Hubspot

SEPTEMBER 17, 2020

A thoughtfully curated panel allows you and the team to hear from a diverse set of customers, offering a breadth of experiences and opinions.". Do you have a mix of industries, use cases, and backgrounds represented? Additionally, consider curating a group depending on the questions you want to ask during your discussion.

Enterprise Management 101

Enterprise Management Planning Work Management Marketing Management 101

Content Standard

MARCH 9, 2017

A Case Study in Pendulum Audiences. But, believe it or not, there are cases where seeming overly authoritative can actually hurt your brand. Public opinion of “authority” in the financial space shifted. All brand marketers research their audiences to find the most receptive crowds and gauge public opinion.

Trust Marketing 84

Trust Marketing Brand Identity Branding Planning 84

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. Brand Credibility.

Mobile Advertising 100

Mobile Advertising Mobile Marketing Internet Marketing User-Generated Content 100

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. The need for empathy towards the buyer is huge.

Paid Search Agency 161

Paid Search Agency B2B Sales Marketing & Strategy CMO 161

Hinge Marketing

AUGUST 23, 2017

In this approach, researchers talk directly with people to gather their experiences and opinions about your business, product or other aspects of the marketplace. Phone interviews, face-to-face interviews and focus groups are the most common ways businesses conduct qualitative research. But in most cases, I recommend against it.

Research 94

Research B2B Marketing Sample Planning 94

Circle Studio

JANUARY 10, 2020

In fact, in Edelman’s 2020 Thought Leadership Impact Study , this idea is endorsed by their definition of thought leadership: Free deliverables organizations or individuals produce on a topic they know a lot about and feel others can benefit from having their perspective on.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Valasys

JULY 15, 2021

In today’s modern marketing world, marketers rely less on traditional market research methods such as focus groups or surveys and use modern platforms and tools that reveal a lot about their customers’ demographics, online behaviors, and conversations. Provide a medium for your customers to voice their opinions.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

ClearVoice

SEPTEMBER 28, 2021

You’ll want a case study for that. But if you’re moving in that direction, you’re probably better off with an ebook, versus a case study. White paper vs. case study vs. ebook: What’s the difference? And… this is the only thing ebooks, case studies and white papers have in common.

Case Studies 52

Case Studies Case Study Paper Studies 52

Markempa

AUGUST 12, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. That’s empathetic listening.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

ClearVoice

MARCH 19, 2021

They don’t have any opinions about it, don’t realize it exists — so certainly they won’t think to buy it. Customer sentiment: Customers’ opinions and emotions about a brand, formed through engaging with the brand. Why is brand awareness such a popular KPI? From the brand POV.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Martech Advisor

DECEMBER 16, 2019

It’s not about implementing every suggestion but letting your customers know that you value their opinion. Involve focus groups to double down on the reverse engineering process. It would be effective in such cases to connect the customer to a higher authority at the earliest. to understand the overall experience.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Convert

MAY 31, 2022

Here’s the 3 step process e-commerce businesses should follow: Collect and categorize customer opinion Infuse your brand message in your marketing Test your messaging through A/B tests. Rishi Rawat’s Case Against User Research. Lorenzo Carerri’s Case for Review Mining. Your customers hold the key to your best selling angles.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Convince & Convert

APRIL 1, 2010

In my opinion, this is the difference between good or great. link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. What is surprising is the lack of utilizing each resource to its capacity. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. People aren’t afraid to voice their opinions on social media.

Social Media 111

Social Media Paid Content Media Business 111

ClearVoice

JANUARY 29, 2024

During the planning stage, one of the first things content creators do is study the audience. By incorporating customer input into their content strategy, the brand can create content that aligns with the needs and expectations of their audiences — in this case, content that addresses specific skincare issues.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Sprout Social

JUNE 12, 2023

More importantly, listening shows customers you value their opinions. Use surveys, interviews and focus groups to collect feedback. Studies show customer-centric companies are 60% more profitable compared to those that aren’t focused on the customer. So, listen actively. Is it worth it? Absolutely.

Marketing AI 130

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 130

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? At least, in Groupon’s case, we waited for them to become a success before we shit on them. It’s a study from American Express and Echo Research. Eric : Yeah, well, this is actually a pretty cool study.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Hinge Marketing

APRIL 15, 2020

In this case firms working on small project are most responsive to their pricing model. When an individual within your firm expresses an opinion about your targets it is often anecdotal and of limited value. Primary research can be done using structured interviews, focus groups, or surveys. Secondary research.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Golden Spiral

APRIL 16, 2019

Some people have different opinions of that. B) it fills all of their personal needs of, "I'm important, and you care about my opinion." You talked about the bias of doing an internal group. Same thing happens with a focus group. They say, "Oh, you got 'em on the line, they're on the hook, reel 'em in."

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Sprout Social

NOVEMBER 13, 2019

Thousands of people responded with their opinions and gave suggestions on how the streaming platform can better promote shows. In other words, you ask people for ideas and opinions on a particular topic and use that information to feed your product development, customer service, and marketing campaigns.

Social Media 93

Social Media Effectiveness Media Opinions 93

Scoop.it

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys. In a recent study of B2B content marketers, we found that the most effective practices were those that cross-pollinate with each other.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. While you’re at it, you might even find some user-generated content that’s worth sharing on social.

Work Management 107

Work Management Marketing Management Research B2B Marketing 107

ClearVoice

JULY 12, 2022

As new data comes back to the marketing team, such as that gathered from a focus group or user survey, it gets incorporated into the strategy for further refinement. Case studies. If you find case studies boring, you may not be doing it right. White papers. What’s a white paper? What is effective?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Buffer

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. Some of our most popular posts on social media are about Instagram marketing and data studies. Case in point: sentiment. This isn’t the case with social media.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Marketing Craftmanship

MARCH 27, 2013

Over time, however, the market education function was largely assumed by research firms such as Gartner and Forrester, whose opinions carry greater credibility than self-publishers of white papers. And there are still many companies that produce legitimate white papers containing helpful, objective information.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I'd love to write up a case study on you guys when you're ready. Please keep me posted on your progress.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convert

OCTOBER 27, 2021

Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? Let’s have a look at some examples of 5 unique A/B testing case studies, set across the 4 core marketing channels that we’re going to cover in this article. Ideas and Opinions Beat Data.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

LeadSquared

JUNE 25, 2015

It’s an opinion. Let’s look at some stats though, and make a case both for and against (well, not against, but about folks questioning the authenticity of) online reviews. If you are more of a visual reader, check out this infographic by folks over at CustomCreatives making a case (with stats) for the importance of online reviews.

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. Focus Group (5). Click title to read more.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Old School: Guess Which Content Your Audience Will Love. For many people, the answer is rarely -- if ever.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Check out the Twitter X-Factors study here. consumers involved in the study. We just did it voluntarily.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Hubspot

APRIL 20, 2015

Instead, this post is simply an exploration into how public opinion around marijuana has changed over the years and how it continues to change. The perpetrators identified in these cases belong primarily to lower class or so-called “racially inferior” communities. 1936 The anti-marijuana propaganda film Reefer Madness is released.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), This, however, is not (in my humble opinion) the “big opportunity&# that the Web (and its social media) provides us with. to create confidence that often overlooks the obvious. I’m forced to agree. I'm forced to agree.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Hubspot

OCTOBER 18, 2011

And so, we've tried lots of different things videos, research articles, normal blog articles, opinion pieces, slides, audio podcasts. If you go in the middle - like, Oh, yeah, we're going to write content that is not particularly controversial we kind of have an opinion and it's relatively strong but we're not going to take a hard stand.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28