Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. This entailed a program in five parts.

Case Studies 73

Case Studies Case Study Studies Buy 73

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

nDash

OCTOBER 21, 2021

It can be a struggle to earn your target audience’s trust. Doing so involves demonstrating what your product or service is about and how you can deliver on its promises. Case studies are an excellent way to deliver that proof. What is a Case Study? How to write a Case Study.

Case Study 52

Case Study Case Studies Studies Work Management 52

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. They do this because they simply trust other consumers more than they are willing to trust a brand. What are the Benefits of Using Case Studies?

Case Study 59

Case Study Case Studies Studies Word of Mouth 59

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. What is e-commerce marketing though?

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Encourage your teams to study and question the plan. Don’t do that.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 104

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? In turn, this explains to users how the product will benefit them. What Is Technical Content Marketing? Let’s take a deep dive.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Vision Edge Marketing

JUNE 4, 2024

As part of the revision process, they often gather feedback from potential readers and trusted advisors. Writers use the feedback to revise and edit their drafts to help ensure the final work will be market-worthy. It discovers its audience values natural ingredients and cruelty-free products.

Validation 247

Validation Positioning Work Management Marketing Management 247

Webbiquity

JUNE 30, 2022

To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. To inspire trust in your users, it’s imperative that your site is fully functional. Contributed post.

Marketing Websites 296

Marketing Websites Ad Building Lock-In Case Study 296

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Paid Search Agency 317

Paid Search Agency Content Marketing Companies Case Study 317

Marketing Insider Group

MARCH 4, 2024

On one hand, they want to learn about new products and services. How can marketers ensure their ads are welcomed rather than resented? This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. Contextual advertising requires no cookies or private user information.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. They use proven sales and marketing techniques and tools to deliver the right content at the right time. Higher Conversion Rate .

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 311

Top of Funnel Marketing & Strategy Marketing Strategy Planning 311

Marketing Insider Group

APRIL 15, 2024

The demand for B2B creators is growing because they create content engaging, informative content that meets the specific needs of businesses, changing the way businesses share information. They know that B2B decision-makers are looking for content that’s not only informative, but also engaging and relevant.

Enterprise Management 225

Enterprise Management B2B B2B Thought Leadership SMB 225

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. Create Case Study Portfolios.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Vision Edge Marketing

APRIL 11, 2023

When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. It’s not just about having a strong logo or a catchy slogan; it’s about creating a brand that customers can trust and believe in. Building a brand is like building a house.

Loyalty 201

Loyalty Brand Identity Branding Ad Building 201

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. ” However, there is hope. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Navigate the Channel

JULY 28, 2023

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. In this article, we will explore effective strategies to increase conversion rates for building products websites and drive sustainable growth.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Champion Communications

JUNE 11, 2024

From ChatGPT’s meteoric rise to Google’s AI offensive and now Apple’s much-anticipated entry into the AI race with the release of their own AI product. In this crowded landscape, earned media emerges as a powerful tool for companies to rise above the noise and build trust with their target audience.

B2B Thought Leadership 62

B2B Thought Leadership Paid Search Agency Companies Media 62

Bluetext

SEPTEMBER 29, 2023

In the ever-evolving world of cybersecurity , building trust is not just a goal—it’s a necessity. As a marketer in this space, your success hinges on how well you can communicate credibility to your audience. This not only demonstrates credibility but also attracts an audience seeking reliable information.

Trust Marketing 32

Trust Marketing Marketing & Strategy Marketing Strategy Ad Building 32

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging.

SEO 227

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 227

Moz

JUNE 29, 2020

“Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. It will always sit around the edges of marketing activity and not benefit the bottom line as much as it could.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Convince & Convert

MARCH 9, 2016

While once thought of as a fading trend , influence marketing is back and hotter than ever. This white hot channel is not only the talk of the town—it’s showing its staying power with results marketers only dream of. times investment to, according to a recent study by Tomoson , an ROI of $6.50 for every $1 spent.

Trust Marketing 113

Trust Marketing Long Tail Marketing Opinions Paid Search Agency 113

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Moz

JUNE 29, 2020

“Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. It will always sit around the edges of marketing activity and not benefit the bottom line as much as it could.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Heinz Marketing

APRIL 30, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. This necessitates a strategic approach that transcends traditional marketing tactics.

Account Based Marketing 102

Account Based Marketing B2B Marketing B2B ABM 102

Trade Press Services

MAY 28, 2024

In fact, 81 percent of customers state they need to trust the brands they buy from. This trust is not built overnight but through consistent adherence to ethical marketing standards and regulations. For example, the regulations that govern direct mail marketing are different from those related to email or phone calls.

Ethics 91

Ethics Marketing AI Advertising Agencies Brand Identity 91

Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. The Purdue Pharma case is one of the best examples of how health and medical misinformation can literally kill people and ruin lives.

Paid Search Agency 183

Paid Search Agency Ethics Case Studies Guidelines 183

Martech

SEPTEMBER 7, 2021

Conversational marketing tries to do that. Conversational marketing is personalization, but it takes data and dialogue to make it so. And it is better suited for B2B marketing, where there are fewer buyers, but spending more to acquire big-ticket items for their firms. Information please. Spam the e-mail lists.

Product 89

Product Ideal Customer Profiles Top of Funnel Lead Scoring 89

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Product 86

Product Focus Group Social Media Advertising Agencies 86

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Then you need to incorporate video marketing into your strategy! Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45