Vision Edge Marketing

APRIL 11, 2023

Salesforce is a customer relationship management (CRM) software company that is known for its commitment to social responsibility. The company’s brand values, which include trust, innovation, and equality, are reflected in its marketing campaigns, events, and product offerings.

Loyalty 200

Loyalty Brand Identity Branding Ad Building 200

SalesIntel

APRIL 17, 2024

B2B email marketing automation involves leveraging software to simplifies sending emails to your clients and prospects. For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Zoominfo

MAY 5, 2020

Sure, the number of new cases will decline, healthcare will be better equipped to deal with the infected, and a vaccine or treatment will eventually be found. HR & Payroll Software. HR and payroll software was the third-largest increase in technologies surveyed. – Events Go Virtual. Web Conferencing.

Tools 179

Tools Work Management Marketing Management Paper 179

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. The importance of careful targeting is hard to overstate.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

BOP Design

APRIL 26, 2022

LinkedIn Marketing Solutions, the division of LinkedIn that equips marketers with tools to create ads and market to their audience, created a regular online event titled, Live with Marketers. The online event is where experts from across the B2B landscape discuss topics like brand management, privacy, and upcoming trends.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

SalesIntel

APRIL 17, 2024

B2B email marketing automation involves leveraging software to simplifies sending emails to your clients and prospects. For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

TrustRadius Marketing

NOVEMBER 9, 2022

AIOps tools centralize the operations management process and display everything on one dashboard. In some cases, AIOps tools also help with IT infrastructure and performance monitoring, providing streamlined information and metrics around the clock. In some cases the alerts pile up and can quickly become overwhelming.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

SalesGrape

SEPTEMBER 17, 2023

Example: A software-as-a-service (SaaS) company specializing in project management software might identify large enterprises in the technology sector as its primary target accounts. These companies have complex project management needs and are willing to invest in advanced solutions.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

SpotMe Blog

AUGUST 18, 2022

Most event organizers and marketing leads think of live event captioning as a “nice-to-have” feature. But it’s a must-have tool for every event. Live-streamed events are becoming more and more popular. As a result, the need for closed captioning for live events is growing. What is live event captioning?

Enterprise Management 105

Enterprise Management Work Management Marketing Management Software 105

Scoop.it

FEBRUARY 22, 2024

Don’t forget to highlight important events and observances, like Black History Month, Pride Month, National Hispanic Heritage Month, etc. HCM software also empowers business-wide collaboration – allowing employees to exchange knowledge and work together on passion projects or cross-functional initiatives.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

SmartBug Media

DECEMBER 22, 2020

At one of my previous companies, we offered a free demo version of the software that prospects could download and use free of charge for two weeks. These demo requests were all handled automatically from a website form—from submission, to logging it in our CRM, to sending a software key via an integration with our product.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. When businesses first started producing webinars the focus skewed towards live events. A case study walk through : Make your case studies come to life, and then automate the recording to make your witticisms and insights go the extra mile.

Work Management 98

Work Management Webinar Metrics Marketing Management Software 98

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Top Rank Marketing

NOVEMBER 15, 2023

12+ B2B Influencer Marketing Predictions From Top Experts & Influencers Paul Dobson Head of Digital Services Cloud Software Group @svengelsk In near terms, budget constraints will push influencer content further down the sales funnel, requiring proof of its impact on sales. LinkedIn is a TopRank Marketing client.

Work Management 134

Work Management Marketing Management B2B Marketing B2B 134

SpotMe Blog

OCTOBER 20, 2022

HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. To go back to traditional event formats? That means their experiences with tech is changing their expectations for medical education events too. HCP event platform: 8 features to look for. Not exactly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Biznology

NOVEMBER 27, 2018

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. But often lead management is in the domain of sales management, rather than a marketing function. In short, we still need to make the business case for B2B marketing in India. .

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

SmartBug Media

AUGUST 14, 2020

Tools such as Mixpanel and event-based analytics tools allow you to measure product usage. For software companies, here are a couple of nudges your product team can engineer into the experience: Tooltips or grayed-out features within the product can signal to prospects that there is additional functionality at different tiers.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Seismic

SEPTEMBER 22, 2021

It’s difficult to keep content up to date, and creating one-off assets for one person or a specific event can take time away from other high-priority projects. Seismic LiveDocs can resolve these use cases but its functionality can also address other content personalization and automation use cases.

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Scoop.it

OCTOBER 27, 2022

Leveraging curated content is an especially great way to educate your customers when your company offers multiple services with detailed features, such as tailored onboarding for government fleet management software or virtual medical assistant services. Collect and publish hot of the press case studies on your blog.

Curation 87

Curation Work Management Marketing Management Service 87

Biznology

NOVEMBER 27, 2018

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. But often lead management is in the domain of sales management, rather than a marketing function. In short, we still need to make the business case for B2B marketing in India. .

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Hubspot

JUNE 26, 2023

Managing Leads To successfully manage leads that have been identified or contacted, a lead generation specialist should be well-versed in maintaining an accurate CRM. Part of a lead generation specialist’s role is to help the sales team manage leads by maintaining and updating the CRM. Study your prospects.

Sales Qualified Leads 67

Sales Qualified Leads Lead Generation Generation Top of Funnel 67

SalesIntel

MARCH 14, 2024

This includes information such as the software, hardware, and digital tools they use and their proficiency with technology. Tools such as business intelligence software, data visualization platforms, and predictive analytics software can aid in data analysis. What is Firmographic Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Sprout Social

APRIL 6, 2023

A content calendar is a framework used to effectively manage your content marketing program. Content calendars are available in different formats—it can be a spreadsheet or a tool incorporated in project management software. Creating a content calendar and managing it regularly gives you a bird’s eye view of your content.

Content 81

Content Work Management Ad Frequency Marketing Management 81

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Content4Demand

FEBRUARY 19, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Join more than 2,000 of your B2B marketing peers at our favorite event of the year, the B2B Marketing Exchange. Not registered yet for the event? Refresh, Renew, Remix.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Scoop.it

JANUARY 11, 2024

By including plenty of help, advice, and information about its ERP small business software, this brand showcases its expertise and credibility, as well as its willingness to support business owners to achieve great results and grow their profits. Case studies and client testimonials can go a long way here. Image sourced from g2.com

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years. Brand Love is also the social team’s primary OKR.

Social Media 98

Social Media ROI Work Management Marketing Management 98

ClearVoice

AUGUST 14, 2023

So how does content marketing help attract software talent? These methods are still at play today, but they’re not enough to capture the attention of highly sought-after software engineers. But they provide limited insights into a company’s culture, work environment, or the impact of software engineering roles.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Sprout Social

SEPTEMBER 14, 2023

What makes this series so special is that it was spurred organically from our community—it was something they were already posting about,” Glossier’s Senior Manager of Social Media and Digital at Glossier Jamie Dinar explained in a Sprout webinar. “We Learn from this method Grow your creator strategy for an authenticity boost.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 120

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. This can be done through blog posts, e-books, whitepapers, case studies, webinars, and other forms of content. Attending networking events is not without its negatives.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition. This type of BTS content is also great for promoting special sales or events, because it encourages people to visit in person.

Campaigns 87

Campaigns Work Management Content Transparency 87