising agency: Budget-Friendly: Hiring a creative agency is cheaper than hiring an in-house team because the agency has access to all the tools needed to produce a high-quality ad campaign and run a cost-effective advertising campaign. 2) Pay-Per-Click (PPC).

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Convert

AUGUST 15, 2022

Getting discovered via high search engine rankings makes sense, especially given how PPC costs fluctuate and results plateau over time. The discipline of SEO optimization is riven by spurious case studies and blanket best practices. Go for other positions besides number 1 in your PPC campaign. Run SEO Experiments.

Optimization 59

Optimization Examples ROAS Paid Search Agency 59